Just as SHOT Show opened, GLOCK launched pre-registration for their Online Community, GLOCK ID. Their initial goal was 10,000 members and having already exceeded that number, they’ve extended this pre-registration offer to 20,000.
“GLOCK ID pre-registration popularity has shown our fans are eager for more dialogue with each other and with GLOCK,” explained Josh Dorsey, GLOCK Vice President. “Expanding the pool of pre-registrants to 20,000 is an exciting step in the path to the launch date in just a few short weeks. Those who have pre-registered will have exclusive early access to the community, before it’s opened to the general public at a later date.”
GLOCK ID offers members several key components:
a virtual gun safe to keep track of range time, cleaning dates and more;
a community Q&A for peer discussion;
an engaging process for earning points and ‘patches’ to rank up and earn GLOCK rewards.
GLOCK ID members have the opportunity to contribute and participate with other GLOCK enthusiasts while earning points, which ultimately lead to GLOCK rewards that can only be earned by interacting with GLOCK ID and its members.
The ranks and rewards structure encourages competition and engagement. By participating in various activities (watching a training video, answering fellow members’ questions, logging time at the range, etc.), members of GLOCK ID can earn patches. Those patches translate into points, which then designate a member’s rank within the community. Finally, those rank levels determine tangible rewards from GLOCK.