According to Moz.com, the headline makes the message. And by the way I notice that folks on Facebook read a headline and seem to magically know something about the content of a link, there is definitely something to this. Here are a couple of takeaways from their story because few of you will actually go read their story.
-Explosion in content competing for readers’ attention: A Day in the Internet shows that 2 million blog posts, 294 billion emails, and 864 thousand hours of video are created daily. Each day also brings 400 million tweets.
-80% of readers never make it past the headline: According to some sources, on average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest.
Now look at this chart. They say that “list” stories draw the most attention. Cracked.com has built an empire on lists. So apparently, the interwebs has come down to two dominant themes: porn and lists of stupid things. But, I know you guys are better than this aren’t you? Otherwise, I wouldn’t be the King of Tactical Media. So tell me I’m right and this is utter BS or do I have to start putting up fake formulaic headlines to drive traffic?