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CORDURA Brand Welcomes Jonathan D. Long To The Military Marketing Team

Invista recently announced their hiring on Jonathan D. Long as the newest member of their military marketing team for the Cordura brand. Congrats, Jonathan! The full release can be read below:

CORDURA® Brand Welcomes Jonathan D. Long to the Military Marketing Team
Extensive Military Experience an Asset To Military Marketing Team

Wichita, KS – December 12 2014 – INVISTA’s CORDURA® brand team welcomes Jonathan D. (J.D.) Long as the newest member of their military marketing team. In his new role, Long will provide key insights into the defense community and using his extensive military background, he will help develop and execute strategies to build the CORDURA® brand, accelerate product innovation and expand product awareness in the military, tactical, and law enforcement sectors.

“We are pleased to welcome J.D. to our team,” says Ana Torrence, global CORDURA® brand business director. “His extensive military and leadership experience give him an informed perspective on the importance of durability and the top notch performance that we seek to provide. Additionally, his focus on accelerating our product innovations underscores our commitment to continually driving improvement, and we know he will be a great asset to the CORDURA® brand and its global military, tactical, and law enforcement customers.”

Long has more than 18 years of Department of Defense acquisition experience in government and private industry, where he specialized in product management, contract management and product development. He previously served as the director of operations for the Office of the Deputy Assistant Secretary of the Army (Acquisition, Logistics and Technology). As part of the CORDURA® brand military team, he will provide expert strategies for understanding our customer’s unmet needs and exploring new innovations and product development to address these needs for both our domestic and international military, law enforcement and tactical customers. .

“I look forward to being part of a world class brand that consistently seeks to provide its customers with quality products which are a critical part of mission success,” Long says. “Coming from a military background, I know how crucial and potentially life-saving it is to have the best gear available. The CORDURA® brand has proven itself time after time as the “go-to” brand when durability counts.”

Long graduated from Lewis Clark College with two Bachelor’s degrees, one in business and the other in fine arts. He completed his Master’s of Business Administration in marketing management from Claremont Graduate University. Long also graduated from the U.S. Army command and general staff officer course and he holds five Department of Defense acquisition certifications. He is a combat veteran of the wars in Iraq and Afghanistan, retiring from the U.S. Army after 22 years of active duty as a lieutenant colonel.


One Response to “CORDURA Brand Welcomes Jonathan D. Long To The Military Marketing Team”

  1. redbeard33 says:

    Congratulations, Cordura and J.D!