Capewell

Daniel Defense -Tested. Proven. Chosen…

Somewhere in the world, law enforcement and military personnel are, at this very moment, trusting their lives with our products, and that’s not something we take lightly. We’ve made a promise to these brave men and women—and to all of our customers—to provide them with products that not only meet but also exceed their expectations. We fulfill that promise through cutting-edge technology, state-of-the-art manufacturing, and an unwavering commitment to excellence and quality. When you go with Daniel Defense, you have our word—and our name—on it.

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6 Responses to “Daniel Defense -Tested. Proven. Chosen…”

  1. James F. says:

    That was.. generic as hell. Like a copy and paste of almost every small arms manufacturer marketing material from the last decade. There hasn’t been a memorable small arms marketing attempt since those R. Lee Ermy Glock commercials.

    • Kev says:

      I enjoyed it.

    • Bryce says:

      I agree, pretty generic run of the mill “overly operator” commercial complete with brand new gear and shiny rifles. For how long they’ve had their kit in the field I would have appreciated more gritty images from real users.

      I also miss the days when DD used to be affordable. Ever since they began spending so much marketing money their rifles have skyrocketed in price. Remember the SHOT Show DD urinal cakes?

      • Craig says:

        First off, I really like Daniel Defense. Great products. But I can’t say I agree that there hasn’t been any memorable marketing. I really like BCM, too. And they have outstanding marketing.

  2. Dellis says:

    I think it’s fine, and not everyone can be pleased with every companies ads.

    With that said I never bought a DD based on the companies videos but rather the word of mouth from buyers.

    My critique would be the speed of the video. Are attention spans getting that short or am I just too damn old fashion that I’d like to actually SEE the product these videos are about instead of a blur of it?