Tactical Tailor

SIG SAUER Hires Joel Harris as Director, Media Relations & Communication

Newington, N.H. (February 12, 2018) –

SIG SAUER, Inc. is pleased to announce the hiring of Joel Harris as Director, Media Relations & Communication. Harris will be an integral part of the key initiative leadership team responsible for managing all aspects of media relations. He will also be responsible for the management of SIG SAUER’s shooting sports initiatives and Team SIG, which include world class professional shooters Max Michel and Lena Miculek. Harris will report to the Vice President of Marketing Allen McCormick.

In this role Harris will be responsible for overseeing communications to the media, including preparation of articles, press kits, press releases, and other content initiatives as well as shooting sports management. Harris will ensure that the company protects and promotes its image in a proper, coordinated and consistent manner, across all forms of media.

“We are excited for Joel to join the SIG SAUER team,” said Allen McCormick, Vice President of Marketing. “This is an exciting time for SIG, and I look forward to leveraging the vast industry experience Joel brings, in conjunction with his collaboration in pushing and evolving our team to new mediums, channels, and how SIG SAUER tells our story.”

Harris comes to SIG SAUER with 20 years of industry experience and has held the titles of Head of Global Public Relations, Brand Manager, Marketing Manager, International Sales Manager and Key Accounts Manager, to name a few. Harris also has product development and product management experience including inventor of patents in both the shooting sports and archery industries.

“In my comprehensive and successful career, I’ve had the pleasure of working for some of the industry’s biggest brands, both domestically and internationally, working for the iconic SIG SAUER brand is definitely the pinnacle of my career,” said Joel Harris, Director, Media Relations & Communication.

For more information on SIG SAUER, visit sigsauer.com.

Follow SIG SAUER on social media, including Facebook at facebook.com/sigsauerinc, Instagram at https://www.instagram.com/sigsauerinc/, and YouTube at youtube.com/user/sigsauerinc.

One Response to “SIG SAUER Hires Joel Harris as Director, Media Relations & Communication”

  1. Jeff S says:

    Media Relations? How about Customer Relations?

    Dear Sir,

    Where can I find a parts kit for my SIG 556 Classic Rifle and SIG 556 Classic SBR? Your fine colleagues in NH claim they are no longer available.

    How do you plan on convincing the gun buying public to purchase other proprietary SIG platforms when you clearly don’t support previous proprietary platforms?


    Jeff S