Reebok

Revolution House Media Selected as PR Agency to Launch Social-Driven Solar Brand in the US


[SAN FRANCISCO, CA, FEB 27, 2018]– WakaWaka, a social-driven B-Corp from The Netherlands, distributed in over 40 countries worldwide, has selected Revolution House Media as its public relations partner for the US. Founded in 2012, WakaWaka has distributed its award-winning solar powered chargers, lights, power banks and panels to over 250 humanitarian projects in more than 60 countries, providing safe and sustainable light and energy sources to over 1 million people. From Africa to Syrian refugee camps, to Haiti and Puerto Rico, the contributions of WakaWaka have helped boost family and community health while providing longer productive hours.

Translating to “shine bright” in Swahili, WakaWaka was founded by Maurits Groen, climate and sustainability expert and Netherland’s Most Sustainable Person 2015 according to Dutch newspaper Trouw, and Camille van Gestel, product development specialist, to fight climate disruption. Kerosene lamps and stoves are pollutive and impose health risks. One-third of the world’s population does not have access to electricity or reliable electricity. As part of WakaWaka’s mission to increase access to sustainable energy worldwide, the brand uses a percentage of sales to donate at least 10,000 products (lights or power) each year to people living in humanitarian crisis. Consumers have the ability to choose the project where their purchase will have the greatest impact, including areas hit by natural disasters. Most recently, WakaWaka teamed up with the Sierra Club to send over $2000 worth of light and power to Puerto Rico. Learn more by visiting www.waka-waka.com/sharethesun.

Included in the 2017 Global Cleantech 100 list of the most innovative and promising ideas in clean technology, WakaWaka’s product line includes solar panels, power banks, lights and chargers for outdoor adventurers, travelers and those looking for sustainable personal power options. The brand’s patented Intivation Sunboost Chip, combined with 22% solar panel efficiency, provides the industry’s most efficient solar chargers.

“WakaWaka’s commitment to empowering those living without reliable electricity, along with its dedication to sustainability, is really what attracted us to the brand,” said Revolution House Media founder, Kate Ketschek. “Their patented technology and industry-leading performance are sure to gain the attention of outdoorists and travelers alike in the US. Personally, the Power+ saved me from sure media relations ruin as my phone would threaten to die at the end of each day at Outdoor Retailer!”

“Having heard nothing but positive feedback and great stories about Revolution House Media from current partners and industry affiliates, we didn’t hesitate to start working with Kate,” said WakaWaka Global Sales Manager Retail, Alexander de Gaay Fortman. “Her track record speaks for itself, and for a small but strong upcoming brand like WakaWaka, we needed to work with someone who knows the outdoor space in North America through and through. Kate showed us at Outdoor Retailer that she has a creative approach to her work, immediately inviting us to her impactful and fun Roller Derby Media event.”

Tags:

Comments are closed.