TYR Tactical

Oakley SI Launches “Oakley SI Origin” Campaign



For over 25 years, Oakley Standard Issue has been supplying our nation’s heroes with the very best in protective eyewear. An obsession with research and development continues to produce combat-ready equipment for those whose lives depend on their gear – and we are honored to have earned their respect.

Launching early March and running through 2019, the #OakleySIOrigin campaign gives consumers a look behind the Bunker doors of the over 500,000 sq ft corporate headquarters and manufacturing facility located in Foothill Ranch, California.

#OakleySIOrigin sets out to question, what inspires and ignites the creation of your go-to protective gear and where does it come from? Follow along the Ballistic eyewear journey from idea to development, testing and manufacturing, ending with a 100% USA MADE piece of ballistic protective eyewear that meets the unique demands of Oakley’s consumers. Whether you are in your first day at Military school, a seasoned Police Lieutenant or decorated Military Veteran, Oakley SI is here to serve you.

Learn more at www.oakleysi.com/en-us/collections/oakleysi-origin

One Response to “Oakley SI Launches “Oakley SI Origin” Campaign”

  1. Jim says:

    It’s a shame they laid off so many of their staff at that HQ and eliminated the CEO position entirely, wonder if this campaign is coming out of Milan, Italy since that’s where all their marketing was moved to.