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Arc’teryx Announces Rebranding to Archaeopteryx

Tuesday, April 1st, 2014

Vancouver, B.C. – April 1 2014 – North Vancouver based outdoor apparel manufacturer Arc’teryx today announced it is rebranding.

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Arc’teryx, or rather the brand formerly known as Arc’teryx, has undertaken a major rebranding effort in order to unburden the tongues of outdoor enthusiasts around the world. Effective April 1, the Company is switching from the condensed word, Arc’teryx to it’s easier to pronounce root -Archaeopteryx.

“The name Arc’teryx is a key part of our history and we will always be proud of that. But as our products enter markets around the world, we want everyone to enjoy saying our name as much as they do wearing our products; that’s why it’s important to have a name that will be easy to pronounce across the globe,” said Vincent Wauters, GM & CEO of the company. “Authenticity is central to our brand and it always felt like we were betraying ourselves with the abbreviated word. Now, we can move forward, confident that we are true to our core users and the core of our name.”

Beginning immediately, all products will have the full word updated under the logo. In Burnaby, where the brand has its own factory, the intense reprogramming of machinery and positioning the full name has already started. A redesign of the new logo was unveiled today along with the two year multi-million dollar plan to entirely erase the previous name.

The company is asking for patience from its customers. An online registration, for those wishing to have their products rebranded, will be in place shortly. When asked if the cost of the new look was going to be reflected in future pricing, Vincent Wauters had “no comment at this time.”

www.Archaeopteryx.com
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Win an Arc’teryx LEAF Alpha Gen 2 Set

Wednesday, February 26th, 2014

Arc’teryx LEAF just introduced the new Alpha Gen 2 line consisting of Jacket, Pant and Pant Bib which integrate new improved features. Now, they want to give you a set.

SS-Contest

For Alpha Gen 2 Line Arc’teryx has completely redesigned all three garments with the Jacket dropping some weight through fewer seams and narrower seam tape, glued-in zippers and lighter Gore-tex fabric in the hood of the Alpha Jacket. The Pant and Bib both feature glued pockets and waterproof side zips that route aft of the knee allowing movement with the zips open.

Sizes Small – XXLarge, offered in Black, Crocodile, Wolf and MultiCam.

The Contest
Arc’teryx LEAF and SSD want to hear your LEAF Alpha Gen 1 stories and experiences. Specifically, we’d like to know how it performed for you or helped you do your job better. Obviously, there’s no need to disclose anything sensitive, we just want you to share your cool stories. It’s ok to be generic about operational details. Pictures help. Post it somewhere online and put the link in your submission post. Don’t tell us which SSD story you like. We want to hear about how you have used the Arc’teryx LEAF Alpha. The best story will earn the writer an award consisting of an Alpha set: Alpha jacket and Alpha pant or Bib pant in either Solid or MultiCam.

How to Enter
1. In the comments section of THIS article on SSD share your story. Only entries here on SSD (not Facebook) are eligible to win. You can tell the story anywhere you want to but it won’t count unless you post it HERE.

2. Comments are open from now until 2359 Zulu on 28 February, 2014. Ready – Set – Go!

3. Use any alias you want to post but be sure to use a valid email address since that’s how we’ll contact the winners.

4. Once the contest closes, representatives from Arc’teryx LEAF and SSD will review the entries and select a winner.

5. One entry per email address. We will delete entries that violate this policy.

6. Must be 18 to enter. Void where prohibited.

Arc’teryx LEAF – Alpha Gen 2 Program

Wednesday, February 12th, 2014

Unveiled at SHOT Show, the newly redesigned Alpha Gen 2 line from Arc’teryx LEAF is a bit of all right.

Consisting of three items, the Alpha Gen 2 line includes the Jacket, Pant and Pant Bib. All offer new features and new fabrics. Arc’teryx talks about No Compromises when they discuss these new products and I agree. They are more elegant than their predecessors and you can see the innovation and craftsmanship that went into the redesign.

Alpha Jacket Gen 2

Take for example the Alpha Jacket Gen 2. For one thing, they’ve shed weight and done with through an entirely new design approach which includes fewer seams and narrower seam tape, glued-in zippers and lighter fabric in the hood of the Alpha Jacket. You may notice that the Alpha Parka is no longer in the line but some of that longer length has been incorporated into the design of the Gen 2 model. Additionally, the new streamlined neck combines with a StowHood™ that uses the more compact MN40p-X GORE-TEX®3L fabric to fit neatly inside the collar and sit against the neck without bulk. Internally, vertically routed hem drawcords minimize interference with the duty belt and media ports allow for internal routing of communications cables. Offered in Black, Crocodile, Wolf and MultiCam.

Alpha Pant Gen 2Alpha Bib Pant Gen 2

The Pant and Bib both feature glued pockets and waterproof side zips that route aft of the knee allowing movement with the zips open.

For some insight into what goes into developing Arc’teryx products, check out this video.

Arc’teryx LEAF: From Conception to Realization. from ARC'TERYX on Vimeo.

leaf.arcteryx.com

Arc’teryx LEAF Khard 30 Nominated for Carryology Award – Vote Now

Tuesday, February 4th, 2014

Carryology

If you love the Arc’teryx LEAF Khard as much as we do, go make your vote count!

www.carryology.com/bags/backpacks-bags/best-active-backpack-finalists-second-annual-carry-awards

SHOT Show – Arc’teryx LEAF

Wednesday, January 15th, 2014

Arc’teryx LEAF has 5 (count them 5) new stories for SHOT show. It’s design, materials and innovation.

First and foremost, the Alpha Jacket has been reinvigorated. The Alpha Parka has been dropped from the line but the Alpha Gen 2 Jacket, bib and Pant (suite) offer multiple enhancements. For example, the jacket has slimmed about a quarter pound. The hood is completely redesigned with a lower profile material. The pockets are glued in and there are fewer seams overall. Additionally, the internal pockets feature cable routing. Also, the hem draw cords are internal.

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Both the pants and bib feature glued pockets as well as this cool, full length side zip that routes slightly rear of the knee so that you can move with the zips open.

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The Alpha LT has new pockets and is manufactured from WL Gore’s Light and Fast (MultiCam) or Pro in solid colors. It’s all about the breathability and mobility. Additionally, the internal pockets feature cable routing. The hem cords are internal. Additionally, only the MultiCam model has Velcro panels on the sleeve.

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The Atom Line includes both the LT and its beefier SV brother but the features have been updated on both. In addition to face fabric upgrades it integrates a new hood stowage system as well as the internal pocket cable routing.

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The Reintrodcuced Gen 2 Combat Pant features a streamlined 10 pocket design. It’s so awesome that the pockets have pockets but you’d never know it by looking at it. It comes in Wolf and Crocodile.

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The final piece is the waterproof comms pack,the Dry Pack 70 we showed you last summer. Arc’teryx worked with a couple of customer groups to get it just right. It’s a great example of what they will do to satisfy the customer. Their attention to detail is unparalleled in the tactical space.

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leaf.arcteryx.com

For those if you attending SHOT Show, you can see the entire line at Booth #10526.

Arc’teryx LEAF Updates Website With New Products For 2014

Saturday, January 11th, 2014

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leaf.arcteryx.com

For those if you attending SHOT Show, you can see the entire line at Booth #10526.

Arc’teryx LEAF – Honing The Sharp Edge Of Excellence in 2014

Thursday, December 19th, 2013

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See the 2014 line from Arc’teryx LEAF at SHOT Show booth # 10526, Jan 14-17, 2014, Las Vegas, Nevada.

O P Tactical’s Arc’teryx Sale

Friday, December 13th, 2013

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O P Tactical is holding an Arc’teryx sale, 20%-off ALL Arc’teryx LEAF items. Sale starts now and will end on Tuesday, 17 December, at 12pm EST.

www.optactical.com

Arc’teryx LEAF Softshells

Tuesday, November 19th, 2013

Arc’teryx LEAF offers several softshell jacket options. There’s the Combat Jacket, Minotaur, Drac and the old classic, the Bravo Jacket. Each is different in order to suit different needs.

Combat Jacket

Combat-Jacket-MultiCam
Tweave® Durastretch® fabric
Features a heavy softshell and can be used as an alternative to a Level 5 jacket
Two zippered hand pockets, Two chest pockets with laminated zippers and Two sleeve pockets with Velcro® patches on sleeves as well as Pit Zips
Available in Crocodile and MultiCam

Minotaur Jacket

Minotaur-Jacket-Crocodile
Features sightly insulated WINDSTOPPER® fabric
Incorporates Two high-volume hand pockets with zips, Two sleeve pockets with Velcro® patches on sleeves and Pit Zips
Available in Crocodile and Wolf Grey

Drac Jacket

Drac-Jacket-Wolf
Features Burly™ Double Weave
Two zippered hand pockets and Two sleeve pockets with Velcro® patches on sleeves as well as Pit Zips
Larger waist for layering
Available in Crocodile and Wolf Grey

Bravo Jacket

Bravo-Jacket-Black
This the original LEAF softshell, it features a clean look
Featuring Fortius 3.0™ stretch softshell
Internal chest pocket and Two high-volume hand pockets with zips
Available in Black, Crocodile and Wolf Grey

Pre-order Now – TD Exclusive Arc’teryx LEAF Naga Hoodie in Wolf/Black

Friday, November 8th, 2013

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I’ve been drooling over the sample in the Tactical Distributors office every time I go in for a visit so I am super stoked to see that they are finally available for pre-order. Featuring a Wolf Grey torso, the sleeves are Black. Each one is numbered in the collar from 001-300. With only 300 made, these special two-tone Naga Hoodies will go quick.

Remember, these are athletic cut when ordering, sizes Small – XXLarge.

www.tacticaldistributors.com/featured/arc-teryx-leaf-naga-td-exclusive-wolf-black