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Arc’teryx LEAF Brand Update Q&A With Director Stephen Church

Tuesday, June 25th, 2019

Since its inception in 2004, Arc’teryx LEAF has earned a flood of recognition cementing it as the best gear in the world for the specialized military, government and law enforcement end-users. Recently, the program changed leadership.

To get an in-depth look into what the future holds for Arc’teryx LEAF, SSD spoke to Stephen Church, Arc’teryx LEAF’s new Business Unit Director.

SSD:   Stephen congratulations on your new role. I understand you’ve been with the LEAF for some time. Can you tell us a little bit about the journey?

SC:  Thank you. Yes, it’s been over six years now. I started on the operations side of the business in late 2012. Initially, I worked on developing capabilities to produce modified inline products for LEAF. A lot of effort was put into working with our partners and end-users to build our processes around their needs.

After some notable successes on larger complex contracts, I moved over to the commercial side of the business to work on developing capabilities that better support our global dealer network; especially on multiple-year contract opportunities. Now, as the Business Unit Director, I am excited to leverage this experience to build on our successes and grow our market even further.

 

SSD:   Tell us a little bit about your work before LEAF?

SC:  Early in my career, I was pretty focused on marketing technology with a special interest in operational development. I was privileged to have worked on some high-value projects for marquee brands like CIBC, Ford, GM, Xerox and Diageo. In about 2006, I decided to move to Vancouver, BC and took on a marketing and sale role with a firm that developed crime analysis software for law enforcement and military. For me, the market was a natural fit, so when a position opened up at Arc’teryx LEAF, that also included opportunities to build new operational capabilities, I was all-in.

 

SSD:   There’s been some press about the Mascot Bidco Oy investor consortium acquiring Amer Sports. Would you be able to provide some insight into the new ownership structure?

SC:  The Mascot Bidco investor consortium includes ANTA Sports, FountainVest PE, Tencent, and Anamered Investments. Anamered is owned by Chip Wilson, the founder of Lululemon.

Under the terms of the acquisition, Amer Sports remains an independent company based in Finland with a separate board of directors.

SSD:   Does this change anything for Arc’teryx LEAF?

SC:  There’s no change. LEAF continues to operate as an independent business unit with its own core leadership team, and we remain focused on the same markets and strategy. 

 

SSD:   Any changes in your sales and distribution?

SC:  On the commercial side of the business, we’re focused on developing stronger partnerships with our existing Accounts; to grow the brand in their communities.

We see our accounts as an extension of our LEAF family, so we’re investing in new systems and capabilities that will help deliver the right products to their consumers on time and in full.

 

SSDWill there be any changes in terms of manufacturing and sourcing?

SC:  LEAF remains committed to developing our products in Vancouver and manufacturing in Trade Act Compliant countries; with a heavy reliance on our factory here in Canada. We also remain focused on sourcing materials that are Berry compliant.

SSD:   Are there any changes to LEAF’s guiding principles?

SC:  Our mission and values are unwavering. We’re committed to providing best-in-class apparel and equipment solutions to specialized military, law enforcement, and government end-users. Our entire value chain has to be aligned with our consumer’s needs.

This mindset has developed into a strong sense of purpose within our team. Everyone in the program is committed to delivering solutions that enable mission success.

Our designer said it best the other week: “We don’t know how to build cheap shit.” I think it says a lot about the culture we have. We demand the best from each other, in everything we do, and there is no chance of lowering that bar.

 

SSD:   Can you share any news on product?

SC:  In the immediate future, we’re expanding our Combat Uniform category and making some updates to our Cold Weather styles.

We also have a couple limited of edition projects in the works. We’ll be sure to keep you posted. 😉

 

Arc’teryx Aerios FL Mid GTX Shoe

Friday, March 29th, 2019

Designed for extended hikes on technical trails, the Aerios FL Mid GTX features Gore-Tex lining.

Here is the lacing detail. There are closed hook loops at the top.

The sole system consists of Vibram Megagrip outsole, compressed EVA midsole and integrated TPU shank.

Available in Taan Forest/Lampyres (the Green one) and Orion/Proteus (the Blue one) in sizes 7-13.

arcteryx.com

Arc’teryx Alpine Academy: July 4-7, 2019

Tuesday, February 5th, 2019

The annual Arc’teryx Alpine Academy In Chamonix, French Alps is one of the most fantastic mountaineering clinics available. The downside? It’s during ISPO.

Over a period of four days, you’ll have access to 40 guided clinics, and more than 30 athletes. Immerse yourself into the 2019 Arc’teryx Alpine Academy, advance your mountain skills and share knowledge with like-minded people from all over the world.

It doesn’t matter if you are a novice or expert, you will learn from mountain guides and world-class athletes including Nina Caprez (climber), Will Gadd (ice climber) and Ines Papert (ice climber/alpinist), Adam Campbell (runner) and skiers Thibaud Duchosal and Stian Hagen.

This year you can chose from a set of 40 different guided clinics for all types of mountain activities, skill levels and budgets.

• Mountaineering
• Climbing, ice climbing & bouldering
• Hiking
• Trail Running
• Ski-alpinism
• Photography
• Safety

There are also several educational clinics including Glaciology & Permafrost, Flora & Fauna, Bolts & Belays or Trail Maintenance. For everyone who wants to learn about, support and give back to the mountain environment and local community.

• March 7, 2019: All clinic details online
• March 20, 2019, 15:00 CET: Registration opens…First in, first served! – Clinics usually get sold out within the day.
• April 17, 2019, 15:00 CET: 2nd Chance to register

chamonix.arcteryxacademy.com

SHOT Show 19 – Arc’teryx LEAF XFunctional Pant

Friday, January 25th, 2019

Arc’teryx designers have added a new Softshell fabric option (6.5 oz Durastretch Tweave) for the popular xFunctional Pant, creating the xFunctional SV. At the same time, they updated the fit for both the AR and new SV versions. Look for the SV in Black and Rawhide colors.

leaf.arcteryx.com

SHOT Show 19 – Arc’teryx LEAF PT Clothing

Thursday, January 24th, 2019

For years small units and agencies have worn Arc’teryx garments for physical fitness training. Bringing these two items into the line makes it easier for LEAF customers to add this capability to their kit bag.

Don’t forget that these items are available in the outdoor line as well, so don’t feel constrained by the colors you see here.

leaf.arcteryx.com

SHOT Show 19 – Arc’teryx LEAF Atom LT Gen 2

Wednesday, January 23rd, 2019

During a recent visit to Arc’teryx HQ in Vancouver, BC, I discussed several new products with Fred Norton, including the Atom LT Gen.

The Gen 2 update offers a new silhouette as well as materials resulting in an improved fit and more breathable garment when you’re active.

New Features:
• Trimmer fit hood with updated design
• Moved from an internal chest pocket to an external left chest pocket for securing carriage of mission essential items.
• Updated the media port management system. Creating routing of communications cables on either side of the jacket now.

Other Features:
• Insulated Hood – allowing the option to use a hood when/if reqd.
• Full Zip Closure (w/No Slip Zip™) – prevents zipper from self-opening at collar
• Hand Zip Pockets (w/media ports in both) – allowing for convenience and the secure carriage of mission essential items
• Drawcord Hem Closure – vertically routed drawcord with enclosure mitigates snags and hang-ups

The ATOM LT ( Gen 2) line consists of Hoody, Jacket, Vest and Pants. It is offered in Black, Crocodile, Wolf Grey, and Ranger Green, sizes XS, S, M, L, XL, XXL.

Available soon from leaf.arcteryx.com as well as your favorite LEAF dealer.

TacJobs – Arc’teryx LEAF Regional Commercial Manager In Munich

Monday, January 21st, 2019

The LEAF Regional Commercial Manager, Europe is responsible for the strategic development, ongoing sustainment and profitable growth of the European B2B sales and distribution channel.  

Key responsibilities and accountabilities:

You are the in-house subject matter expert on MIL-GOV-LE specialty single channel and multi-channel sales distribution in Europe and are accountable for the LEAF B2B customers.

You are responsible for establishing and implementing the Key Account Amplification strategy in partnership with the Key European Accounts.

You partner with the LEAF Global Commercial Manager – B2B by conducting business development with B2B customers, and by providing deliverables or reports upon request.

You are responsible for leading and planning the LEAF B2B global commercial sales and distribution channel programs on a seasonal basis in Europe.

You support the LEAF Global Commercial Manager – B2G by guiding regional Business to Government (B2G) sales and distribution channel development.

You partner with the LEAF Global Commercial Manager – B2B on pricing, pre-season program terms, commercial account sell-in, and sell-through activities.

You are responsible for providing sales and model forecasts to Demand Planning to ensure Business Unit profitability, maximizing sales and minimizing inventory risk

You provide sales insight to the LEAF Global Commercial Manager – B2B and are responsible to ensure that information is shared in a timely, effective and efficient manner

You are responsible for collecting and providing customer feedback, identifying MIL-GOV-LE consumer trends that are all key inputs to seasonal and long-term product line planning

You seek to understand the order & fulfillment processes and collaborate with the LEAF Dealer Service Team on order book management

You partner with European commercial accounts during the seasonal sell-in and sell-through process and when applicable support key commercial accounts at regional trade shows

Additional experience, education and/or skills required:

You have a Bachelor’s degree in Business and/or 3+ years MIL-GOV-LE sales experience

Fluent in both written and spoken English, with additional language skills being an asset

You set a clear vision, align your team around common objectives, and foster commitment to these objectives

You have effective and efficient time management skills, strong analytical skills, excellent communication and presentation skills

You are able to travel regionally and internationally (trade shows, key commercial account visits, business development activities, etc.)

You are proactive in identifying the root cause of issues and developing creative solutions

You remain highly flexible and adaptable when faced with ambiguity

You are able to balance autonomy and collaboration

You inspire breakthrough thinking and continuous improvement

You seek the best (but sometimes not the easiest) solutions, with an unwavering commitment to do what is right

Your passion for your work is paralleled by your passion for getting outside and living it

*Open to International applicants

APPLY FOR THIS JOB

In the off chance, you will be at SHOT Show, and are interested in this position, Joel Brideau from HR will be at their booth to chat to prospective applicants.

2019 Arc’teryx LEAF Catalog

Friday, January 11th, 2019

Download it here.