MCX

Archive for the ‘Media’ Category

GunTV Taps Former Harris Publications’ Shirley Steffen & Karin Levine, Rounds Out Sales & Marketing, Increases Reach To Firearms & Accessories Companies

Friday, June 24th, 2016

Social Responsibility Network’s GunTV builds on successful launch, on-boards veteran print sales and marketing powerhouse duo.


Hockessin, Del. (June 20, 2016) – Social Responsibility Network’s GunTV, the first-of-its-kind television shopping network for firearms, accessories and related consumer goods, announce the addition of Shirley Steffen and Karin Levine to its sales and marketing team. “Shirley and Karin round out our sales and marketing team with their stellar reputations and work ethic. Scaling the network from our launch broadcast schedule of 6 hours per day 7 days per week, to 12 hours per day 7 days per week, and ultimately operating 24/7 is an enormous undertaking. The ladies are smart, confident and inextricably connected to the industry having spent 28 and 21 years, respectively, with Harris Publications,” said Valerie Castle, Managing Partner of GunTV.

“Shirley and I are thrilled to join Jeff Wood, Director of Broadcast Segment Sales & Merchandising and Scott McCoy, Spot Advertising Representative with GunTV in leading the effort to grow GunTV to its fullest potential, including rolling out the company’s newly introduced Share & Save affordable advertising opportunities for firearms accessory companies to share broadcast segments with high quality, complimentary products and save big,” said Karin Levine, Sales & Marketing Representative with GunTV.

GunTV recently opened up both the half hour and the quarter hour to allow all manufacturers to ‘Share & Save’. The prices for participation for a 90 day period are $5,250.00 net (shared 1/4 hour) or $10,500.00 net (shared 1/2 hour). All Share & Save program sponsorships include GunTV website participation and professionally produced :30, :60 and :90 second video assets for use anywhere.

“Karin and I are blessed to have had lots of choices following our departure from Harris. We took the time to reflect on our experiences over the past few decades, and consider all opportunities with a view to doing what we love, and loving what we do. GunTV was an easy choice for us. There’s simply no other platform as innovative, and with the new Share & Save offers, manufacturers can benefit from sales and brand building on GunTV. We look forward to sharing the opportunities that GunTV offers. As if reaching 60 million households wasn’t enough, we can offer our clients opportunities to increase their exposure with footage from the show, TV spots, outstanding photography, social media support and more. We are thrilled to include GunTV in the portfolio of what Bang Media will be offering,” said Shirley Steffen, Sales & Marketing Representative with GunTV.

Interested advertisers, please contact Shirley Steffen at ssteffen@guntv.tv or 516.729.6920 and Karin Levine at klevine@guntv.tv or 917.690.1222.

Velocity Systems Announces Launch Of New Website

Monday, June 20th, 2016

Web Release

Dulles, VA – June 20, 2016 – Velocity Systems announces the launch of its newly revamped website. The redesigned website has improved site navigation, functionality, and enhanced search capabilities allowing customers and distributors to view Velocity Systems comprehensive product portfolio.

In order to help visitors get a better understanding of Velocity Systems innovative products, the redesigned Store tab offers quick and easy access to essential information and product features. The store tab also includes new category options, increased color selections and expanded product offerings including the Mayflower By Velocity Systems product line. These additions have created a more comprehensive portfolio and improved the search capabilities.

The improved Distributors tab provides access to Velocity Systems dealers and distributors, as well as a google map application to show precise store locations. The comprehensive distributor section also includes updated dealer and distributor information. This section will continue to grow and improve as Velocity Systems expands their dealer/distributor network.

For more information on Velocity Systems and to view the newly revamped website, please visit www.velsyst.com. Help us spread the word, share this press release from Velocity Systems Facebook Page to be entered into a drawing for Velocity Systems and Mayflower by Velocity Systems gear. The first name drawn will receive a 30L Summit Pack. The next 5 names drawn will receive a Boss Rugby Shirt. The drawing will take place on the morning of June 24, 2016 and the winners will be contacted via Facebook.

‘Lethal Force’ by Tony Long

Tuesday, June 14th, 2016


Some of SSDs readers, and those in the trade, may remember Tony from his time with Edgar Brothers but may not know that having retired in 2008 after 33 years service with the London Met and 25 years with the Met’s Specialist Firearms team, in 2014 he was charged with the death of an armed suspect who together with two others were on route to rob and kill rival drug dealers. Tony faced a murder trial in 2015 and was rightly acquitted. He has written the book ‘Lethal Force‘ to put the record straight and explain the difficulties of being an armed officer within a police service and a society that is predominately unarmed. I can’t wait to read it.

Kitanica On Set: Featuring Terry Schappert on Location in South Africa

Thursday, June 9th, 2016

www.kitanica.net

Watch Team Combat Flip Flop On Shark Tank

Thursday, June 2nd, 2016

Earlier this year, the crew from Combat Flip Flop made a great showing on Shark Tank, securing funding that is taking their brand and vision to the next level. In case you missed their epic appearance, ABC will rebroadcast the episode tomorrow night, June 3rd.  

SSD Saturday Night Movie, “A Game For Vultures”

Sunday, May 22nd, 2016

We haven’t run one of these classic military movies for some time so I thought this would be a great way to get back into the groove.

Ten Years On – “Battle Rattle”

Thursday, May 19th, 2016

About 10 years ago I was preparing to retire from the US Air Force and my friend, photographer Hans Halberstadt told me about a book project he was working on.

Hans told me it was going to be called “Battle Rattle” and be all about “the stuff a soldier carries.” I was pretty excited about the concept. Then, he asked me to write the foreword. I accepted the offer and set about writing.

Another friend of mine, Army Veteran Stephen Hilliard, was working as the director of R&D at the time for ATS Tactical. You may recognize his name from his current work with Blue Force Gear. He had written a primer entitled, “Packing For War In Southwest Asia” which has been published on the Lightfighter Internet forum. Hans read it and asked Stephen if he could include it in the book. Neither Stephen or I were paid for our work. Rather, we did it because of our passion for the topic. The publisher was notoriously cheap. In fact, I think Hans paid for my copy of the book.

The book was published later that year as part of the Battle Gear series by Zenith Press. “Battle Rattle” is out of print now but worth finding a copy if you are a conessieur of individual equipment.

Ten years on, I still think that it not only offers a good historical perspective, but that it continues to point to wear we are going.

Tactical Retailer – “Is Bushcraft The New Prepping Trend?”

Sunday, May 15th, 2016

Some of you may know that I write a column for the trade publication “Tactical Retailer”. “Is Bushcraft The New Prepping Trend?”, is my latest article.

While SHOT Show 2016 was my busiest ever, I didn”t see any major technology or product announcements. Everyone had new products, but they were incremental improvements. Additionally, everyone I spoke with was upbeat despite the slowdown in the worldwide economy.

Let’s face it, when times get tough, people turn to themselves. That’s how the Prepper movement started. But Prepping has hit its peak and people have begun to realize you can only store so much for future use and even a warehouse full of water and food won’t do you any good if you aren’t with it.

I’d like to discuss a “tactical” trend that’s starting to pick up steam. Regardless of whether you refer to it as fieldcraft, bushcraft or outdoor skills, the techniques that are part of this movement allowed our ancestors to make it day-to-day while they tamed this nation’s frontier. And while it’s seeing a resurgence here in America, bushcraft has been popular in Europe for quite some time with well organized groups and specialty stores.

Along with most of my generation, I learned my skills while growing up. I was a Boy Scout and honed them while camping and hunting. Later, I added to those skills while serving in the military by attending Survival, Evasion, Resistance and Escape training. However, not everyone has had these same opportunities. Today, even those in rural areas do not learn how to survive on their own for 72-hours or more, thanks to our modern standard of living.

Prepping might have been the foot through the door, but as many are beginning to learn, you never know when you’ll find yourself in a situation where you have to fend for yourself.

At SHOT Show 2016, there were more and more products aimed at survival, evasion and escape. Specialized items such as lockpick kits, fire starting kits, first-aid items, water purification and pocket survival kits have become increasingly popular, and there are multiple specialized suppliers who have stood up to meet the demand. My trip in March to the IWA Outdoor Classics in Germany only confirmed this.

Like I said before, these skills and the items to support them are intended to allow their user to survive and thrive in the backcountry. In some cases, the concept is to just get out of a risky area in order to make it to a safe haven, and in others, the idea is long-term survival and to live off the land. Both instances require skills as well as tools.

To read the rest of the article, visit www.tacretailer.com/2016/05/05/is-bushcraft-the-new-prepping-trend/. Industry folks might want to check out the whole publication.