Who:
Primary Arms LLC,
Started by owner, Marshall Lerner, when he was challenged, by a person on the forums, to come up with an alternative to the counterfeit red dots that people were buying. This was 11 years ago and there were not many options for affordable AR focused optics. Marshall an avid shooter was active on the forums and saw an opportunity to fill a void in the market.
What:
Eleven years after the business began by selling red dots, on the forums, our optics brand is now sold by many of the top retailers in the US and in 16 countries. Our 7 year exclusive relationship with Dimitri Mikroulis, the genius behind the patented ACSS reticle, continues to produce the most advanced reticle for all the popular calibers. Price points range from low to high, meeting the consumers budget needs.
Our retail site has grown to become a leader in selling complete firearms, parts and accessories for building AR-15’s, AR-308, and AK-47s. We have over 5,000 sku’s from top brands. Our business model is based on high quality products, at affordable prices, same day shipping and hands down the best customer service in the industry.
From there we have branched out to form two additional business units, Primary Arms Wholesale and the newly formed Primary Arms Government Sales.
When:
The business started in 2007.
The LE business unit was started in the fall of 2018.
Where:
Houston Texas.
Originally started in the back storeroom of one of the barber shops that Marshall Lerner owned.
From barber shop in Houston to four buildings in Pearland, TX.
We moved to our new 50,000 square foot building in Houston in the fall of 2018.
Optics are designed and engineered in Houston and manufactured in factories in Japan, China and now the Philippines.
Why:
When we originally started the business it was to battle against the low quality counterfeit red dots that were being sold. And help the guys that wanted/needed a red dot that wouldn’t fail them and was affordable.
We’ve been selling products to law enforcement officers for years, formalizing this and including government agencies was a natural fit for.