FN Herstal

Posts Tagged ‘BetaBrand’

The Redeeming Side of BetaBrand

Thursday, June 28th, 2012

So we’ve talked about the BetaBrand DiscoLab pants, but they also are responsible for creating the DARPA Hoody.

Inspired by technology developed for the Programmable Matter undertaking, a computer program helped BetaBrand figure out how to make the most of raw materials to produce the Hoody. Not only did it determine patterning shapes based on how it would drape on the human form but the program also laid out the pieces to maximize yield and minimize waste. Warning military guys…it’s made from Hemp and most sizes are sold out. Maybe they’d make a run in something tacticool.

www.betabrand.com/sale/brown-darpa-hoodie

BetaBrand DiscoLab

Wednesday, June 27th, 2012

So I’m at the MCX perusing the magazines and the latest issue of “Soldier of Fortune” magazine has an interview with Brandon Webb so I pick it up. I get home and start flipping through and low and behold there is a full page ad for Betabrand featuring a guy wearing a hoodie made out of a disco ball kissing a disco ball. Seriously. This was one of the greatest “WTF?” moments of my life. I am still not sure what is going on.

I went to the website and found the “DiscoLab” section and this gem of a photo. I wonder how long it will be until we see these on our local range.