Posts Tagged ‘Bushnell’

Bushnell Announces New Best-In-Class Engage Optics Line at 2017 NRA Show

Friday, April 28th, 2017

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OVERLAND PARK, Kansas – April 27, 2017 – Bushnell, an industry leader in high-performance optical solutions for more than 65 years, announces a new line of high-quality, performance-driven optics for modern hunters and shooters. The new Engage riflescopes and binoculars represent the latest evolution in Bushnell optics.

“The Engage line is built to outperform all other comparable scopes and binoculars and completely dominate the elements,” said Curtis Smith Global Product Director for Bushnell. “The only sure thing about any environment is that it will change, but Engage optics were built from the inside out to deliver world-class performance every time, in every condition.”

Engage scopes and binoculars boast fully multi-coated glass that captures bright, clear images while preventing glare and actively repelling water, oil, dust and debris. The new
EXO Barrier is the absolute best protective lens coating technology Bushnell has ever developed. Added at the end of the coating process, EXO Barrier molecularly bonds to the lens and fills microscopic pores in the glass. The result is an ultra-slick coating that repels water, oil, fog, dust and debris. Rain, snow, fingerprints and dirt will not stick. Plus, the bonded coating will not fade from the passage of time or normal wear and tear.

Engage riflescopes feature a new look, upgraded features and a brand new Deploy MOA reticle that offers 1-MOA windage and elevation hashmarks. Dialing in these scopes is easier than ever with several configurations featuring Toolless Zero Reset Locking Turrets.

Available in nine configurations from 2-7x36mm up to 6-24x50mm, all Engage riflescopes feature Butler Creek Flip Caps, the new Deploy MOA Reticle and Bushnell’s new Ironclad Warranty. Five models feature a 1-inch tube and low-profile, capped elevation and windage turrets. An additional four models boast rugged 30mm tubes and the new Toolless Zero Reset Locking Turrets.

“Engage scopes offer a full suite of the modern features hunters and shooters are looking for,” said Greg Palkowitsh, Riflescope Product Manager. “The Deploy Reticle and Zero Reset Targets give shooters all the confidence they need for mid- to long-range shots.”

Adding to this best-in-class optic line, Engage also includes premium binoculars. Like the riflescopes, Engage binoculars are backed with the all-weather assurance of Bushnell’s exclusive EXO Barrier that repels dirt, debris, oil and moisture.

With four configurations from 8x42mm to 12x50mm, these stunning binoculars feature fully multi-coated optics to offer maximum brightness and clarity, and a lightweight and rugged chassis. ED Prime Glass ensures razor-sharp images while the PC-3 Phase Coating enhances resolution and contrast.

“The image is bright, clear and sharp thanks to ED Prime Glass and our dielectric phase-coated prisms,” said Steve Smith, Binocular Product Manager. “But these are rugged binoculars, too. The chassis is built to take a beating, and a locking diopter permanently secures the desired focus setting, so you can maintain focus and quickly engage what’s ahead.”

The new line will be unveiled at the 2017 NRA Meetings and Exhibits Show in Atlanta, Georgia, April 27 to 30. All attendees are encouraged to stop by the Bushnell booth (#2542) during the Show to visit their favorite celebrities and learn more about the Engage Optics line and all of the latest products offered by Bushnell.

“No matter which Engage you choose,” Curtis Smith added, “you’ll get best-in-class performance at no risk with the Bushnell’s new Ironclad Warranty. Dollar for dollar these optics will outperform every competitor!”

Bushnell, a Vista Outdoor brand, is one of the most recognizable and trusted names in precision hunting, tactical and recreational optics and accessories. For more information, visit www.bushnell.com.

Meet The Bushnell Tactical Team

Thursday, February 23rd, 2017

These well known marksmen make up Bushnell’s PRS team.

Sneak Peek – Bushnell Spotting Scope Cover from Wiebad

Friday, August 19th, 2016

Wiebad shared a photo of a prototype cover for a Bushnell spotting scope.  

Bushnell’s Easy-To-Use Trophy Cam HD Essential E2 Delivers Enhanced Imagery Day or Night

Wednesday, July 13th, 2016


OVERLAND PARK, Kansas (July 11, 2016) – Bushnell, an industry leader in high-performance outdoor products for more than 65 years, has again raised the bar in performance and value. The new Trophy Cam HD Essential E2 defines long-lasting efficiency and ease of use while improving both day and nighttime imagery.

Built on the rugged Trophy Cam HD Aggressor chassis, the new Essential E2 employs and easy-to-use latch and lets hunters keep a watchful eye on their favorite outdoor hotspots around the clock.

The camera is amazingly efficient, too. The power-saving Trophy Cam HD Essential E2 runs up to 12 months on one set of eight AA batteries.

Ensuring the best detection and images, the adjustable PIR (passive infrared sensor) is motion-activated out to 80 feet and fires a 32-LED dynamic night vision flash for premium images at night. The camera is also SD slot compatible with cards up to 32 GB and features audio record; a redesigned, easy-open case; plus date, time, temperature and moon stamp.

With a lightning-fast 0.3 second trigger speed, and three resolution options between 3-, 8- and 12-megapixels, the camera ensures crisp, vivid photos and video.

The Essential E2 also allows users to adjust trigger interval from 1 second to 60 minutes. Plus, adjustable settings allow you to capture one to three images per trigger, or 5- to 60-seconds of 1,280×720-pixel HD video. Also standard is Field Scan 2x time-lapse mode, which takes images at pre-set intervals from 1 to 60 minutes.

Plus, every Trophy Cam camera comes with a free one-month trial of DeerLab, a web-based subscription service that analyzes data from your photos and from weather services to help create a profile for each buck on your property, including how often, when, and under what weather and wind conditions a buck tends to be on his feet — and potentially walking under your stand.

Bushnell, a Vista Outdoor, Inc. brand, is one of the most recognizable and trusted names in precision hunting, tactical and recreational optics and accessories. For more information, visit www.bushnell.com.

Bushnell Elite 1 Mile CONX Laser Rangefinder

Monday, October 19th, 2015

Back in June, Applied Ballistics announced that their G7 curve ballistic software would be featured in a new package along with the Kestrel Sportsman and the Bushnell Elite 1 Mile CONX Laser Rangefinder. The system experienced its public debut over the weekend, during the Gap Grind precision shooting competition.

It detects ranges from 5 to 1,760 yards, with +/- one-yard accuracy, but distance output can be swapped to meters on the fly. The 7x magnification LRF’s lenses feature RainGuard® HD, a permanent anti-fog and water-repellent coating. Additionally, the Elite 1 Mile CONX is built to IPX7 waterproof standard which means immersion to 1m for 30 minutes.

The 1 Mile CONX connects to the Kestrel Sportsman via Bluetooth 4.0 (low energy). That may give the folks in the Information Assurance business some heartburn, so Bushnell has spent the past several months integrating 128 bit AES encryption. There is also PSK required for authentication. It’s dual layer encryption with each unit unique.


The LRF uses a CR123 Battery. Use of the CONX capability results in just an additional 5% of battery life. The system is FCC/CE Certified and incorporates a 904nm laser.

There’s also an app under development for both iOS and Android. Although only one device at a time can be connected via Bluetooth, it will allow shooters to make ballistic calculations on their mobile device with imported data from either the Kestrel or LRF. Additionally, the app allows user to create up to three custom drop tables. Finally, the shooter can mount it on his weapon and use it as a real time display.

I was able to try it out during the Gap Grind. The data swap is seamless. You laze a target and not only does the distance, as well as selected (up to three custom profiles) ballistic solution show up at the bottom of the LRF screen, but also on the Kestrel. The output is a fusion of distance to target and environmental data applied to the G7 curve. It’s certainly worth checking out. Some of you might even get a chance this week at Fort Benning, Georgia where the Bushnell Elite 1 Mile CONX Laser Rangefinder will be on display during the 2015 International Sniper Competition.

Incidentally, Bushnell Laser Rangefinders are no stranger to the US Army. They’ve fielded over 20,000 of the non-bluetooth version over the past 18 months for use in support of mortars and Mk19 40mm grenade launchers.

The Bushnell Elite 1 Mile CONX Laser Rangefinder will be available for commercial before Christmas, as a stand alone or packaged along with the Kestrel Sportsman.


Applied Ballistics Announces New Kit With Bushnell And Kestrel

Friday, June 19th, 2015


Late this summer, Bushnell will release a kit through their entire distribution channel which will include a NEW version of the Kestrel 4500 Sportsman Ballistics Weather Meter with their new Bushnell Elite 1 Mile CONX Laser Rangefinder. These two products will work together seamlessly — each target range data set will be transmitted to the paired Kestrel for calculation of an updated firing solution using the full capabilities of the Kestrel Sportsman. The firing solution will be displayed on the Kestrel screen as well as inside the rangefinder. For maximum smart device compatibility, range, battery life and reliability of connection, both the Kestrel Sportsman and the Bushnell Elite 1 Mile CONX will employ Bluetooth® Smart hardware (also known as Bluetooth Low Energy) for connectivity. As a result, current Bluetooth versions of the Kestrel Sportsman, Kestrel with Applied Ballistics and Kestrel with Horus Ballistics models will NOT be compatible with the new Bushnell CONX Rangefinder because they employ Bluetooth Classic.

As Kestrel continues to expand the connection capabilities of their ballistics weather meters, they plan to release future ballistics weather meters that employ the Bluetooth Smart standard and are compatible with CONX and other Bluetooth Smart devices. No firm release date for these products has been set. Note that the Bluetooth Smart models will otherwise offer the same ballistics capabilities and solver engines as the Bluetooth Classic models.

ATK Purchases Bushnell

Tuesday, November 5th, 2013

Let’s hope this goes better for Bushnell than it did for Eagle.

US Munitions maker Alliant Techsystems (ATK) has completed the acquisition of gun accessories company Bushnell Group Holdings, ATK announced on 4 November.

According to ATK the USD985 million transaction closed on 1 November and Bushnell will now be integrated into ATK’s Sporting Group. The deal was first announced on 5 September.

The acquisition means the Sporting Group will account for about 45% of total ATK revenue. It is part of ATK’s broader strategy to grow in the hunting and outdoor lifestyle market as it looks to compensate for cuts to defense and government sales.

The Bushnell acquisition is the second sporting goods deal undertaken by ATK in 2013, following the USD315 million purchase of Caliber Company in May.

Bushnell Announces Exclusive Partnership with Edgar Brothers

Tuesday, November 27th, 2012

American optics manufacturer Bushnell has announced that Cheshire-based wholesaler Edgar Brothers is their exclusive UK distributor. The full line of products includes riflescopes, Trophycam laser range finders and binoculars.


Edgar Brothers’ Managing Director, Derek Edgar (seen above) said the partnership presented a great opportunity to work with a market-leading product range. “Management of the brand will enable retailers to fully invest into Bushnell Optics as part of an official retailer network, supported by competitive pricing, consistent and high profile marketing, knowledgeable account support and stock availability.”

Bushnell’s Managing Director, Andrew Grose revealed: “With Edgar Brothers’ renowned expertise in the hunting and shooting market, the partnership is very important to Bushnell’s strength, stability and future growth, and we are very much looking forward to working together.”