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Crimson Trace Suggests: This Father’s Day, Take Dad Shooting

Wednesday, June 14th, 2017

Crimson Trace

(Wilsonville, OR)—Looking for a great way to spend time with dad on Father’s Day? Crimson Trace suggests skipping the necktie gift this June 18th and making dad very happy by taking him shooting. Whether safely plinking in a farm field or shooting at a local gun range, dad and the family can practice their skills while spending quality time together. Everyone can make that practice session more exciting—and beneficial—with a Crimson Trace® laser sight installed on dad’s favorite firearm.

While there are many makes and models of handguns and firearms that dad could own and shoot on his special day, there are more than 275 Crimson Trace laser sights and lights designed to fit thousands of firearm models. Dad will have plenty of choices: Does he want a green or red Crimson Trace laser sight? Does he want that laser sight secured on a Picatinny rail, installed over the pistol’s trigger guard, or secured to the firearm as a replacement grip? Does he want his Crimson Trace laser sight pre-installed by the firearm manufacturer or does he want to install the laser sights himself? If dad owns a popular 1911 handgun, or a Smith & Wesson M&P® 45 Shield, there are numerous laser sight models for those popular handguns.

Crimson Trace products offer fathers and all firearm owners across America several advantages. By using Crimson Trace’s patented Instinctive Activation firearm laser activation technology, most models are instantly activated when the firearm is gripped. A laser sighting system on a firearm will also help dad or any owner easily determine any problems with firearm control or operation—and help with correcting those problems. Seeing a laser downrange also adds to the excitement of the shooting session. With laser sight prices beginning at $159, the price tags will fit the wallet of most dads—and gift buyers.

Your dad could be the important person who introduced you to shooting and firearms. Taking him shooting this Father’s Day is a great way to return the favor—or pass it back! Dad can also rest easy in knowing that his Crimson Trace laser sight is backed 24/7 by a professional customer service department.

For more product details, visit www.crimsontrace.com or call 800-442-2406. To find a range or place to shoot, and to download targets for the shooting session, visit the National Shooting Sports Foundation’s website: www.wheretoshoot.org.

Crimson Trace is widely recognized as America’s top brand of laser sights. The company strives to make laser sights as standard equipment on concealed-carry and personal-defense firearms. For more than twenty years, Crimson Trace has equipped America’s gun owners, law enforcement officers and military units around the globe with the largest selection of award-winning laser sight and tactical light products. Full details are at www.crimsontrace.com or available by calling 800-442-2406.

Crimson Trace Adds Additional Laserguard Pros for Glocks

Saturday, April 29th, 2017

For Release: April 28, 2017

HyperFocal: 0

(Wilsonville, OR)—Crimson Trace announces the latest product additions to the company’s growing Laserguard® Pro™ laser sights series—the Laserguard Pro laser sight and white light models engineered to fit full-size, compact and sub-compact Glock® pistols. The new products are the LL-807G (green) and the LL-807 red laser sight and white light for full- and compact-size Glock pistols. Additionally, the newly released LL-810 Laserguard Pro is designed to fit numerous sub-compact Glock pistols.

Glock pistol designs incorporate a wide assortment of trigger guards sizes and shapes.

  • The LL-807 series Crimson Trace® Laserguard Pro laser sights and light combinations are designed to fit securely onto numerous Glock pistols, including: Third Generation 17, 19, 22, 23, 31, 32, 34, 35, 37 and 38. These products will also securely attach to Glock Gen-4 models 17, 19, 22, 23, 31, 34, 37 and 38 pistols.
  • The LL-810 Laserguard Pro laser sights and lights will fit these longer trigger guard Glock pistol models: Third Generation 26, 27, 29, 30, 33, 36 and 4th Gen 26, 27, 29, 30 and 33.
  • For Glock pistols with shorter trigger guards, the LL-810 Laserguard Pro fits these pistols: Gen 3 models 26, 27, 29, 30, 33 and 36 and Gen 4 models 26, 27, 29, 30 and 33.
  • Should you have problems determining which model Glock is to be fitted with a Crimson Trace Laserguard Pro laser sight, visit Glock.com and view the pistols display area in the website.

    These new Laserguard Pros feature Crimson Trace’s award-winning and patented Instinctive ActivationTM, a feature designed to activate the laser when the firearm is held in a normal firing grip—and when the user is ready to fire.  No other product within the laser sight industry offers this capability—the top reason why Crimson Trace is the undisputed leader in the laser sight market. The light can be operated in four modes: laser + light, laser only, light only and laser and light strobe. The unit also has a master on/off switch should the user not want to engage the laser or light.

    Released in 2015, Crimson Trace’s Laserguard Pro laser sights and lights incorporate a powerful 150-lumen LED white light with either a red or green laser diode within a sturdy and compact housing that’s simple to install onto the pistol’s trigger guard. The laser sight can be adjusted for windage and elevation. The necessary installation screws, plus battery for operation, are included in the product packaging. The Laserguard Pro LL-807 and LL-810 units are also covered under Crimson Trace’s popular Free Batteries for Life program. Manufacturer Suggested Retail Prices for Laserguard Pros begin at $279.

    Crimson Trace also offers Laserguard Pro light and laser sights for pistols manufactured by Smith & Wesson and Springfield Armory. There are also Laserguard Pro laser sights and lights available for Glock’s Model 42 and 43 pistols. Crimson Trace offers several models of laser sights packaged with inside-the-waistband holsters. Details on additional available holsters can be found at www.holsterresourceguide.com.

    Crimson Trace provides more than 260 products at 2,500+ dealers across America. The company’s products can be easily installed without requiring modification of the firearm —or special gunsmith skills. For more information on Crimson Trace products, dealers, dealer locations, and to obtain a free copy of the company’s catalog, visit www.crimsontrace.com or call 800-442-2406.

    Return of the Reds at Crimson Trace

    Sunday, March 12th, 2017

    (Wilsonville, OR)—Industry research reveals that many of America’s new firearms owners have returned to gun shop sales counters and are searching for, and buying, accessories. As interest in firearms accessories grows, so does the demand for Crimson Trace laser sights and firearms light systems. Great news is that those gun owners are also rediscovering the many reasons to equip a favored firearm with a red laser sight. It’s the return of interest in red laser sights.

    Crimson Trace, the recognized leader in laser sights and tactical lights for firearms, now offers more than 170 red laser sight systems—the most of any manufacturer period. This group of red laser sight products can be found in multiple product categories: Lasergrips® laser sights, Laserguard® laser sights, Rail Master® and Rail Master® Pro mounted laser sights, and in the award winning Modular Vertical Foregrip™ (MVF) laser sights. Now, in addition to offering a wide assortment of red—and green—laser sights for the popular 1911 pistols, Crimson Trace manufactures sights with red laser diodes for firearms from nearly 20 leading firearm manufacturers.

    Consumers with long guns that have M1913 Picatinny and Weaver accessory rails can also choose between several red laser sight options—Crimson Trace’s Rail Master and MVF-515™, plus the new Rail Master Pro light and laser combo—for those products.

    Crimson Trace red laser sights are dependable, are easy to install and activate, plus these products are affordable. Red laser sights can provide hours of carefree operation. Crimson Trace products are also shipped with batteries, and nearly all products qualify for the company’s Free Batteries for Life program. This can result in not having to buy batteries which other laser sight manufacturers sell on their websites at prices ranging from $5 to more than $65. Shop wisely!

    Firearms owners seeking a place to practice with a new firearm, or to improve their shooting skills, can find a gun range to shoot at by visiting: www.wheretoshoot.org. This website by the National Shooting Sports Foundation provides details on shooting ranges in all states along with hundreds of useful tips to aid any shooter in becoming more proficient—and provides printable targets to use while at the range. The range website information is also available as a downloadable App.

    More details on Crimson Trace’s 260-plus laser sighting and firearm lighting products can be found at www.crimsontrace.com. Customers can also speak directly with a company representative at 800-442-2406. Crimson Trace is widely recognized as the world’s leader in establishing laser sights as standard equipment on firearms.

    Crimson Trace Upgrades Iconic 1911

    Friday, March 3rd, 2017

    (Wilsonville, OR)—The Master SeriesTM Lasergrips® laser sights by Crimson Trace are designed to be an upgrade to one of America’s most popular firearms—the iconic 1911 semi-auto pistol. Master Series laser sights are available in a wide range of designs, with a variety of woods or colors in durable G10 composite, and with brilliant red or green laser sights. The Wilsonville, Oregon-based manufacturer now offers more than a dozen options for Master Series Lasergrips with green laser diodes. Crimson Trace products deliver features that consumers prefer, including (depending on model):

    *Available in Rosewood, Walnut, Cocobolo Diamond, G10 Black, G10 Green, G10 Gray, and Black*Available in full and compact sizes, as well as round heel and other designs
    * Available in red and green laser sight models
    *Simple to install and compatible with ambidextrous safeties
    *Ability to fit existing 1911 holster
    *Instinctive Activation™ firearm laser activation technology, a feature designed to activate the laser when the firearm is held in a normal firing grip–and when the user is ready to fire. No other product in the laser sight industry offers this capability.
    *A master on/off switch that pairs with windage and elevation adjustments
    *Green diode Master Series Lasergrips come packaged with adjustment wrench
    *Operating batteries included
    *Covered under Crimson Trace’s Free Batteries for Life program

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    Lasergrips are easy to install and require no gunsmithing skills. Simply remove the original grip panels from the unloaded firearm and install the included dust cover and Lasergrips. (Reminder: Always follow firearms safety guidelines and be certain the firearm is unloaded).

    More details on Crimson Trace’s Master Series Lasergrips and the company’s other 260-plus laser sighting and firearm lighting products can be found at www.crimsontrace.com. Customers can also speak directly with a company representative at 800-442-2406.

    Crimson Trace is widely recognized as the world’s leader in establishing laser sights as standard equipment on firearms.

    Riding the Rails with Crimson Trace

    Friday, February 24th, 2017

    (Wilsonville, OR)—Today, more and more manufactured firearms, including many models of pistols and most AR/MSR rifles, have rails for attaching accessories. Crimson Trace offers numerous options to help firearms owners across America decide what rides on their rails.

    There are nearly a dozen Crimson Trace accessory options for firearms with rails:

    1) The LiNQ™ wireless operated laser and light systems are designed to securely attach to most rifles that feature Weaver or Picatinny accessory rails. The remotely operated LiNQ module can be placed in a variety of locations on the rifle and houses a brilliant green laser and 300-lumen white LED light. The replacement activation grip utilizes Crimson Trace’s patented Instinctive ActivationTM firearm laser activation technology, a feature designed to activate the laser when the firearm is held in a normal firing grip and when the user is ready to fire.  No other product in the laser sight industry offers this capability. The replacement activation grip activates and operates the module through a secure, singular, closed system. The module operates in four modes: light only; laser only; laser and light; and, laser and strobe light.

    The newest LiNQ model, the LNQ-103G, is designed to fit AK-type rifles and has a green laser diode. It offers the same features of the original LiNQ.

    2) The Rail Master® Pro laser sight and light is a red or green laser paired with a 100-Lumen LED white light. Operation modes include: laser and light, light only, laser only and laser and light strobe. The CMR-204 (green) and CMR-205 (red) will fit most pistols, rifles and shotguns with M1913 Picatinny or Weaver accessory rails.

    3) The popular Rail Master laser sight is well known for being compact, powerful and affordable. The CMR-201 (red) and CMR-206 (green) have tap-on/tap-off Instant Activation and auto shutoff when left inactive for five minutes. A coyote tan version and 100-lumen white light only model are also available. The Manufacturer Suggested Retail Price begins at $159 for the CMR-201.

    4) The durable and versatile MVF-515™ is an easily installed and operated forend grip that offers a red or green laser paired with a powerful 200-lumen LED white light. Light modes can be moved from momentary or strobe to constant on. MSRP for the MVF-515 red laser sight begins at $479.

    Crimson Trace offers more than 260 products at 2,500+ dealers across America. The company’s products can be easily installed without requiring modification of the firearm — or special gunsmith skills. For more information on Crimson Trace products, dealers, dealer locations, and to obtain a free copy of the 2017 catalog, visit www.crimsontrace.com or call 800-442-2406.

    About Crimson Trace Corporation
    Based in Wilsonville, Oregon, Crimson Trace Corporation is recognized as the leader in establishing laser sights as standard equipment on concealed-carry and personal-defense firearms. For more than two decades, the company has provided America’s firearms owners, law enforcement officers and military units worldwide with the largest selection of award-winning laser sights and tactical light products. Those innovations include: Lasergrips® laser sights, Laserguard® laser sights, LiNQ™ wireless operated laser and light systems and Lightguard® lights for firearms, each with Instinctive Activation firearm laser activation technology. Additional product lines include the Defender SeriesTM and Rail Master® firearms accessory platforms. Full details are available at www.crimsontrace.com or by calling 800-442-2406.

    Crimson Trace Bestows Awards

    Monday, February 6th, 2017


    (Wilsonville, OR)—Crimson Trace recently recognized numerous retail outlets and dealers across America for outstanding customer service and milestone accomplishments in 2016. The awards were presented during the 2017 Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®) in Las Vegas, Nevada. Those awarded shooting sports businesses include:

    *Retailer of the Year—Optics Planet, Chicago IL
    *OEM Partner of the Year—Springfield Armory, Geneseo, IL
    *Sporting Goods Retailer of the Year—SCHEELS, Fargo, ND
    *Distributor of the Year—Lipsey’s, Baton Rouge, LA

    Businesses awarded Regional Dealer of the Year recognition were:
    Duncan’s Gun Shop, Bay City, MI
    River City Gun Exchange, Sacramento, CA
    Turner’s Outdoorsman, Rancho Cucamonga, CA
    Basin Sports, Vernal, UT
    Gallenson’s, Salt Lake City, UT

    “These impressive companies in the shooting sports industry play an important part in helping us serve our customers and we are proud to be affiliated with them — on both a professional and personal level,” said Donald Wright, Crimson Trace Commercial Sales Director. “On behalf of everyone at Crimson Trace, we were honored to present these plaques and our special thanks for the accomplishments and dedication to customer service that all of these businesses bring to the market.”

    Crimson Trace offers more than 260 products at 2,500+ dealers across America. The company’s products can be easily installed without requiring modification of the firearm —or special gunsmith skills. For more information on Crimson Trace products, dealers, dealer locations, and to obtain a free copy of the 2017 catalog, visit www.crimsontrace.com or call 800-442-2406.

    Crimson Trace Founder and Industry Icon Announces Retirement

    Monday, September 26th, 2016

    (Wilsonville, OR)— Nearly everyone who owns a firearm has heard of Crimson Trace®, the shooting sports industry leader in laser sight design and manufacturing. Many of those firearm owners have also heard of the man behind the iconic company and brand –Crimson Trace’s Founder Lew Danielson. After more than two decades as a leader in the company and the industry, Danielson has announced his retirement.


    “I am very proud of what Crimson Trace has become and what we have accomplished in the laser sighting industry with the many innovations we’ve introduced to the market place,” said Danielson. “I’m also proud of the team of employees who have worked hard to make our company the industry leader that it is today.”

    Danielson, a trained engineer, co-founded Crimson Trace in the backroom of an Oregon machine shop in 1994. Many news features, magazine articles and television shows have reported on Danielson’s simple 18-point business plan—handwritten on a piece of standard yellow notepad paper—for the fledgling company.

    “Lew is a one-of-a-kind guy who believed in an idea and had the tenacity and foresight to take risks and follow his dream,” stated Lane Tobiassen, President of Crimson Trace. “Everyone at Crimson Trace wishes Lew well in this new chapter of his life, and we thank him for the opportunity the company has provided the more than 120 employees who work here.” Tobiassen became Crimson Trace’s President in 2009.

    Among Danielson’s many recognitions and awards is receiving the National Rifle Association’s prestigious Golden Bullseye Pioneer Award. That award noted that Danielson was “fundamentally responsible for the invention, development, marketing and/or promotion of products that gained widespread use and which fundamentally changed some aspect of shooting sports equipment or related products for the better.” Those words referenced Danielson’s establishment of America’s premium brand of laser sighting systems for firearms—Crimson Trace.

    The company is widely recognized for bringing more than 250 laser sighting products to market, including the new LiNQ® wireless light and laser sight for modern sporting rifles. Crimson Trace is also widely recognized for supplying sighting systems to military and law enforcement units in America and around the globe.

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    The first Crimson Trace® laser sights were designed for GLOCK®* handguns. A customer would send their pistol to Oregon for machining and installation of the laser sight. Today, Crimson Trace offers more than a half dozen distinct product lines. The company offers products to consumers directly, through numerous retailers, and it works with more than a dozen firearms manufacturers to provide laser sights as pre-installed systems direct from those manufacturers.

    Danielson was inducted into the Oregon State University Engineering Hall of Fame in 2013. His name is on many of the patents held in Crimson Trace’s product portfolio.

    www.crimsontrace.com

    Smith & Wesson to Acquire Crimson Trace Corporation

    Tuesday, July 26th, 2016

    -Acquisition of Market Leader Provides Established Platform for Electro-Optics Business
    -Smith & Wesson Establishes Fourth Division
    -Closing Expected August 2016

    SPRINGFIELD, Mass., July 25, 2016 — Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC), a leading manufacturer of firearms and a provider of quality accessory products for the shooting, hunting, and rugged outdoor enthusiast, today announced that it has signed a definitive agreement to acquire Crimson Trace Corporation (Crimson Trace), the industry leader in laser sighting systems and tactical lighting for firearms, for $95.0 million, subject to certain adjustments, utilizing cash on hand.

    Crimson Trace has long been a key supplier of laser sighting systems for Smith & Wesson. For more than two decades, Crimson Trace has provided consumers, military units, and law enforcement officers around the globe with the world’s largest selection of award-winning laser sight and tactical light products. Crimson Trace offers more than 225 products and is widely recognized as the world’s leading brand of laser sights for firearms. Its award-winning innovations include the Lasergrips®, Laserguard®, and Rail Master® platforms. The company’s product line also includes the Defender Series®, Lightguard®, and its new LiNQ™ wireless activation system. Based in Wilsonville, Oregon, Crimson Trace operates from a 50,000 square foot , leased facility where it engineers and manufactures its products.

    Crimson Trace was founded 22 years ago and has organically generated a ten year compound annual revenue growth rate in excess of 10%. The company maintains a product development team that has an established track record of launching high-quality, innovative laser sighting products. As a result, its products maintain a premium position with hundreds of independent retailers as well as large sporting goods retailers, including Cabela’s, MidwayUSA, Nation’s Best Sports, and internet retailer Optics Planet, Inc.

    James Debney, Smith & Wesson President and Chief Executive Officer, said, “Crimson Trace provides us with an exceptional opportunity to acquire a thriving company that is completely aligned with our strategy to become a leader in the market for shooting, hunting, and rugged outdoor enthusiasts. As the undisputed leader in the market for laser sighting products, Crimson Trace serves as an ideal platform for our new Electro-Optics Division. Firearms purchasers frequently buy electro-optic accessories to enhance the capabilities and performance of their firearms. The growth that Crimson Trace has delivered is a testament to the high product quality and the robust product development capability that Lane Tobiassen, President and Chief Executive Officer of Crimson Trace, and his team have established. That capability, combined with Crimson Trace’s leadership position in the market for laser sights, provides a solid framework for organic and inorganic growth.”

    Lane Tobiassen, who joined Crimson Trace in 2005, will serve as President of the new Electro-Optics Division of Smith & Wesson, and will report directly to Debney. The Crimson Trace management team and workforce, as well as its base of operations, will remain in Wilsonville, Oregon after the acquisition.

    Tobiassen said, “It is a great honor to lead Crimson Trace into this exciting new chapter in our history by joining the Smith & Wesson team. Since 1994, we have designed and brought to market more than 225 products, all of which reflect the passion, dedication, and spirit of innovation of our design engineers, production workforce, customer service representatives, and marketing and sales professionals. As the new Electro-Optics Division of Smith & Wesson, we believe that our capabilities, combined with inorganic opportunities to acquire related technologies, will expand the reach of our existing market footprint. This makes us a great fit for Smith & Wesson, a legendary company with an iconic brand, world-class products, and markets that include consumer, law enforcement, and international channels. We look forward to offering consumers exceptional performance from two of the industry’s most trusted names.”

    Smith & Wesson will purchase all of the outstanding stock of Crimson Trace for $95.0 million, using existing cash balances. Crimson Trace is being acquired from Crimson Trace Holdings, LLC, which is owned by private equity firms Peninsula Capital Partners, LLC and VergePointe Capital, LLC; Lewis Danielson, the founder and Chairman of the Board of Crimson Trace; a small group of minority members; and certain members of management.

    Jeffrey D. Buchanan, Executive Vice President and Chief Financial Officer of Smith & Wesson, stated, “As a result of our strong balance sheet, we intend to complete the purchase of Crimson Trace with cash on hand and we expect the transaction to close in three to six weeks. After the closing date, we expect the acquisition to be accretive to Smith & Wesson’s earnings per share in fiscal 2017. Due to its anticipated timing, the transaction is expected to have no impact on Smith & Wesson’s operational and financial results for the fiscal 2017 first quarter ending July 31, 2016. As of the date of signing, Crimson Trace’s trailing 12 month revenue was approximately $44.0 million, of which approximately 25% was revenue from Smith & Wesson and would be excluded from our consolidated revenue. The purchase price represents an estimated multiple of approximately 5.9x the trailing 12 month adjusted EBITDAS of Crimson Trace. We look forward to providing additional details following the close of the transaction.”

    Cowen and Company, LLC is acting as exclusive financial advisor and Greenberg Traurig, LLP is acting as legal advisor to Smith & Wesson and its Board of Directors. Robert W. Baird & Co. is acting as exclusive financial advisor and K&L Gates LLP is acting as legal advisor to Crimson Trace and its owners.