Black Creek, GA – April 12, 2016 – Daniel Defense, engineer and manufacturer of the world’s finest firearms and accessories, is pleased to announce that its MK18 Factory SBR rifle will appear on the cover of the upcoming issue of Popular Mechanics. In the May 2016 “Tough Guys”-themed issue, the magazine highlights “The Future of Special Forces,” and its cover features a model decked out in gear typically used by Special Forces operators, including a conspicuously held DD MK18 rifle.
“This is a major accomplishment for us and our Team,” said Daniel Defense Chief Marketing Officer, Cindy Daniel. “Both in terms of prestige and in exposure of our rifle, and our company, to a whole new audience—one not necessarily part of the tactical or hunting communities.”
Daniel Defense leveraged its extensive media relations to get the MK18 featured on the Popular Mechanics cover in order to reach a “more mainstream” audience. While Daniel Defense rifles and products have been featured in various publications over the years, most of those publications were tactical- and/or hunting/outdoor-themed. Popular Mechanics, part of Hearst Direct Media, promotes itself as “the essential handbook for curious, active people” and operates under the tagline “How Your World Works.” Its circulation is 1.2 million, and the magazine is most popular with men between the ages of 35 and 49.
The DD MK18 rifle features the RIS II Rail System Daniel Defense currently provides to US SOCOM, and a 10.3” Cold Hammer Forged Barrel. It has an MSRP of $1749 and is available directly from Daniel Defense (www.danieldefense.com) or authorized retailers. Along with the DD MK18, several other best-selling tactical products are featured on the PM cover and within the issue, including a SureFire SOCOM Series 5.56mm suppressor, a Tactical Night Vision Company Tactical Application Pressure Switch (TNVC TAPS), and an Insight ATPIAL-C (AN/PEQ-15) Advanced Target Pointer/Illuminator Aiming Laser.
The May 2016 Popular Mechanics issue hits newsstands the week of April 11, 2016. To learn more about the magazine or to read highlighted stories, visit: www.popularmechanics.com.