Posts Tagged ‘Daniel Defense’

Daniel Defense Rifle Featured on Cover of ‘Popular Mechanics’ Special Forces Issue

Tuesday, April 12th, 2016

Black Creek, GA – April 12, 2016 – Daniel Defense, engineer and manufacturer of the world’s finest firearms and accessories, is pleased to announce that its MK18 Factory SBR rifle will appear on the cover of the upcoming issue of Popular Mechanics. In the May 2016 “Tough Guys”-themed issue, the magazine highlights “The Future of Special Forces,” and its cover features a model decked out in gear typically used by Special Forces operators, including a conspicuously held DD MK18 rifle.

“This is a major accomplishment for us and our Team,” said Daniel Defense Chief Marketing Officer, Cindy Daniel. “Both in terms of prestige and in exposure of our rifle, and our company, to a whole new audience—one not necessarily part of the tactical or hunting communities.”

Daniel Defense leveraged its extensive media relations to get the MK18 featured on the Popular Mechanics cover in order to reach a “more mainstream” audience. While Daniel Defense rifles and products have been featured in various publications over the years, most of those publications were tactical- and/or hunting/outdoor-themed. Popular Mechanics, part of Hearst Direct Media, promotes itself as “the essential handbook for curious, active people” and operates under the tagline “How Your World Works.” Its circulation is 1.2 million, and the magazine is most popular with men between the ages of 35 and 49.

The DD MK18 rifle features the RIS II Rail System Daniel Defense currently provides to US SOCOM, and a 10.3” Cold Hammer Forged Barrel. It has an MSRP of $1749 and is available directly from Daniel Defense ( or authorized retailers. Along with the DD MK18, several other best-selling tactical products are featured on the PM cover and within the issue, including a SureFire SOCOM Series 5.56mm suppressor, a Tactical Night Vision Company Tactical Application Pressure Switch (TNVC TAPS), and an Insight ATPIAL-C (AN/PEQ-15) Advanced Target Pointer/Illuminator Aiming Laser.

The May 2016 Popular Mechanics issue hits newsstands the week of April 11, 2016. To learn more about the magazine or to read highlighted stories, visit:

Daniel Defense Releases First Choice 300 AAC Blackout Ammunition

Thursday, March 24th, 2016


Black Creek, GA- March 21, 2016 – Daniel Defense, engineer and manufacturer of the world’s finest firearms and accessories, has released the first caliber of high-quality ammunition it will offer under its First Choice brand: 300 AAC Blackout. The company also has plans to expand its offerings to include the popular 5.56mm and 7.62mm calibers in the future.

The new Daniel Defense 300BLK (7.62x35mm) Subsonic Ammunition is designed for target shooting and/or home defense. It is manufactured using the highest-quality components available, including durable brass cases and precision 220-grain Lapua- Scenar-L OTM bullets, the first choice for serious target-shooting competition.

“We’re passionate about the launch of our 300BLK ammo,” said Cindy Daniel, Vice President of Marketing. “It represents a whole new era for our brand—one where we can now ensure that the ammo that goes into our firearms is as high quality as the firearms themselves.”


To ensure the highest levels of quality, each and every First Choice round stamped with a “DD” must undergo and pass a thorough inspection to ensure critical dimensions that affect accuracy are met before it leaves the Daniel Defense factory. The Daniels have a long-standing philosophy on seconds and blemished product, “If it’s not perfect, it doesn’t go to market.”

Daniel Defense 300BLK Subsonic Ammunition retails for $50.00 for a box of 30 rounds. It is currently for sale only directly from Daniel Defense online at Free shipping is included on any ammunition purchase of a case, which contains four boxes of ammo, or more.

Marine Raider Memorial March Visits Daniel Defense

Thursday, March 17th, 2016


This team of 21 Marines, spouses and supporters is really moving! They began their 770 mile memorial rucksack march in Navarre, Florida near where a helicopter crash claimed the lives of seven Marines and four Soldiers last March. Yesterday, the team made it to Ridgeland, South Carolina where they stopped to visit Daniel Defense.


While visiting the Daniel Defense plant, the marchers helped assemble a carbine which will be auctioned off to to raise funds for their cause once they reach their destination at Camp Lejeune, North Carolina.

To read more about their visit, check out

Photos courtesy of Daniel Defense.

American Elements – Marty Daniel

Friday, January 29th, 2016

American Elements takes a look at Daniel Defense founder, Marty Daniel.  He also shares the story of his family, wife Cindy, and son Connor who helped him get where he is today.  

(Click image to view link)

Oakley – Daniel Defense Collection

Sunday, January 17th, 2016


Oakley and Daniel Defense partnered up to produce the Daniel Defense line of Oakley glasses. Each style features an exclusive icon inspired by the barrels Daniel Defense manufactures, along with exclusive DD Cerakote coatings. The collection includes the following models and colorways:


Daniel Defense Gascan – Tornado finish with Black Iridium lenses


Daniel Defense Fuel Cell – Mil Spec+ Finish with Black Iridium lenses


Daniel Defense Fuel Cell – Ultrablend Finish with Black Iridium lenses


Daniel Defense Fuel Cell – Tornado Finish with Black Iridium lenses

There’s A Major Easter Egg On The Cover Of Next Week’s Daniel Defense Magalog

Thursday, December 17th, 2015

Can you identify it?

Daniel Defense Releases 7.62 Rifle Video

Friday, July 10th, 2015

Daniel Defense 7.62 Release Date Draws Near

Black Creek, GA- July 10, 2015- Daniel Defense, engineering and manufacturing the world’s finest firearms, precision rail systems and accessories, today announced that it has completed one of its final testing phases of the highly anticipated Daniel Defense 7.62 model.

This is a groundbreaking platform, engineered by using over a decade of expertise from Daniel Defense engineers and designers, that will set a new standard for those demanding the increased range and terminal ballistics the 7.62x51mm NATO cartridge offers. One of the final testing phases has been completed which included over 10,000 rounds of live fire.

“The only way to guarantee quality firearms is by doing it right the first time”, said Marty Daniel, President and CEO of Daniel Defense. “We want to exceed our customer’s expectations and this means we are putting our new 7.62 through the same vigorous testing all of our rifles go through.”

While an official release date and product name have not been released, a sneak peek of the new DD7.62 can be accessed by the following link:

Thomas Carlson Joins Daniel Defense As Director Of Marketing Communications

Wednesday, June 24th, 2015


Black Creek, GA- June 23, 2015- Daniel Defense, engineering and manufacturing the world’s finest firearms, precision rail systems and accessories, today announced that Thomas Carlson has joined Daniel Defense as the Director of Marketing Communications, reporting directly to Cindy Daniel, Executive Vice President and Vice President of Marketing. He began at Daniel Defense on June 22, 2015. He assumes responsibility for the Daniel Defense marketing communications strategy, including print media, and online media, direct mail, editorial placement, media production and public relations to support our marketing and sales objectives.

Carlson has a Bachelor of Science degree in Graphic Design from The Art Institute of California, Los Angeles in Santa Monica, CA.

He comes to Daniel Defense with significant industry experience—his skillset and prowess will enhance the outstanding marketing organization. With his expertise in directing marketing communications from concept to execution, he will contribute greatly to the mission of promoting and elevating the Daniel Defense Brand throughout the world.

Daniel says, “His passion and experience in the firearms industry gives Thomas an advantage in communicating with Daniel Defense’s core customers and media partners.”

“I am excited to be a part of the Daniel Defense brand and looking forward to help further the development of an already leading firearm company”, said Thomas.

He can be reached at 1-866-544-GUNS (4867) ext. 3232 or

Congrats Thomas!