TYR Tactical

Posts Tagged ‘Direct Action’

DIRECT ACTION Announces European Commercial Release

Wednesday, March 23rd, 2016

DIRECT ACTION® announces the long-awaited European commercial release of the DIRECT ACTION® advanced tactical gear product portfolio.

    
Launched during the IWA 2016 trade fair, the DIRECT ACTION® on-line store gives end-users the opportunity to purchase – directly from the manufacturer – the same advanced, Made-in-Poland, tactical nylon gear that is already in operational use with Polish and other special operations forces.

  
At the current time, production and stocking are ongoing and DIRECT ACTION® expects to have all products available on the webstore within the next 3-4 weeks. If you don’t see the item you need listed as in-stock, check back again later – as products are being added constantly. You can also learn all about the products by downloading a PDF copy of the DIRECT ACTION® 2016 catalog, or by requesting a hard-copy of the catalog.

DIRECT ACTION® plans to offer both a Made-in-Poland and a Made-in-the-USA product option for the American market – and the release of their full line of gear through Direct Action USA is expected to GO LOUD after SOFIC in May. DIRECT ACTION® will be exhibiting at SOFIC in Tampa and the crew looks forward to meeting interested end-users and purchasers there as well.

In the meantime, check their website for further product info:

www.directactiongear.com

SHOT Show – PWS / Direct Action

Friday, January 22nd, 2016

PWS is hosting Poland’s own Direct Action in their booth #7203.  They’ve had some bags out for awhile but last year they started completely revamping their line.  I got a chance to check their new stuff out at a private viewing during MiliPol and I was blown away with their attention to detail and innovative design.

  
This is their first public showing anywhere.  If you are at SHOT Show you need to check it out.  

Direct Action USA – Veterans Day Sale

Tuesday, November 10th, 2015

VETERANSDAY_2015

Running from today through Midnight (EST) on Thursday the 12th, get 20% off your order at us.DirectActionGear.com.

Direct Action Gear USA – Independence Day Sale

Friday, July 3rd, 2015

July4v2v2small

Direct Action Gear USA is running a sale in honor of Independence Day. Use coupon code FREEDOM4YOU to receive 20% off your order. Sale runs July 4-6.

us.directactiongear.com

Direct Action USA Is Now Direct Action North America

Thursday, June 4th, 2015

DA

Direct Action USA will now be known as Direct Action North America, following a expansion of their service into Canada. Customers in both Canada and the United States can now order direct from the Direct Action website, which features an ever expanding line of DA products, in colors and camos including: PenCott GreenZone, Shadow Grey, and MultiCam (Dust Backpack only).

In addition to expanding their market availability, Direct Action now offers shipping with both USPS and FedEx, has added a guest shopping option to the online store which removes the requirement for a registered account, and is now accepting PayPal as a method of payment.

In celebration of their expansion, Direct Action is currently offering readers a free shipping discount code, which can be applied to any valid US orders of $50 or more. Use coupon code NEWS50VOL1 to apply the discount.

us.directactiongear.com

Hat Tip: Strike-Hold!

Direct Action 2015 Catalog

Sunday, March 8th, 2015

Click to view .pdf
DA Catalog

Check out the Direction Action 2015 Catalog by clicking the image above.

directactiongear.com

Direct Action USA Is Now Live

Friday, January 30th, 2015

Direct-Action-logo

Today, Direct Action launched their North American commerce website. To celebrate the new site, Direct Action is offering free shipping on orders of at least $100 to the 48 contiguous U.S. states. Note that this offer extends only to a maximum of 5 products per order. Although they’re currently only selling to customers within the US, they plan on offering their products to the Canadian and Mexican markets later this year.

Direct Action Gear

As a reminder, Direct Action, a line which debuted at IWA 2014 in Nürnberg, Germany, is Helikon-Tex’s independent clothing and gear brand. It consists of a head-to-toe system of head gear, garments, load carrying equipment, gloves, and boots, all of which is available in a range of solid colors and camouflage patterns, including Hyde Definition’s PenCott patterns.

DA1-small-1024x684

us.directactiongear.com

www.youtube.com/user/DirectActionGear1

www.twitter.com/DirectActionDA

www.facebook.com/DirectActionGear

Direct Action Goes Live

Tuesday, September 30th, 2014

Direct Action logo

Direct Action, a line which debuted at IWA 2014 in Nürnberg, Germany, is Helikon-Tex’s new independent brand. It consists of a head-to-toe system of head gear, garments, load carrying equipment, gloves, and boots, all of which is available in a range of solid colors and camouflage patterns, including Hyde Definition’s PenCott patterns.

Direct Action gear fielded with Polish SOF operators - still from promo video

Direct Action was formed with the backing of 30 years of industry experience from Helikon-Tex. Professional team of designers, prototype makers, and production specialists have all worked on making the products that make up the Direct Action line. All gear in the Direct Action line has been fielded by Special Operations units for end-user trials and evaluations, after initial in-house testing. This input has allowed DA to quickly incorporate suggested improvements to their clothing and gear.

Direct Action wallpaper

The result is a streamlined, flexible system which interfaces with all components: weapons, load bearing equipment, backpacks, jackets, duty uniforms, and camouflage pattern, creating an effective whole, based on the firsthand, real world experience of Special Operations units.

Helikon-Tex plans to begin US production of the Direct Action line starting in October.

For more information, visit:

www.directactiongear.com

www.youtube.com/user/DirectActionGear1

www.twitter.com/DirectActionDA

www.facebook.com/DirectActionGear