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SOFIC 2010 – It’s a Wrap

Friday, June 18th, 2010

Brought to you by Extreme Outfitters

The mood was lighthearted and foot traffic was brisk on third and last day of the Special Operations Forces Industry Conference Thursday.

More than 300 vendors worked under the banner “Accelerating the Force” and welcomed long lines of anxious patrons who sought refuge from the heat in the air-conditioned Tampa Convention Center.

Richard “Dick” A Cheniae of Bates boots from Virginia Beach, Virginia, said he was disappointed in the overall low turnout.

Bernadette Sumner of Wide Open Industries of Exton, Pennsylvania, said that although the number of patrons was limited, those who did show up were interested in their blast mitigating vehicle seats.

“We had lots of vendors,” Sumner said. “It was good for networking.”

Larry Connolly of Moorefield Training Center from Moorefield, West Virginia had his own challenges promoting a new business that offers firearms training, combat driving and special tactics.

“We’re a new company, so we hope to get our name out there,” Connolly said. “We’re making good contacts and meeting with some clients face-to-face as opposed to email or on the phone. We’re such a comprehensive company that we can support everything they need to do.”

Moorefield’s strengths include a positive location – only two hours drive away from Washington, D.C. – and the fact that they conduct all their training on a single piece of property.”

“The biggest challenge is trying to explain who we are and what do,” Connolly said. “The turnout was good, (especially) seeing all the different vendors.”

Connolly, like many others, used the opportunity to network with others in the industry to establish collaborative efforts between those who provide goods and services, until they can return next year.

BY ERIC STEINKOPFF
EXTREME OUTFITTERS STAFF

SOFIC Day 2

Thursday, June 17th, 2010

Brought to you Extreme Outfitters

The second day of the Special Operations Forces Industry Conference Wednesday saw a surge of patrons at the 10 a.m. opening and again just after lunch.

More than 300 vendors worked under the banner “Accelerating the Force” and welcomed long lines of anxious patrons who sought refuge from the heat in the air-conditioned Tampa Convention Center.

Montgomery Marketing Incorporated of Montgomery, Alabama, teamed up with product associates from Extreme Outfitters of Jacksonville, North Carolina, to highlight Granite Tactical Gear’s line of packs, pouches and sleep shelters.

Hundreds of special operators from the military, law enforcement and contracting community also had a chance to view the Recon series of sleeping bags, Walkstools and pouches and NATO tourniquets and pouches – just to name a few products from Extreme’s over 250 vendors. For more information visit www.tacticaledge.com.

Patron Michelle Kalphat of Army Research Laboratories in Orlando, Florida tested a 60-pound stuffed version of the Granite Tactical Gear Chief Patrol pack and was thankful for her work outs prior to the show.

“That time in the gym paid off,” said Kalphat, who was wearing a dress and tactical high heel shoes.

Elsewhere a team from Princeton Tec lighting from Trenton, New Jersey, was thankful for the increased traffic they experienced on day two of the event, where associate Ryan Ditta saw unique opportunities to network and promote his products.

“We hope to show the customer – the end user – the capabilities that Princeton Tech has,” Ditta said.

Princeton Tec associate David Cozzone said they thought the event went very well.

“We’ve met some very good end users and decision makers,” Cozzone said. “There could be a few more, but we have another day.”

Both Ditta and Cozzone expressed a desire to focus more on the quality of their contacts rather than just the quantity of people they might meet in a large crowd.

“It was definitely busier today more people who trust our brand,” Ditta said. “There were more people (Wednesday than Tuesday) to give us valuable feedback.”

There really weren’t any surprises for the Princeton Tec team, because they have been to literally hundreds of trade shows before.

Still, they still have tasks to perform with goals to achieve.

“The biggest challenge we found is trying to stand out like a little fish in a big sea,” Ditta said. “We have technologically-advanced products that are consistently engineered for this market and we want to find our niche and stand out as a leader.”

“We’re very passionate about the military and anxious to get our products in their hands because we know their lives may depend on it,” Cozzone said.

The networking opportunities between manufacturing, marketing and product developers will likely lead to future collaborations that should have a positive impact on the Special Operations community.

At one such networking event during an after-product-show party gathering Wednesday night, in a popular game of skill, Team Extreme handily beat teams from Princeton Tec and Outdoor Marketing Alliance of Birmington, Alabama, three times in a row for friendly bragging rights – at least for the evening.

The conference exhibit hall is scheduled to be open one final day from 9 a.m. to 2:30 p.m. Thursday.

Eric Steinkopff
Extreme Outfitters Staff

SOFIC 2010 – Accelerating the Force

Wednesday, June 16th, 2010

We are fortunate to have this report from Eric Steinkopff of Extreme Outfitters on the opening day of the Special Operations Forces Industry Conference.

More than 300 vendors were on hand for the first day of the Special Operations Forces Industry Conference that began Tuesday with the theme “Accelerating the Force.”

Long lines of anxious patrons queued up in the Tampa Convention Center’s air conditioned climate-controlled environment, as sweltering upper 90 degree weather drenched passersby with stifling humidity and near record highs.

The opening day of the three-day event revealed vendors of traditional outdoor and tactical gear, from packs and sleeping bags to high-end state-of-the-art information technology developers, with multiple integrated sensors and communications packages.

Exact numbers of visitors were difficult to predict, but the flow of patrons was steady as merchants demonstrated their wares to the curious with time to share.

The networking opportunities between manufacturing, marketing and product developers will likely lead to future collaborations that should have a positive impact on the Special Operations community as a whole and, more specifically, the separate teams and individual operators who put their lives on the line in defense of the country and our way of life.

The conference exhibit hall is scheduled to be open 10 a.m. to 3:30 p.m. Wednesday and 9 a.m. to 2:30 p.m. Thursday.

365 Days in Five Fingers

Sunday, May 30th, 2010

Five Fingers fever has caught on and they have become wildly popular with the Cross Fit crowd as well as military so when Eric Steinkopff, Director of Government Sales for Extreme Outfitters told me what was going on there I asked him to get something to me. What’s happening is that Extreme employee Erin Totterton is wearing her Vibram Five Finger footwear for 365 days straight. Eric, who wrote this report is a retired Marine and spent a couple of years as a journalist covering the military beat in Jacksonville, North Carolina prior to assuming his current position with Extreme.

Extreme Outfitters employee Erin Tetterton is making waves and raising a few eyebrows by wearing her Vibram Five-Finger footwear for a complete year.
She began April 17, 2010, and recently passed day 30 of her 365 trek.
“I’m wearing my toe-shoes for 365 days – because I can,” said Tetterton, whose husband Todd is a Marine stationed at the Stone Bay complex of Camp Lejeune and supports her endeavor as she posts near-daily blogs on her website www.wherethetoesgo.com with pictures taken from her iPhone as part of a college art photography project.

But Erin is no stranger to the unique looking shoes with fingers, because she has had them in her wardrobe for more than two years already.
“I originally bought them because they look cool and wore them for about two and a half years, just for fun,” Tetterton said. “I really like them and wear them because they’re different. People got to know me as the girl with those funny shoes.”
She wore them during water sports, boating, swimming, sand volleyball and rock climbing.
“I (even) wore them to our wedding,” Tetterton said. “Todd didn’t know until after the ceremony. The dress covered them up, but it made for some really great pictures later.”
This year Tetterton found out that people were running in the Five-Fingers and became interested in the ergonomic benefits of near-barefoot running.
“One of the things was Harvard’s study on collision forces – (that highlights) the difference between forefoot striking and heel striking,” said Tetterton, who added that a forefoot striker is less prone to injury. “The Vibram Five-Fingers encourage you to be a fore-foot striker.”
There are also testimonials by individual long distance runners who were claiming to be running injury-free or with a lower incidence of injuries, so she completed the 5th Annual Run for the Warriors, a five-kilometer run in Jacksonville May 15.
“It’s improved my run time by 20 percent,” Tetterton said.
But it wasn’t always that way.
“I started with the Classics and wore them for the first two years,” Tetterton said. “I think they’re the most ‘barefoot’ feeling of all they shoes, but they can come off in the water. Flows are great for water sports, especially in slightly cooler water and I’m looking forward to trying them under my fins for SCUBA diving this summer.”
“My Sprints are by ‘go-to-shoe – everything from gardening to running, and they stay on in the water,” Tetterton said. “KSOs are comparable my Sprints, but they feel a little more structured and a little more ‘shoe-like.’”

But wearing the interesting-looking footwear has not come without its challenges – such as conveying her message to others who don’t entirely understand.
“Explaining it to people (has been difficult), such as my aunt who loves shoe-shopping – why I’ve limited myself to one style of shoe for a whole year,” Tetterton said. “The only two times I won’t be able to wear them is with roller blades or bicycling cleats.”
All the focus on the Five-Finger footwear has brought about some unintended benefits.
“I donated a bunch of my shoes to charity this year,” Tetterton said. “Since I’m wearing (Five-Fingers), I don’t need them. I’m more interested in what other people around the world are wearing or not wearing.”
Although the summer weather is really just beginning to get hot in eastern North Carolina, late this fall it will be cold enough to warrant wearing one size larger Five-Fingers and special toe socks inside.
“I’m not looking forward to winter,” said Tetterton with a laugh.

To purchase these ergonomic “toe-shoes” known as Vibram Five-Fingers, visit Extreme Outfitters for a 10 percent VIP discount at 102 Western Boulevard, Jacksonville, NC 28546, call the store at 910-355-2118 or visit their website at www.tacticaledge.com.

The Garmont TXT, at Last!

Thursday, December 10th, 2009

Over a year ago we gave you a sneak peek of the Garmont Tactical Cross Trainer (TXT). Since then, it has hit the market.

Garmont North America, Garmont Italy, Bridgedale NA, Bridgedale UK, and Icebug Sweden worked with a veritable who’s who list to research, development, testing and trials of TXT. They solicited input from members of the US Army, US Navy, US Marine Corps, US Air Force, US Coast Guard, DOD, DHS, Law Enforcement agencies, Bike Patrol, Fire Rescue, and EMS. Additionally, they worked with Marathon runners, Adventure Racers, Long Range Hikers, and Fitness Trainers who were just as critical in the development of TXT.

Garmont TXT with Bridgedale Socks

TXT is a Tactical Cross Training ALL Environment Road/Trail/Gym shoe featuring their Superior Shock Attenuating feature. Additionally, the TXT incorporates a pocket so you can take your ID card, credit card, money, or spare key running or training with you. Garmont and Icebug, utilized their extensive Hiking/Running/Backpacking and Trail/Ice Running technology coupled with their innovative manufacturing techniques in the development of this shoe. For example, there is an optional Icebug carbide sole attachment for training on ice or any other arduous terrain scenarios.

Garmont TXT is an 80/20 Road/Off-Road tactical cross trainer with an all terrain sole and protective midsole plate. This shoe was designed for short to medium distance road/path/trail (1-15) miles. TXT is equipped with a Dual Durometer Midsole, heel shock pad, anit-pronating heel cup stabilizer, antimicrobial insole as well as the Patented Squish shock absorbing material strategically placed in the heel for added shock attenuation. TXT’s supportive and anatomical upper provides great visibility at night utilizing a special reflective upper material strategically placed.

• UPPER -PU + PU Nubuk + Mesh
• LINING -Moisture Control Mesh
• MIDSOLE -Medium Profile Light EVA with TPU Stabilizer
• WEIGHT -385 grams (1/2 pair size 9 US)

Extreme Outfitters, Garmont NA, and Bridgedale have put together a special PACKAGE/PROMO deal introduce the Garmont TXT. In addition to a pair of TXT shoes, you will receive a pair of Bridgedale Speed Demon socks FREE. This package is limited to while supplies last, so don’t miss out.

In stock and shipping through Extreme Outfitters www.TacticalEdge.com.

Extreme Outfitters Open House

Thursday, November 12th, 2009

Extreme Outfitters is holding an Open house at their new store in Jacksonville, North Carolina on Saturday 14 November, 2009. Also, in conjunction with EOTAC they are giving away a Bushmaster Patrolman Carbine to celebrate Veteran’s Day. So, if you are in the area, stop in and try on some EOTAC clothing and enter for your chance to win.

Extreme - EOTAC Giveaway

(Click Image for Larger Version)
Certain Restrictions Apply

EOTAC & Extreme Outfitters Establish Jacksonville, NC Showroom

Tuesday, November 3rd, 2009

EOTAC, manufacturers of tactical and discrete wear have teamed up with Extreme Outfitters to establish a showroom in Jacksonville, NC at the Extreme Outfitters store.

Extreme Outfitters

“After the success with our flagship showroom in NYC, we sought out a store that would be a great follow up. Extreme Outfitters is that store. Located near Camp Lejeune, Extreme Outfitters serves the military, law enforcement, and civilian communities offering both tactical and outdoor equipment,” said Fernando Coelho, President of EOTAC.

“The EOTAC lightweight tactical pant is undoubtedly the most comfortable, durable well thought out tactical pant I have ever worn! You can keep buying more of the same or you can choose EOTAC and get in the game!,” said a very enthusiastic Steve Siderias, President/CEO of Extreme Outfitters.

Here at Soldier Systems, we think this is a great team up and can’t wait to see where this leads.

For more information about EOTAC’s line, contact Extreme Outfitters at (910) 355-2118 or visit them online at www.extremeoutfitters.us.

Extreme Outfitters Opens New Store

Monday, September 7th, 2009

Extreme Outfitters

Extreme Outfitters would like to announce the grand opening of its NEW 20,000 square foot outdoor/Camping/Hiking/Rock climbing/Health/Nutrition/Lifestyle show room! (whew) Their new showroom located at 100-A Western Blvd in Jacksonville will officially open on 9/11/2009 in sincere appreciate and dedication to our Armed Forces and DOD/Contractors who have given so much since the fatal attacks on the United States.

Extreme Outfitters new outdoor showroom will feature products such as Vibram 5 fingers sandals, Granite Gear, Primus, Go Pro, Big Agnes tents, Garmont hiking shoes, Bridgedale socks, Alpine Aire foods, Fyxx caffeine infused water, Feelmax footwear, High Gear and Suunto multi-function watches, Dick Kramer prints, EOTAC clothing, Spartan Blades, Marmot clothing, Thule car systems, Garmin hand held and vehicle GPS systems. And that is just to name a few of the brands Extreme Outfitters offers.

To celebrate their grand opening, Extreme Outfitters will raffle off 911 items ranging in value from $15 – 1,000! The plan also includes a give away of between $50,000-$75,000 worth of tactical and outdoor equipment during the 911 weekend. Extreme Outfitters will also feature specials inside and outside of their facility so be sure to attend if possible. With the addition of their new facility, Extreme Outfitters now commands nearly 75,000 sq ft of showroom and warehouse space that is open 7 days a week to better serve their customers. They offer FREE FPO/APO and UPS ground shipping on ALL orders over 99 and Extreme Outfitters is 100% Veteran owned/operated.

For more information or for ordering information, contact the General Marion Plocica (Marine Wife 22 Years) at 910-355-2118 or you can contact them at sales. Of course you can order 24/7 from their world class website www.TacticalEdge.com. Extreme Outfitters would like to thank all of their vendors who have supported this event and for those who have supported Extreme Outfitters over the years. For those ordering online, please use VIP10 in the promotional box at checkout to get an additional discount.

Extreme Outfitters Crew at the Citadel

A portion of ALL Extreme Outfitters proceeds goes to Anysoldier.com, Wounded Warrior, Hope for the Warrior and many other projects and sponsored athletes (many of whom are active duty)!