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Posts Tagged ‘Sierra Designs’

Sierra Designs – California Collection

Saturday, August 11th, 2018

At Outdoor Retailer we found out that Sierra Designs is launching a new clothing collection which is not only Made in the USA, but in California, where the brand is located. There are several factories there specializing in clothing and bag production. It’s great to see more and more products being made here.

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The line will include everthbg seen here as well as other items. There are both men’s and women’s styles along with packs and bags.

Releasing later this month.

sierradesigns.com/california-collection

Sierra Designs Introduces Flex Capacitor 40-60 Liter Expandable Backpack

Tuesday, August 2nd, 2016

The Sierra Designs Flex Capacitor 40-60 backpack features a unique gusset system that allows the circumference to quickly expand from 40 to 60 liters with the adjustment of a few straps, providing a more stable and comfortable load carry. This multi-day pack features a unique “Y-FLEX” suspension that’s designed to be as lightweight as possible, allowing redundant materials to be removed without sacrificing comfort or stability. The pre-bent vertical stay transfers the pack weight into the waist belt, while providing space from the back for maximum ventilation. Other features include EVA foam padding, stretch mesh side pockets and a removable hydration sleeve. The Flex Capacitor will be available in 2 torso sizes: small/medium (17”- 19″) and medium/large (19”-21″). MSRP: $199.95

The Flex Capacitor is part of Sierra Designs’ limited edition collection developed with National Geographic and Outside magazines’ “Adventurer of the Year,” Andrew Skurka. At just 35 years old, Skurka has hiked more than 30,000 miles – the equivalent of traveling around the world one and a half times. These products represent years of collaboration and fine-tuning between Sierra Designs and Skurka, utilizing his extensive backcountry knowledge to create innovative new designs.

Check it out at booth #24016.

OR Summer Market – Sierra Designs

Wednesday, August 13th, 2014

Last year Sierra Designs introduced the Pack Trench, which a long rain coat that offers a from the bottom zip flap that allows you to wear a pack waist belt and lay the front flap of the coat over the belt. It’s a great design and I’ve been wearing one when I need a longer trench-style coat for about 6 months.

At Summer Market, Sierra Designs introduced the next generation in lightweight rainwear.

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It consists of a cagoule-style top with the same waist belt flap of the trench and a set of rain chaps. When paired with a longer jacket like this cagoule, chaps are a great idea. They eliminate the crotch area that rips and causes heat buildup. Made from 40D coated fabric, these are a great lightweight alternative to many rain suits.

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Coming Spring 2015 from www.sierradesigns.com

OR Summer Market – Sierra Designs

Wednesday, August 6th, 2014

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The Backcountry Bed Duo from Sierra Designs is based on their Backcountry Bed introduced last Summer OR. Essentially, it incorporates a comforter bib into the sleeping bag in a 30 Deg Down or New for 2015, Synthetic model to bring the price down. It incorporates a foot vent and accommodates side, stomach and back sleepers. The new Duo model let’s you bring a friend.

www.SierraDesigns.com

Outdoor Retailer – Sierra Designs

Friday, August 2nd, 2013

Sierra Designs has introduced three new bags that integrate the DryDown we wrote about last year. None of the three are traditional sleeping bag designs. Everything they’ve done is better and different.

The Backcountry Quilt is a large, generously cut blanket that features a foot box and is worn like a Sniuggie. Offered in 15 Deg models.

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The Backcountry Bed features NO zippers. It features a large oval shaped opening with a quilt to cover the opening. Offered in 15 and 30 Deg models.

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The Mobile Mummy offers a hood and arm holes. Additionally the skirt can be pulled up so you can walk around. Offered in 15 and 30 Deg models.

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www.SierraDesigns.com

OR – Sierra Designs

Saturday, August 4th, 2012

It’s common knowledge that down is a great insulator but that it loses it’s insulative properties when wet. About 18 months ago Sierra Designs began investigating technologies that would help down to continue to perform even in wet conditions.

Ultimately, after rigorous testing, they chose a treatment called DriDown. But, before that could happen, one of the challenges that Sierra Designs had to surmount was the development of testing protocols to ensure consistent performance measures regardless of down treatment. They’ve offered them up to industry and are open to investigating other methods as well.

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This example is of a shake test. At this point the samples have had 349 shakes. The example on the left is DriDown, the middle a competitor and the right untreated down. By the way, DriDown shakes out wet at 3725 shakes on average.

DriDown is a polymeric treatment. This means that it will take longer (10x) before you need to take shelter before your down becomes unviable. It will also dry 33% faster than untreated down. This could very well translate to insensible perspiration as well.

It looks to be a very promising technology and I look forward to hearing about how it performs in the field.

www.sierradesigns.com

TacJobs – Kelty Military/LE Sales

Thursday, June 7th, 2012

American Recreation Products is seeking candidates for a Sales Division Manager of AmericanRec Government.

American Recreation Products is owned by Sun Capital Partners, Inc and consists of Kelty, Sierra Designs, Royal Robbins, Slumberjack, Wenzel, Rokk, Insta-Bed, Mountain Trails, Ultimate Direction and ISIS. However, as we understand it, the position will be primarily with Kelty.

They are seeking deep experience within the Military/Swat Tactical/ Law Enforcement/ Homeland security marketplace. Minimum of 5 years brand management / sales leadership in the government market. Intimate involvement and familiarity with target market. Proficient in P&L creation and review. Understanding of Military/Swat Tactical/ Law Enforcement/ Homeland Security, familiarity with cost/feature tradeoffs; familiarity with technical materials and specific vendors. Must be able to direct, nurture and develop a highly motivated team of internal and external resources. Must be able to foster and maintain a healthy team dynamic and spirit within a fast paced, problem solving based, collaborative work environment. Must clearly exhibit through example a professional and detail oriented leadership style. Effective and proficient public speaking, writing and presentation skills. Ability to understand and financial analysis, market research, technical product development, relationship building.

Develop and Manage the AmericanRec Government direction
Final P&L for Government business Plan.
Create dramatic topline growth in three-year timeframe.
Collaborate with supporting AmericanRec functional areas.
Must be able to comprehend, thrive within and protect a core brand ethos and market position as it relates to the product development process and marketing function.
In Partnership with the VP, Product Development, identify opportunity for product development for the brand
Initiate strategic objectives that support the Division and Company’s mission and seasonal goals.
Manage long term projects; be able to conceptualize product for at least a two year timeline.
Maintain seasonal metrics regarding the on-time development of product.
Develop a process/timeline strategy and gain internal consensus among multiple disciplines to achieve successful margins.
Manage product creation timelines and deliverables to meet strategic and financial corporate goals.
Maintain a network within the industry in order to stay current on design issues and trends that impact the product process and influence the product development process.
Manage approvals such as: proto, sample, counter-sample and pre-production to ensure the Division’s quality standards as well as the timeliness of deliveries are met.
Partner in developing new technologies which will ultimately create innovative product.

Market Analysis/Brand Communications In Partnership with the Director, Marketing, this position will be responsible for:
Articulating the marketing communication collateral requirements.
As the key leader, the Manager will contribute to the evaluation and recommend opportunities for new products and entry into categories through a keen understanding of competitive dynamics, government trends and needs.
Continually work to understand the division’s base and future customer and predict trends/changes in their behavior.
Manage Trade Show participation
Participate and drive promotional activities, PR and events
Maintain market association memberships

Sales
Manage the overall sales function of the government business.
Grow the revenue base effectively and be the key representative with key accounts.

Sourcing
Effectively partner with the internal resources of the ARP sourcing function
Be the Government Business Champion with the sourcing team at ARP.

For more information visit careers.outdoorindustry.org

Armor Holdings Take 2?

Tuesday, December 27th, 2011

Ok, it’s not the same thing but we do see Sun Capital Partners gobbling up armor companies. In addition to Protective Products Enterprises and Paraclete that we recently wrote about, they have also purchased Point Blank Solutions Inc (in October) which consists of Point Blank Body Armor and PACA Body Armor. That puts several armor companies under one “roof” and when you add in the other companies under the Sun Capital Partners umbrella that operate on the fringes of the tactical industry; Kelty, Sierra Designs, Slumberjack, Ultimate Direction and Royal Robbins, you begin to see the possibility of some synergy. Let’s see if they do as well.