Tactical Tailor

Posts Tagged ‘VertX’

Vertx Releases Innovative New Softshell Jacket: The Downrange Softshell featuring VaporCore, powered by 37.5 Technology

Sunday, January 15th, 2017

Vertx®, a premier tactical and outdoor brand of apparel and gear, is pleased to announce the release of the Downrange Softshell Jacket. The jacket is truly unique to the industry based on its combination of features, construction and materials which make it ideal for the prepared professional. With its unique fabric construction and technology, the Downrange Softshell can be an asset in a variety of operational and training environments.


The Downrange Softshell is comprised of two components- a shell and a lining. The shell is 86% Polyester and 14% Spandex which serves as a barrier to the elements and allows freedom of movement. The lining is comprised of 66% Polyester and 34% 37.5® Polyester. This lining construction keeps the wearer warm and comfortable.

Specifically, the 37.5® Polyester, while breathable, absorbs the wearers infrared heat and stores it within the fabric. This helps maintain the wearer’s optimal core body temperature of 37.5°C allowing them to perform better, longer. The jacket will be offered in four colors: Burnt Ash, Slate Gray, Bering Blue and Shadow Gray.

“The Downrange Softshell is truly a unique product that we are excited to introduce to the market,” says Darrell Morrow, Vice President of Vertx. “At Vertx we have always been dedicated to creating apparel products built with and for the prepared professional- this jacket is a result of hours of talking with end users and a number of product development iterations. We feel that what we ended up with is an essential addition for anyone actively in a training environment or operational.”

In addition to the industry’s best fabrics, the jacket features a robust set of functional features. There are a total of 8 pockets built into the jacket: 2 zippered bicep pockets, 2 zippered front hand pockets, 2 external zippered chest pockets, 1 external left chest vertical zippered pocket and 1 internal left chest zippered pocket. Additionally, it features VELCRO cuff tabs, draw-cords within the front hand pockets, gusseted sides and is water repellant. The Downrange Softshell Jacket will have an MSRP of $179.95.

www.vertx.com

Vertx Announces Expansion to North American Sales Force

Friday, January 13th, 2017

Cincinnati, Ohio, January 10, 2017
Vertx®, a premier tactical and outdoor brand of apparel and gear, is proud to announce the expansion to their North American sales force with the addition of Joe A. Yorio and Justin Raney. The additions are a result of positive business growth for the brand and market demand for the unique line of Vertx apparel, uniforms and concealed carry bags and packs.

Joe A. Yorio assumes the role of Northeast Sales Representative for Vertx. In his role he will be responsible for growing the Vertx business in the Northeast Territory and serve as a personal liaison for dealers within that region. He will be both the product expert and the key contact for assigned dealers.

“Joe brings a wealth of industry knowledge and determination to our team,” says Darrel Morrow, Vice President of Vertx, “We know he will truly help the brand grow in his region and be a great asset to the dealers he works with. We’re excited to have him on board.”

Justin Raney assumes the role of Southeast Sales Representative for Vertx. In his role he will be responsible with growing the business in the Southeast Territory and be the key contact for dealers in the region. He will serve as the product expert in the region and coordinate all support for Vertx dealers in the Southeast.
“A deep understanding of Vertx products and a consistent sales record is what Justin brings to the team,” says Darrell Morrow, Vice President of Vertx, “Having worked with Justin as a brand representative previously, I am confident he will be an asset to the Vertx brand.”

www.vertx.com

Vertx Announces Expansion to the RECON Line of Uniforms

Wednesday, January 11th, 2017

Vertx®, a premier tactical and outdoor brand of apparel and gear, is pleased to announce the release of new solid colors to the RECON line of uniforms. The RECON line consists of 3 elements- the RECON Garrison Shirt, the RECON Combat Shirt and the RECON Pants. The full line was initially launched in MultiCam®, however, it will now include solid colors- OD Green, Navy and Black. Specifically, the RECON Garrison Shirt will now be available in Black, Navy and OD Green. The RECON Combat Shirt will be available in Black, Smoke Grey, Navy, OD Green, and Desert Tan. The RECON Pants will be available in Black, Navy and OD Green.

“We’ve seen great success and reception in the market with our RECON uniform in MultiCam® in regards to its functionality and price point,” says Darrell Morrow, Vice President of Vertx. “With that said, a number of agencies and units expressed their desire to have the uniform offered in their standard colors. This provided the necessary catalyst to investigate which colors were most requested and from that research we ended up with the mix that we are now launching. We feel that the uniform fulfills a need in most agencies and units to have a robust, functional uniform at a feasible price.”

Sought after by America’s Top Federal Elite, the Vertx RECON Uniform in solid colors offers the ultimate in storage and mobility in a 65/35 PolyCotton Ripstop construction. The RECON uniform offers more storage ability, with higher quality construction, at an affordable price versus other leading competitors. In addition, with the exclusive benefit of 37.5TM Active Particle Technology in the RECON Combat Shirt, this is the only uniform available on the market today to help you conserve energy and sweat less, while staying 5X drier than other performance fabrics.

The RECON Garrison Shirt offers maximum storage ability in a traditional-style field shirt. Paired with the RECON pants, the RECON Garrison Shirt is 65/35 PolyCotton Ripstop for reinforced durability, with and without additional gear. The Garrison Shirt offers multiple pocket configurations for carrying and easily accessing needed essentials. The Garrison Shirt has an MSRP of $169.95.

With Over 12 pockets, the RECON Pants offer maximum storage ability for units who need to balance loading and packing with the ability to remain mobile and functional. Its 65/35 PolyCotton Ripstop design provides reinforced durability for even the toughest missions. The RECON Pants have an MSRP of $169.95.

The RECON Combat Shirt provides high-performance design features and durability in the field. Double-reinforced elbows and ripstop weave fabric hold up to crawling, shooting and climbing while unique camouflage designs blend into multiple environments. The RECON Combat Shirt has an MSRP of $124.95.

To find a Vertx dealer near you please visit: www.vertx.com/StoreInfo/StoreLocator

Warrior East – Vertx Professional Rifle Garment Bag

Friday, July 15th, 2016

This mild mannered Garment Bag is designed to carry a carbine (up to 28″ oa length) nestled inside its weapons compartment.

Naturally, it also works as an actual garment bag.

1 | Accommodates rifles up to 28” overall length
2 | Padded front panel to prevent printing of weapon
3 | Laser cut MOLLE compatible VELCRO®-lined quick deployment platform
4 | EDC pull for rapid access to weapon
5 | Front Inverted pleat pocket with two mesh admin pockets in the interior
6 | Coated braided stainless steel cable for securing bag to fixed position and prevent smash and grab theft (lock not included)
7 | Shoulder pad with gripper to secure bag in place and prevent sliding
8 | Full grain leather wrapped aluminum carry handle
9 | VELCRO®-lined back pocket for use with Tactigami accessories
10 | Pass through back panel for securing to luggage trolley handle
11 | Compression straps with aluminum g-hooks on both sides
12 | Fully functional garment bag on the interior
13 | Detachable chain and hook hanging accessory
14 | Tri glide zipper opening, YKK™ Zippers throughout
15 | Dual mesh front facing storage pockets for footwear, toiletrees, etc.
16 | Dual VECRO®-lined panels for use with Tactigami accessories
17 | Center interior strap to synch and secure hanging clothing
18 | Dual butt stock pouches for vertical rifle storage when hanging
19 | Insert compatible for optional added protection
20 | Ambidextrous design for left or right handed draw
21 | Fabric construction: 1680 Denier Ballistic Nylon

Available by end of July from, www.vertx.com.

New Colors Coming From Vertx

Thursday, July 7th, 2016

I’m really digging these new colors for the EDC collection from Vertx.

Vertx Announces Victory First as a Preferred Training Provider

Wednesday, May 18th, 2016

Cincinnati, Ohio, May 18, 2016 – Vertx®, a premier tactical and outdoor brand of apparel and gear, announced today its expanded partnership with Victory First, a leader in law enforcement, firearms training and consulting. The partnership will focus on utilization of Victory First’s expertise in tactics and training, while incorporating the Vertx line of concealed carry bags and packs for real world use. Additionally, Victory First will conduct training classes for Vertx, which will include relevant tactical applications.

“We’re excited to expand our business relationship with Matt Jacques and Victory First as a preferred training provider for Vertx’s EDC line of bags and packs,” says Darrell Morrow, Vice President of Vertx. “Matt brings a wealth of professional and industry knowledge that is essential for today’s prepared professional. His leadership through Victory First will help us ensure that all of our customers have access to the most relevant, useful training that complements the Vertx line of products.”

The Vertx line of EDC bags and packs is feature-rich and specifically designed to accommodate concealed carry in everyday life application. As a design consultant on all of the bags, Matt has intimate knowledge of their use in the field, and in everyday life when proper training and tactics are coupled with the right products.

“I believe in the products that Vertx brings to market, and I have been proud to have been involved as a consultant, so partnering with them from a training standpoint was a natural fit,” says Matt Jacques, Victory First Owner. “I am extremely picky about the products I use; and professional end users will tell you that having training with the right products can be the difference in a win or lose situation. The training we offer through Victory First will help our customers become more efficient and confidently reliant on the products they trust.”

Victory First will also manage a Train-The-Trainer program for Vertx that will help educate its sales force, dealer network and key customer groups on the design potential and benefits of training with Vertx products.

Should Vertx Offer A-TACS IX Camo?

Tuesday, February 23rd, 2016

  
If Vertx were to offer the A-TACS IX Camo pattern, would you be interested?

TacJobs – FECHHEIMER BROTHERS CO. – Brand Manager, Vertx

Monday, January 18th, 2016

OVERVIEW:
The Brand Manager, Vertx will be responsible for the build, development and execution of the brand marketing and sales plans. This is an excellent opportunity for someone looking to step up their marketing prowess, and participate in the sales growth process.

The Brand Manager, Vertx is a key member within a cross-functional team consisting of creative, product supply, product development and customer business development. The Brand Manager, Vertx will lead efforts specific to the marketing and sales strategy, brand vision, promotions, development and execution of customer programs, market research, and events support. This role will report to the VP of Marketing.

CORE RESPONSIBLITIES:

• Ownership and development of brand marketing and sales plan.

• Demonstrated project management skills and execution of brand marketing initiatives across all consumer touch points (e.g. promotions, web, print, social, events, business and product development, channel management, program development, etc…)

• Marketing leadership as a self-starter, team collaborator, creative and strategic analysis abilities

• Experience establishing and managing marketing spend, and tracking and monitoring ROI

• Drive market research and consumer understanding

• Ideation development and business building ideas

• Management of brand promotions activities – concept to measurement

• Enjoys working in conjunction with the team to develop the brand and communications strategy

• Creates plans to connect the brand to its key stakeholders and distributing partners

• Creates segmented marketing communication plans for key geographic areas

• Develops and coordinates offline and online marketing and communication resources

• Development and monitoring of corporate design and printed matter to align with brand direction

• Collaboration with Brand, Product Development, Sales, Social Media, Events and Communications teams to maximize success of all brand activity

POSITION REQUIREMENTS:

• Must exhibits passion for marketing verticals and key stakeholders within industry

• Must be able to distinguish differing brand goals for mid-size markets vs commercial markets

• Individual must be driven by team-focused environment, not individual accolades

• Strong listening skills, ability to learn quick and pick up on complex ideas

• Ability to manage and scope a project from beginning to end, and meet deadlines

• Knowledge of the public safety, law enforcement market a plus

• Decisive in driving the growth of the brand; Trend awareness and research savvy

• Exhibits strong interpersonal, verbal and written communication skills

• Must possess strong organizational skills, proofreading skills and attention to detail

• Willingness to multi-task, jump in and help any campaign

 MINIMUM QUALIFICATIONS:

• Bachelor/Masters degree in Marketing, Communications or related field

• Three (3) to Five (5) years or more experience in marketing required.

• Proficiency with Microsoft Office Suite, Adobe Creative Suite, and a variety of social channels

• 25% or less travel required

To apply please following the following link:  https://www.linkedin.com/jobs2/cap/view/98171668?pathWildcard=98171668&trk=job_capjs

There’s A Carbine In That Bag

Thursday, January 14th, 2016

 

This is a prototype of the new Carbine Bag from Vertx. Over the past couple of years, they’ve been working with Matt Jacques of Victory First to develop this line of EDC bags. Looks like they’ve got a hot with this one.

 

Look for it at SHOT show in booth #126.

Using the SSD Reader Discount With Vertx?

Tuesday, November 3rd, 2015

  
Vertx offers a very generous discount for SSD readers.  Check it out.