UK outdoor brand Craghoppers will launch in the United States in the Spring. The launch includes two lines: Craghoppers and Bear Grylls for Craghoppers. Bear Grylls is the host of TV’s “Man vs Wild”. A former SAS operative who broke his back in a parachuting accident in South Africa, he went on to be the youngest Briton to conquer Everest as well as climb remote peaks in Antarctica. All Bear Grylls products are designed, developed and tested in partnership with or by Bear himself.
One interesting aspect of the line is that they include NosiLife technology which has been tested independently by Europe’s leading test authority (London School of Hygiene and Tropical Medicine). They claim it gives Craghoppers and Bear Grylls products the world’s only permanent insect-repellancy.
Check them out at OR in booth #38179 or online soon with www.us.craghoppers.com.