FirstSpear TV

Mission Ready Equipment Has Launched

One of the best kept “tactical” secrets in recent time has been the advent of Mission Ready Equipment. Born of 41 years of outdoor recreational expertise, MRE is an adaption of that knowledge base, applied to the tactical problem set. MRE’s sister company, Blue Ridge Mountain Sports is well known for their guide services and customer training programs as well as providing the best clothing and equipment to outdoor enthusiasts. They found that they were selling lots of these products to military and law enforcement customers and took a look at how they could help both supplier and user forge a better relationship. BRMS launched MRE to leverage their buying power to provide outdoor products tailored for the tactical customer as well even more specialized support for select customers.

For example, MRE is the exclusive distributor of Icebreaker Merino clothing in MRE Tan. Expect to see other quality outdoor products in tactical colors as their reach grows. To help spread the word about this new capability, MRE has selected former SEAL Kyle Defoor as its first Brand Ambassador. He is not only an skilled athlete and outdoorsman but also provides world class tactical training. In all of these roles he represents MRE and provides user feedback on developmental projects.

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