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CrewBoss Announces the Acquisition of SERKET USA

Friday, January 14th, 2022

Eugene, OR – CrewBoss a portfolio company of Guardian Capital Partners (“Guardian”), announces that it has completed its acquisition of Serket USA (“Serket”), a privately held company headquartered in Jupiter, FL.

Founded in 2011, Serket manufactures protective apparel and personal equipment solutions for those who defend and serve in the Armed Forces and Federal Law Enforcement industries. Driven by innovation, and ever-changing industry dynamics, their approach and product designs are centered around comfort, performance, and technology for essential operations.

As a growth-oriented company with a national pioneering reputation in personal protection equipment (“PPE”), CrewBoss has been designing and manufacturing high quality NFPA compliant and fire- resistant PPE for firefighters and the Department of Defense (“DoD”) since 1988.

Serket co-founder, Trey Harris, will continue in his role as President, leading the business strategy on the shared vision we have for the future. “By joining the CrewBoss family, Serket has found a partner who can help us create a more efficient and proactive product lifecycle,” said Harris. “Our customers can expect to see improvements in new speed-to-market products, logistical efficiencies, brand building and customer service response times.” He adds, “I’m excited to work collaboratively with the CrewBoss team and look forward to our writing the next chapter in Serket’s story.”

Ryan Davidson, Director of CrewBoss Sales stated, “The addition of Serket enables our organization to not only expand and diversify our product line, but to further our mission of setting the gold standard for providing robust personalized protection and safety. CrewBoss is seizing an opportunity to join forces and bridge together the cross-functional requirements within the outdoor defense and tactical performance technology demands between fire/emergency services and the DoD.”

“We look forward to working with Trey and his talented team to help the company execute on its aggressive growth goals within the DoD space” said Michael Scala, Chief Executive Officer at CrewBoss. “Serket has the ability to innovate differentiated protective solutions to meet its end users’ specific needs, which fits extremely well with CrewBoss’ philosophy.

Freedom over Money … Froglube Decides Not To Attend SHOT Show 2022

Thursday, January 13th, 2022


It is with a degree of sadness that after 10 years of attendance, we have decided to end our presence at the annual National Shooting Sports Foundation SHOT SHOW in Las Vegas, NV.

Since COVID struck in 2020, FrogLube attempted to continue our participation in SHOT SHOW despite unlawful, cost prohibitive and convoluted restrictions imposed by the governor of the state of Nevada. We looked to NSSF to stand up for our industry and to pressure the state authorities into allowing our trade show to return to normal. As a small business, any attempt to engage in commercial interaction with our customers under constantly changing, unrealistic and absurd restrictions is cost prohibitive and places an undue burden on our company.

We do not question the reality of the COVID 19 disease, in fact, most of us have had it. At issue is that a disease is not sufficient cause for the removal of god-given/inalienable rights by any man, government agency or commercial enterprise. Does the governor of Nevada restrict trade show attendance for any other communicable diseases with transmissibility? FrogLube and NSF engage in free enterprise in an industry that uses individual rights as a selling point to attract people to purchase our firearms products. We find the NSF stance is mutually incompatible to the expression of both the 1st and 2nd amendments of the US Constitution. How can we stress the 2nd amendment at the show while yielding on the 1st amendment?

We did attempt to persuade the NSSF to cope with these issues, but we got no relief. We found ourselves stuck in an ethical dilemma, where we might have to choose to compromise on our company ethos in order to continue our attendance.

At FrogLube, we come from military and law enforcement backgrounds and we share lifetimes of service to our country, our citizens and the protection of their rights. For us, the decision is freedom over money. We choose freedom,


Larry & Stacy Lasky


DroneShield Appoints Matt McCrann as its US CEO

Wednesday, January 12th, 2022

DroneShield Limited (ASX:DRO) (“DroneShield” or the “Company”), a global leader in Counter-UAS and Artificial Intelligence based security technology, has announced the appointment of Matt McCrann as Chief Executive Officer of its wholly owned U.S. subsidiary DroneShield LLC.

Matt McCrann joined DroneShield LLC in 2019 as Vice President of Sales and will lead the growth and expansion of the company’s U.S. based organization.   

“The customers we serve and the problems we solve make the work at DroneShield both exciting and rewarding,” McCrann stated. “We have a strong, adaptable team as demonstrated by our revenue and company growth over the past two years. Our commitment to our customers and the strength of our engineering have allowed us to become the leader in counter-drone and we continue to push the envelope with our Artificial Intelligence and Electronic Warfare capabilities. I’m honored to accept this appointment and eager to continue our commitment to our partners across defense, homeland security, and law enforcement.”    

Oleg Vornik, CEO of Sydney based DroneShield Limited (the listed parent company), commented, “Matt has done outstanding work since joining the DroneShield team, positioning our counter-UAS, Electronic Warfare and ISR solutions with a wide range of high-profile Defense and government agencies, while rapidly scaling our team and operations in the U.S. This appointment greatly aligns with DroneShield’s commitment to serving the U.S. market and will enable DroneShield to support at scale our customer base in the U.S.”

Prior to joining DroneShield, McCrann held Director level leadership positions at rapid growth scale-ups, successfully building and leading business units serving the Defense and Intelligence markets. McCrann is a veteran of the U.S. Navy and Intelligence Community and has also performed in management roles across both engineering and operations, during a career spanning more than two decades.       

DroneShield develops advanced layered solutions for handheld, on-the-move, and facility detection and protection against unmanned system threats. DroneShield also recently announced DoD Artificial Intelligence Contract and first of its kind ACMA exemption to undertake Electronic Warfare research.

Additional information about DroneShield is available at

Armasight Is Back

Wednesday, January 12th, 2022

For Immediate Release – Northbrook IL – Armasight® , Trailblazer and Category Leader in Thermal and Night Vision, will officially launch the brand under new ownership and leadership at SHOT Show 2022. Armasight returns to the market in full force with a number of products Proudly Designed & Built in the USA with U.S. and global components, several strategic alliances with key industry players, and exclusive distribution arrangements with The Third Bull & Co. and USIQ, Inc.

Founded in 2011, Armasight was acquired in 2016 and operated by FLIR through the end of 2019, when it ceased operations. In June of 2020, the Armasight brand and intellectual property was acquired and added to the Ecentria portfolio. Armasight will continue the tradition of quality and innovation   in developing and manufacturing products for Military, Law Enforcement, Search & Rescue, Hunting, and Serious Outdoor Recreation.  

Dmitry Rocklin, an industry veteran of over twenty five years, and co-founder and President of Armasight when it was originally founded in 2011, has joined the new company as Head of Product. Armasight has manufacturing, assembly, and product service facilities located in the United States, and leverages numerous aspects of Ecentria’s Platform in its go-to-market strategy.

“Armasight is an excellent fit with Ecentria,” commented Mark Levitin, CEO of Ecentria. “The addition of Armasight’s product development acumen and manufacturing expertise to OpticsPlanet, The Third Bull & Co. and USIQ’s penetration into Consumer, Commercial, and Government channels is the realization of Ecentria’s vision and mission to be Purveyors of Gear™ for those who play, work, and serve with passion.” 

Armasight will showcase multiple new products at SHOT Show 2022 and welcomes the opportunity to meet with Dealers, Government Agencies, and other Armasight partners. The Third Bull & Co. has assumed  exclusive commercial distribution rights for the civilian market, while USIQ, Inc. is the exclusive distributor to US and Foreign Militaries and Government Agencies.  

Come visit Armasight at SHOT Show 2022 in Booth #72349.  

To learn more about Armasight, visit the website at

For commercial sales and distribution inquiries, please contact The Third Bull & Co. at

For domestic or international government sales, please contact USIQ at

Adam Thrower Named New Business Development Account Manager at Spiritus Systems

Wednesday, January 12th, 2022

Spiritus Systems has welcomed Adam Thrower to their business development team as the new Business Development Account Manager. Adam has a long background in law enforcement as a uniform Officer/Deputy, and as an investigator for both a county Sheriff’s Office and as a Task Force Agent for the Federal Bureau of Investigation.

Adam brings a wealth of experience to the Spiritus Systems team as both a long-time end user of tactical nylon products and a feedback resource to the company for product development.

Statement from Zane Vogel, CEO of Spiritus Systems:

“Our mission at Spiritus Systems has always been to provide forward-thinking, end-user-focused equipment for professionals, and to offer that professional-grade equipment to everyone. Our Government Sales Team has a huge part to play in the success of that mission and we are excited to welcome Adam Thrower to the team. We deeply believe there’s no one better suited to understand the needs of our customers than someone who has walked in their shoes, a theme reaching throughout every facet of the company. Adam’s experience and perspective makes him a perfect fit and will further strengthen our relationships within the professional sector while further spreading the word of who we are and what we believe in.”

At Spiritus Systems, Adam will step into a role where he can continue to strengthen the company’s existing relationships with both law enforcement and military customers, as well as forge new avenues of distribution and access to Spiritus Systems equipment for the professional end user. His intimate knowledge of the product line and first-hand experience as a practitioner of tactical law enforcement will be a huge asset to both the company and customer. As the Spiritus Systems product line continues to grow and develop, our procurement vehicles and product access points will diversify as well. Adam serves as a key player in this process and can reached for opportunities via the contact info below, or in person at the upcoming SHOT show (Booth 31102) in Las Vegas, Nevada, Jan 18-22, 2021.

Email: [email protected]


Amer Sports Develops its Brand Portfolio – Divests Suunto to Liesheng

Wednesday, January 12th, 2022

Amer Sports and Liesheng ? a leading Chinese technology company focusing on the smart & sport wearables electronics segment ? have agreed on a transaction in which Amer Sports divests Suunto to Liesheng.   

Amer Sports’ strategy is to focus on developing internationally recognized sporting-goods brands within the lifestyle, apparel, and footwear segments, shifting more business to D2C (direct-to-consumer) channels, as well as enhancing its presence in large markets such as China and the US. 

“We see tremendous potential with all of our brands. Suunto, as a manufacturer of world-renowned sport watches, dive computers and precision instruments, is not in the core focus of Amer Sports. After a careful review, we have concluded that an owner such as Liesheng, with its foundation in technology and R&D, is desired to unlock the full potential of Suunto. We believe that this transaction is a good fit for all parties,” says Michael Hauge Sørensen, Chief Operating Officer of Amer Sports. 

Founded in Guangdong, China in 2015, Liesheng is an innovative global consumer-electronics company with its  products being sold in more than 100 countries around the world, and serving tens of millions of users. It is ranked top globally in the wireless audio field and has successfully developed the consumer electronics brand Haylou. Liesheng has also continued to explore consumer healthcare, IOT and big data.  

With innovation at its core, Liesheng obtained the national high-tech enterprise certification in China in 2017. It has an extensive R&D team in which some 60% of its employees operate. Liesheng’s annual investment in R&D also far exceeds the industry average. 

“The acquisition of Suunto is an important part of our growth strategy, and we see great synergies between the two companies. As a global consumer-electronics company, Liesheng offers Suunto unique technological advantages in product development, centralized sourcing, and access to wider international markets, especially in Asia. For Liesheng, Suunto offers access to new markets and product categories, in addition to Suunto’s strong brand heritage,” says Ma Hao, Chairman of Liesheng. 

Liesheng has indicated that Suunto will continue to run its operations from Vantaa, Finland and Suunto’s brand, products, services, business relations and employee statuses will remain unchanged after the transaction.  

“Suunto has developed into an iconic global brand in outdoor sports and adventure under the ownership of Amer Sports. I’m excited to start the next phase of our journey and join forces with Liesheng. Our operations complement each other well, with no overlapping products and markets. Having a focused and successful wearables-industry player as Suunto’s owner will help power Suunto’s growth and broaden our shoulders in innovating fit-for-purpose products for outdoor adventures,” says Heikki Norta, CEO and Brand President of Suunto. 

The closing of the transaction is subject to authority and other required approvals and fulfillment of certain commercial conditions. The parties have agreed not to disclose the transaction details. The transaction is expected to close in the first half of 2022. 

Rothschild & Co acted as financial advisor and Avance as legal advisor to Amer Sports. 

Introducing HUXWRX Safety Co

Tuesday, January 11th, 2022

It’s official, HUXWRX Safety Co has officially launched. Building on the success of OSS Suppressors, HUXWRX Safety Company is a human exposure workshop dedicated to building products that are optimized for the safety and health of their customers without compromising efficiency or performance.

To explain why this happened, let’s turn to a statement released today by the company:

Signature reduction and user safety have always been at the forefront of our mission. in 2020, OSS began testing our patented flow-through™ suppressors against traditional baffle suppressors for toxic blowback. toxic blowback primarily consists of carbon monoxide, hydrogen cyanide, and ammonia. on average, the amount of toxic gas that was being emitted back at the shooter’s face from a traditional baffle suppressor was 265% higher than with a flow-through™ suppressor.

Furthermore, they remain committed to American manufacturing, building all of their suppressors in Millcreek, Utah.

For more info visit

Eco Defense Group Supports Development of New Ranger Special Operations Team in Table Mountain Park

Monday, January 10th, 2022

Eco Defense Group is excited to announce the initial phase in its program to support the newly formed “SEAM Team” in Table Mountain National Park.

Standing for “Sea, Air, Mountain,” the SEAM team is an elite group of Ranger recruits being trained for the strategic purpose of countering the poaching and criminal threats facing Table Mountain National Park. This is a radical new and highly effective approach to conserving the national park and its pristine wilderness, unique to Africa and a proclaimed, Natural World Heritage Site.

The SEAM team is a multi-discipline clandestine unit implementing a diversity of skillsets and capabilities. Eco Defense Group is proud to offer support and training where necessary and collaborate on the evolution of all three teams under the SEAM program.

Working with strategic US-based partners like Cloud Defensive, Vortex Optics, Otte Gear, ANR Design, Altus, Muddy Shutter Media, Altama Boots and Kay Foye Knives as well as private sponsors, and implementing US-special missions unit training expertise, Eco Defense Group is highly invested in the successful implementation of this noble program and has made it a 2022-2023 priority.

“The SEAM program is an evolution not just in capability but in thinking, and we’re grateful to South Africa National Parks for the invitation to be part of this exciting project,” says Eco Defense Group president Nathan Edmondson. “Development of this team and the protection of Table Mountain is a globally important mission.”

International syndicate-backed crime has risen sharply and has become a significant threat to Southern Africa wilderness following the COVID travel shutdowns. South Africa National Parks has faced substantial loss of tourism revenue and faces ongoing cancellations from international travelers.

“Dynamic thinking is a must, and the SEAM leaders are ensuring a bright future with this modern and ambitious program,” says Edmondson. “We invite our sponsors to join us in this project—what the SEAM Rangers do, they do on behalf of and to benefit the entire international community. Eco Defense Group is proud to continue to support South Africa National Park and is committed to an ongoing investment in equipping, training and supporting the SEAM Team.”

Previously Eco Defense Group has developed a Fast Rope Program for Table Mountain National Park and in 2021 delivered and developed a Marine Protection Unit at Addo Elephant National Park.