For quite some time we have had readers asking us if we were ever going to offer T-shirts with our logo. As you’ve probably surmised by now we are more about substance than symbolism. I spent over 20 years in the military and have a whole drawer full of T-shirts and I get to see the SSD logo every time I open the website. For me, a T-shirt is going to have to be unique.

Three years ago, Mil Spec Monkey designed the the SSD logo for us. It symbolizes the individual warrior with a marriage of the traditional Davinci’s Vitruvian Man representing how art and science combine to outfit the Soldier blended with a 1960s futuristic feel in the form of the Olympic Sports Pictogrammes which allude to the athletic facet of the Warrior. While it holds the rugged individual as its core with a nod to the past and a look to the future, it doesn’t represent everything we hold dear at SSD. After much consideration we thought it would be most appropriate to celebrate America and what she stands for. After all, none of this would be possible without American democracy and access to a free and open market. What better way to illustrate our beliefs than to commemorate some of our Nation’s earliest iconography? And with this notion the concept of the American Heritage series was born.

We went to Tactical Distributor to discuss the idea and their excellent creative team helped us turn our vision into reality. The “Join or Die” woodcut is the first in a series of designs. Two more will follow and if these are as successful as we expect, we will continue with the concept. Each shirt comes in a printed cotton bag. The guys at TD came up with this touch and it immediately resonated with us. It’s kind of old school but that’s the point. The future is going to be tough so we have got to rely on our core beliefs to show us the way.

What we like most about this series is the story behind it. It’s something you can get behind and believe in, no matter where you are from.

To get yours, visit www.TacticalDistributors.com.

Tags: Tactical Distributors

This entry was posted on Friday, May 13th, 2011 at 19:25 and is filed under Clothing, Morale. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.