JANUARY 15, 2015 – Willoughby, OH – Invincible Arms, LLC is excited to announce the immediate appointment of Israel M. “Izzy” Anzaldua as President. In his role Anzaldua will oversee all day-to-day operations, sales, marketing and strategic direction for the company. Anzaldua is a veteran of the firearms industry with over two decades of experience with leading brands in the rifle category.
“Izzy is exactly who we need to take our company in the right direction,” commented Rick Sippola, Chairman of the Board of Invincible Arms. “We feel this coming year will be a challenging one for every manufacturer, but with Izzy at the helm we are confident he will help us get established and grow.”
Anzaldua started his career at Bushmaster Firearms in 1989 where he served for over 20 years. While the Director of Law Enforcement and Government Sales for Bushmaster he closed the Texas Department of Public Safety contract for 3,200 rifles and developed an Individual Officer Program which brought in another 3,800 rifles – representing the largest departmental purchase program in the history of the AR-15 platform. Later he served Bushmaster as Director of Global Training and Technical Services, a position he held until the Bushmaster plant was closed in March 2011. With a desire to remain in the firearms industry, Anzaldua returned to his native State of Florida as Vice President of Sales and Business Development at Core 15 Rifle Systems where he not only lead strong sales growth but also helped build increased production capacity and capability for the company. His latest appointment brings him full circle by utilizing his skills and experience to launch Invincible Arms in its start-up phase and grow it into a known and respected brand within the industry.
“After watching the market surge and retract so many times over the past few years we would rather have a steady production year and focus on providing the best product and service to our customers than try and grow as fast as we can for growth’s sake,” Anzaldua said of his approach to his new role. “That is what will sustain this brand and ensure we will be standing tall five years from now.”
Stop by to see Izzy and Invincible Arms at SHOT Show, Booth #16144.
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