{Issaquah, WA} – Combat Flip Flops, a veteran-owned small business creating economic, educational and life-saving opportunities for those living in conflict areas, has announced former Reebok Vice President of Advanced Concepts, Paul Litchfield, will be joining the company as an advisor.
“As a rapidly growing footwear and fashion company, Combat Flip Flops is recruiting leaders to drive the mission,” said co-founder and CEO, Matthew ‘Griff’ Griffin. “As a veteran of the footwear industry, leader of innovation, and navigator of market challenges, Paul brings decades of experience to the Combat Flip Flops team. As a member of our advisory board, Paul’s focus is to help us smoothly navigate the exponential growth in global markets.”
Paul Litchfield is one of the most influential product creation experts working in the athletic footwear, performance apparel, and sporting goods industry. He holds over 160 granted patents and patents applications pending, and has long been regarded as one of the leading innovators in the field.
Paul began his career at Reebok in 1985, where he held roles in product creation and product marketing while also founding the Advanced Concepts Team. He and his team were responsible for numerous production innovations over the years, including The Energy Return System; The PUMP; DMX Moving Air; Insta-Flate, ZIGTECH, Easytone, Realflex and Z-Pump Fusion. With the 2013 launch of CHECKLIGHT, a sports and activity impact indicator for the head, he and his team made significant strides in the field of wearable electronics and safety equipment.
“I am extremely proud to have the chance to work with Griff and the Combat Flip Flops Team. CFF not only makes an array of cool product, but also brings a unique passion and commitment to business by focusing on the social and economic betterment of those living in areas of conflict around the world,” said Litchfield.
“Back in the day, we would call in a Gunship for mission support,” said Griff. “Paul is our Gunship on this new mission. Through persistence, creativity, and respect, Paul will help Combat Flip Flops empower the mindful consumer to manufacture peace through trade. We couldn’t be more excited for this opportunity to work a proven leader in the industry.”
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