2016 Beyond Clothing Lookbook

Beyond has released their 2016 Lookbook. You can check it out here.

This entry was posted on Tuesday, July 5th, 2016 at 18:00 and is filed under Advertiser. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

6 Responses to “2016 Beyond Clothing Lookbook”

JenNix says:

July 6, 2016 at 04:12

A lookbook??? How very high-fashion of them. Going after the GQ market it appears…
- SSD says:
  
  July 6, 2016 at 11:00
  
  Actually, the “tactical” business is the odd man out on lookbooks and this isn’t Beyond’s first one, so it seems you area new customer.
- FOXTAC says:
  
  July 6, 2016 at 15:02
  
  The “lookbook” name does sound really fashion-y and is perhaps not well adapted to “function-based” equipment… But the concept still quite applies; a function-based “lookbook” will pitch kits that go together, such as:
  – a kit for high-intensity activity in temperate AOs (softshell outer layer, moisture-wicking baselayer)
  – a kit for static activity in cold weather
  – a kit for an urban assaulter
  
  Etc.. it just suggests items that go well together for a set of actions.
- Chuck says:
  
  July 6, 2016 at 15:29
  
  Remember too that Beyond is not just a “tactical” garment manufacturer. They make stuff for civilians as well. REALLY good stuff. “Lookbook” is really just contemporary terminology. In the design field we’ve used it for years in different ways- the main one being a “look” at what’s coming out next, but not quite ready for the catalog or website. Lookbooks tend to be for the industry, so it fits in perfectly with the SSD model.
- Whiskey Bravo says:
  
  July 6, 2016 at 15:36
  
  JenNix probably gets upset when he found out that uniform tops are called blouses as well.
nwjeep says:

July 6, 2016 at 18:07

Not only does Beyond make some rad gear, they’ve got quite the photography crew! It looks good. Kudos to Rick, Jay and the crew!