SureFire

2016 Beyond Clothing Lookbook

Beyond has released their 2016 Lookbook. You can check it out here.

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6 Responses to “2016 Beyond Clothing Lookbook”

  1. JenNix says:

    A lookbook??? How very high-fashion of them. Going after the GQ market it appears…

    • SSD says:

      Actually, the “tactical” business is the odd man out on lookbooks and this isn’t Beyond’s first one, so it seems you area new customer.

    • FOXTAC says:

      The “lookbook” name does sound really fashion-y and is perhaps not well adapted to “function-based” equipment… But the concept still quite applies; a function-based “lookbook” will pitch kits that go together, such as:
      – a kit for high-intensity activity in temperate AOs (softshell outer layer, moisture-wicking baselayer)
      – a kit for static activity in cold weather
      – a kit for an urban assaulter

      Etc.. it just suggests items that go well together for a set of actions.

    • Chuck says:

      Remember too that Beyond is not just a “tactical” garment manufacturer. They make stuff for civilians as well. REALLY good stuff. “Lookbook” is really just contemporary terminology. In the design field we’ve used it for years in different ways- the main one being a “look” at what’s coming out next, but not quite ready for the catalog or website. Lookbooks tend to be for the industry, so it fits in perfectly with the SSD model.

    • Whiskey Bravo says:

      JenNix probably gets upset when he found out that uniform tops are called blouses as well.

  2. nwjeep says:

    Not only does Beyond make some rad gear, they’ve got quite the photography crew! It looks good. Kudos to Rick, Jay and the crew!