Marketing Manager – San Marcos TX
About Us:
Berry Aviation, Inc. (BAI) is a trusted leader in private aviation, with a portfolio of services that includes Government, Private Charter, Scheduled and On-Demand Freight, Maintenance, and FBO operations. BAI was formed in 1983 in Austin, Texas. Shortly thereafter, in 1987, BAI extended its aviation services by becoming a Department of Defense CARB Approved Air Carrier with worldwide operating authority and has provided specialty aviation services to various branches of the U.S. Military and other U.S. Government organizations. BAI conducts CONUS and OCONUS operations with a fleet of over 31 aircraft, with past and current OCONUS operations including, Hawaii, Marshall Islands, Johnston Island, Afghanistan, Peru, and Africa.
Our customers include all branches of the U.S. Military, Fortune 500 companies, NASCAR teams, and other Part 135 and 121 Air Carriers. BAI has twice been awarded the U.S. Small Business Administration’s Award for Excellence. BAI has grown into a dynamic, customer-focused company with the knowledge, experience and manpower to operate on short notice with turnkey safe aviation services. All flight operations are conducted by comprehensively trained and experienced pilots working closely alongside our 24-hour dispatch personnel to maintain a thorough emphasis on safety and on-time arrivals.
We are experiencing continued success and growth as BAI is always expanding our operations into new markets. Services are provided with the utmost security and safety measures.
Berry Aviation, Inc. is a privately held certified small business employing approximately 2750+ employees. Today the corporate headquarters that oversees the worldwide operation is located at the San Marcos Municipal Airport (KHYI) 1807 Airport Drive San Marcos, TX 78666.
Purpose:
This is a new role as we project increased growth for Berry Aviation Inc. This role is located in our corporate office, San Marcos, TX. This role directs and oversees the organization’s marketing and communications function. This role will report to the BAI President and lead the development of strategies related to driving profitable growth and the increased revenue of the organization’s products and services. This role provides strategy, pricing, business case development, internal/external communications, including promotional publications, presentations, advertisements, or brochures; reviews and edits messages to ensure that they are clear, thorough, on-brand, and seek to preserve the company’s image. Must have attention to detail, relevant business and financial acumen and technology savvy. This is a long-term growth opportunity for the right candidate.
Responsibilities:
1 Manage all marketing for the company and activities within the marketing department (Product – Pricing – Placement – Promotion) through collaboration with sales, operations, HR and engineering.
2 Coordinate marketing efforts with AGC, our parent company.
3 Work with BAI business development personnel and other BAI business line managers, as appropriate.
4 Develop and execute the marketing strategy for the company in line with company objectives.
5 Work with business development and BAI line managers to use customer feedback and research as a key input to marketing strategy and new product development. (i.e., Customer Advisory Groups).
6 Develop business cases for new product opportunities – integrate into the marketing strategy.
7 Support development of pricing through data, marketing research and understanding.
8 Build and execute marketing programs and campaigns to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan. This includes all tactics like media relations/PR, web, social, collateral, advertising, etc.
9 Analyze and develop potential strategic partner relationships for company marketing.
10 Measure and report on effectiveness of marketing efforts – report performance of marketing campaigns, gained insight and assess against goals.
11 Manage relationships with design resources.
12 Manage the company’s marketing budget.
13 Overall responsibility for brand management and corporate identity
14 Support the BAI President and his staff in the development of and execution of overall strategic plan
15 Manage internal communications to ensure alignment of the brand message across all stakeholders.
16 Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Qualifications (Required):
• Bachelor’s degree in marketing
• Experience marketing to government agencies
• Strong analytical and project management skills.
• Confident and dynamic personality.
• Strong creative outlook/Self-Motivated
• Track record that supports expertise in Client Relationships, Coaching, Change Management, Self-Motivated, Market Planning, Team Development, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategic Planning and Implementation
Berry Aviation, Inc. is committed to providing equal employment opportunity in all aspects of the employer-employee relationship. All conditions and privileges of employment are administered to all employees without discrimination or harassment because of race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions, special disabled veteran status, or any other classification protected by federal, state, and local laws and ordinances. The Company will comply fully with all applicable state or local fair employment laws that forbid discrimination or harassment on the basis of other protected characteristics.
All new employees will be required to verify employment eligibility in accordance with the Immigration Reform and Control Act. Berry Aviation participates via E-Verify.
For additional information:
Click here http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf to view the “EEO is the Law poster.
Click here https://www.dol.gov/ofccp/regs/compliance/posters/pdf/ofccp_eeo_supplement_final_jrf_qa_508c.pdf to view the “EEO is the Law” supplemental poster.