FOR IMMEDIATE RELEASE
‘Operation Gift’ is a cause-based promotional campaign created to raise money and awareness for Folds of Honor®.
NORTHBROOK, Ill., Nov. 12, 2018 – OpticsPlanet.com the leading online destination for technical and high-performance gear, announced the beginning of the company’s third annual ‘Operation Gift’ campaign, an online cause-based project that helps support families of fallen and disabled service-members.
This year in partnership with Folds of Honor, ‘Operation Gift’ will focus efforts on providing educational scholarships and support to the families of soldiers killed or wounded in battle. From now through Dec. 28, 2018, a portion of proceeds will be allocated toward this effort. Additionally, after placing an order, customers will get to choose which educational gift their donation will go toward. After last year’s success in raising $63,500 in donations, this year’s goal is raise the bar even higher and raise a total of $70,000.
“Helping military veterans and their families is highly important to both OpticsPlanet and its loyal customer base,” said Emily Regel, campaign manager at OpticsPlanet, Inc. “That’s why this year we are honored to partner with Folds of Honor in an effort to be able to give the families of our nation’s service-members the gift of educational scholarships.”
The ‘Operation Gift’ program works in partnership with Folds of Honor, a 501(c)(3) organization that provides educational scholarships to spouses and children of America’s fallen and disabled service-members. Additionally, this year OpticsPlanet has teamed up with notable brands Leupold, Vortex, Pulsar, EOTECH, Streamlight, Sig Sauer, Nikon, Surefire, Hiperfire, Leapers, Ergo, Zeiss and Steiner which are committed to help multiply the donation amount with the purchase of their products. For more information about ‘Operation Gift’ visit www.operationgift.com.