FirstSpear TV

Outdoor Retailer Online is Happening July 21-23

Let’s gather online this summer!
Mark your calendar! Outdoor Retailer Online is coming next month. From July 21-23, 2020, the outdoor community can connect, collaborate, and have the important conversations the show is known for. This summer it’s all online in an interactive environment.


The show floor at Outdoor Retailer curates all that’s new and upcoming in the outdoor industry, and the Outdoor Retailer Online platform will promote the same joy of discovery that comes with walking the aisles. Exhibiting brands can showcase their product lines and news on their own customizable page. And retailers, buyers, designers, and media can search and discover what brands have available across all seasons – current inventory, upcoming for fall/winter, and new for spring/summer 2021.


Like the in-person summer show, Outdoor Retailer Online will open with the Industry Breakfast hosted by the Outdoor Industry Association (OIA) on the morning of Tuesday, July 21. Three days of live education presented within the platform will follow in scheduled time slots from July 21-23, and all sessions will be available on-demand after they end. These conversations will cover topics important to our industry both now and moving forward, including diversity and sustainability, reopening and rebuilding, and strategy for business and industry growth.


While we’re all craving personal connection right now and miss the opportunity to come together as a community this summer, we are also mastering new online communication tools. Outdoor Retailer Online allows for exhibitors to host multiple live video conversations simultaneously within their page, and to book appointments or interviews within the platform. Scheduled events throughout the three days will also provide networking opportunities for all attendees to connect, reconnect, and have important conversations to support the growth of businesses and our industry.

Since the cancellation of Outdoor Retailer Summer Market due to COVID-19, it’s been our goal to provide a valuable space for our community to strengthen businesses, network, and stay united.

We appreciate your patience as we looked for a solution, not a reaction. We know from many conversations over the past weeks, and from reading through the surveys, we needed an online space that: supports your reimagined sales seasons; allows for the discovery of new brands, products ,and retailers; provides an outlet for marketing and media communication; and gives us all a way to stay connected. It needed to be a space where we can listen, learn, and grow together.

Capturing it all, and everything we gain from days at the show, in an online space is a challenge. There are a lot of layers to the shows. But we hope Outdoor Retailer Online will provide you tools and an efficient space to support your business.

We also plan to bring fun and inspiration – Outdoor Retailer and the outdoor industry wouldn’t be complete without it. The 10th annual Outdoor Retailer Inspiration Awards will be hosted on the platform on July 22 (nominations are open!), and keep an eye out for more events to be announced. Read more in the press release here.

If you’re a brand interested in exhibiting or sponsorships, contact your Account Executive today. For all attendees, we’ll have more information soon around registration, the exhibiting brand list, and education schedule.

While live programming will run for three days, the Outdoor Retailer Online platform and its tools will be accessible to registered exhibitors and attendees through the summer. Use when best works for you.

We’re excited to introduce this platform, and we want it to be a place for your business and our community to find tools for moving forward and thriving. Know that we’re always here to support you, and we look forward to working with you in the coming weeks as Outdoor Retailer Online comes to life.

Marisa Nicholson

Senior Vice President and Show Director, Outdoor Retailer

P.S. Also save the date for the winter show when we can all gather again – January 27-29, 2021, back in Denver!

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