We don’t like to use URL forwarding services because so many readers access SSD via Government networks which quite smartly, often suppress the links. However, many companies insist on using them because it’s what their marketing professional was taught in school. Sure, they can provide data to the user, but they can also be nefarious.
If you’re ever unsure of where a shortened URL will take you, check out tools or websites like checkshorturl.com they’ll provide you with some info on the link before you actually click it.