Marketing Manager, AAC & Para – Lawrenceville, GA
PRIMARY RESPONSIBILITIES
Responsible for managing the day-to-day activities of marketing for Para and AAC, including project planning and execution; budgeting and cost forecasts; and detailed reporting of advertising, media, consumer promotions, shows, catalogs and CRM/Database initiatives.
MANAGES THE ANNUAL MARKETING PLANNING PROCESS TO IDENTIFY THE OBJECTIVES, STRATEGIES & TACTICS INCLUDING:
ADVERTISING
MEDIA
CONSUMER PROMOTIONS (SWEEPSTAKES, REBATES & CO-OP)
SHOWS
CATALOGS
CRM/DATABASE
RESPONSIBLE FOR THE DEVELOPMENT, EXECUTION AND MEASUREMENT OF TACTICAL MARKETING PLANS.
ACCOUNTABLE FOR MANAGING THE APPROPRIATE MARKETING BUDGET AS WELL AS REPORTING ON QUALITATIVE AND QUANTITATIVE RESULTS ON A MONTHLY/QUARTERLY BASIS.
WORKS WITH THE CONSUMER INSIGHTS DEPARTMENT TO GATHER AND ANALYZE CONSUMER INFORMATION TO DISCOVER KEY INSIGHTS.
WORKS WITH THE CHANNEL MARKETING TEAM TO ENSURE THE EXECUTION OF TACTICAL MARKETING PLANS.
If this is you and you’d like to join their team, please see the Remington site for instructions on applying