SureFire

ATK Purchases Bushnell

Let’s hope this goes better for Bushnell than it did for Eagle.

US Munitions maker Alliant Techsystems (ATK) has completed the acquisition of gun accessories company Bushnell Group Holdings, ATK announced on 4 November.

According to ATK the USD985 million transaction closed on 1 November and Bushnell will now be integrated into ATK’s Sporting Group. The deal was first announced on 5 September.

The acquisition means the Sporting Group will account for about 45% of total ATK revenue. It is part of ATK’s broader strategy to grow in the hunting and outdoor lifestyle market as it looks to compensate for cuts to defense and government sales.

The Bushnell acquisition is the second sporting goods deal undertaken by ATK in 2013, following the USD315 million purchase of Caliber Company in May.

Tags: ,

3 Responses to “ATK Purchases Bushnell”

  1. GW says:

    whoa, sorry about that……

  2. Jim L. says:

    RIP Bushnell….

  3. Been There Personally says:

    There goes the quality of the customer service for the existing Bushnell dealers.