Will Serve as Primary Sponsor for Joey Coulter at Kansas Speedway
CHARLOTTE, N.C. (May 1, 2014) – GMS Racing is pleased to announce Vertx®, a tactical and outdoor apparel brand, has joined the team as a partner for the 2014 season. Vertx® will serve as primary sponsor for driver Joey Coulter and the No. 21 Chevrolet Silverado team in this week’s NASCAR Camping World Truck Series race at Kansas Speedway.
“Teaming up with such a quality company like Vertx®, is really an exciting opportunity, not only for myself, but my No. 21 team and all of GMS Racing as a whole,” said Coulter. “I am excited to help kick off the partnership at Kansas this weekend in my Vertx® Silverado, I have always really enjoyed racing there.”
In addition, Vertx®, the “Official Tactical Clothing Supplier of GMS Racing,” will be an associate sponsor on all GMS entries in the Truck Series and ARCA Racing Series presented by Menards for the remainder of the 2014 season.
“We are really excited to welcome Vertx® to the GMS Racing family,” Nic Moncher, GMS Racing Team Manager, said. “Vertx® prides themselves on top-performance in all aspects of their business, while not compromising the function of their products. Our team looks to do the same with every Chevrolet we bring to the racetrack, so we believe this partnership is going to be good for both companies.”
Born out of necessity, Vertx® was established after a top federal agency approached a group of award-winning designers with one simple request – to develop a line of apparel bearing full tactical features and a low-profile appearance for covert application. Since hitting shelves in 2009, Vertx has evolved into a brand known for durability, fit and function, crossing over into the lifestyle of operational athletes. With performance in the forefront, Vertx® delivers the best in apparel and accessories, from durable yet comfortable pants to feature-rich every day carry bags and packs.
“Working with GMS Racing and Joey is the perfect fit for Vertx®,” Ginger Rohlfs, Vertx® Director of Marketing stated during a recent visit to their headquarters in Cincinnati, Ohio. “Our roots run deep in military and law enforcement, with both sectors fully aware of the functionality of Vertx®. The natural next step is to partner with others who require high performance apparel and what better place to demonstrate this than on the track and in the garage?”
The NASCAR Camping World Truck Series returns to action next Friday night, May 9, at Kansas Speedway. Coulter and his No. 21 Vertx® Chevrolet team will take the green flag shortly after 8:30 PM Eastern. FOX Sports 1 will carry the live television broadcast, while the Motor Racing Network (MRN) will have live radio coverage.
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