5.11 Europe mad e a bit of a mistake earlier this weekend when they made a great post with a quote from a user about their Stryke Pant on Facebook. Unfortunately, most of the accompanying photos 5.11 shared, feature Rescue Global members wearing Arc’teryx LEAF pants.
It’s been noticed, particularly by Arc’teryx fans, and is a good reminder in general to brands to be careful about outsourcing social media management, although it may not be the case in this instance. Furthermore, the tactical consumer is a very savvy customer and even the smallest details do not go unnoticed. Even 15 years later, there are still remarks about H&K’s infamous backward rounds photo.
