Leading up to Outdoor Retailer you get loads of press releases. Some things are cooler than others, but this one looks interesting.
It’s a cooler that folds flat for transport and storage and flips open with a self-locking design. The Flip-Box is American-made from 100% Apro recyclable polypropylene; the same material used in bicycle helmets.
Look for it at OR in the Sport-Brella booth (BR543).