Lord knows every type of business has their fair share of con artists. For us, every trade show, they pop up like bad pennies. iO9 takes a stab at explaining why we fall victim. In our business I think it’s a combination of a desire to be liked; everyone like to be told they are talented, valuable, or what have you. And once sucked in, pride; being too proud to admit we were taken.
io9.com/5926933/the-neurochemistry-that-explains-why-you-fall-for-con-artists
