I know what you’re thinking, you often wear Kühl clothing while kicking back some Jägermeister, but why would they sue? The answer is this promotional campaign by Jägermeister.
Kühl holds trademarks for clothing, spring water and beverages and asserts that Jägermeister’s use of the term will suffer loss of revenue and goodwill as a result of customer confusion. As evidence of this, Kühl’s President issued this statement last week, “Using the trademarked name KÜHL to promote Jägermeister tarnishes our brand and is a clear infringement of our trademark rights. When I received a screenshot from a magazine publisher asking if KÜHL did a collaboration with Jägermeister, I knew this has created confusion and dilution in the marketplace.” Consequently, they filed a lawsuit against Jägermeister in US District Court in Utah, alleging trademark infringement and dilution.
What do you think?
