A friend emailed me the other day and said that he saw this cool energy supplement called RuckPack on last week’s “Shark Tank.” I went back and checked out the episode online. Turns out that the frontman for RuckPack is USMC Major Robert Dyer, an Aviator and current professor of Accounting at his alma mater the US Naval Academy.
You might notice two sets of wings on Maj Dyer. Not only is he an Aviator but also a parachutist and has served with 1st Force Reconnaissance as well as MARSOC. In fact, that’s where the idea for RuckPack came from. You see, RuckPack isn’t like your average energy supplement. It contains no caffeine, a prime ingredient in most others. The idea was that Marines were taking energy supplements along on missions to go along with their MREs. Unfortunately, traditionally, energy supplements raise you up and the send you crashing. It’s not as big a deal at home as it is on a battlefield.
So Maj Dyer set to work formulating a drink made from natural ingredients consisting of vitamins and a few other ingredients. So far they’ve sold out their initial run of shots and have an additional 80,000 inbound (including some with caffeine for those who want it).
By the way, Maj Dyer raised $150,000 in operating capital during his visit to the “Shark Tank.”
Thanks SM!
