Louise Shockey in SHE Outdoor apparel, somewhere in South Africa
Tony Caligiuri, president of Boyt Harness, said in a press release that they “…have been successful with our multi-branding efforts by focusing each brand into a particular product niche and being careful to let each brand stand on their own and not cross products from one brand to another. SHE fits this branding philosophy very well and allows us to provide a more complete, well rounded hunting and shooting clothing line for women hunters and shooters.”
CEO Brian Zaitz of SHE Outdoor Apparel says, “One of our key strengths has always been our ability and focus to design functional and attractive apparel specifically fitting women who enjoy the outdoors…
Boyt will be the manufacturer of SHE Outdoor Apparel’s Safari, Shooting and Upland collections, and will also be the exclusive distributor. SHE will remain responsible for innovation, design, research and marketing.
More information at www.shesafari.com and www.boytharness.com.
The Boyt Harness Company (which has been around since 1901) has just advised they’re joining up with SHE Outdoor Apparel. Boyt makes gun cases, outdoor apparel and related kit under the brands Boyt, Bob Allen, Mud River, Secure Vault and Rattlers. SHE Outdoor Apparel is a Texas-based company that produce women’s outdoor “camouflage, shooting and adventure” clothing.
Tony Caligiuri, president of Boyt Harness, said in a press release that they “…have been successful with our multi-branding efforts by focusing each brand into a particular product niche and being careful to let each brand stand on their own and not cross products from one brand to another. SHE fits this branding philosophy very well and allows us to provide a more complete, well rounded hunting and shooting clothing line for women hunters and shooters.”
CEO Brian Zaitz of SHE Outdoor Apparel say, “One of our key strengths has always been our ability and focus to design functional and attractive apparel specifically fitting women who enjoy the outdoors…”
Boyt will be the manufacturer of SHE Outdoor Apparel’s Safari, Shooting and Upland collections, and will also be the exclusive distributor. SHE will remain responsible for innovation, design, research and marketing.
More information at www.shesafari.com
-DR
