I’ve been pretty open about my preference for performance. I’ve also referred to it as quality. Tactical Yellow Visor recently published an article on the phenomenon he calls ‘moar.’ It’s kind of th opposite end of Performance.
The Author of that story is a bit more in tune with the gun culture than I am, and I find the similarities, and differences fascinating. But the Moar concept goes one step further. The Author says that the market ends up distracting the true user community with crap. And, he may be on to something.
Interestingly, his readership is focused on SureFire lights while mine is currently going apeshit over Arc’teryx, yet the issues are the same regardless of commodity. When I wrote, I was thinking far beyond clothing to all items such as lights, armor, hand wear, eye pro, etc. Yet, interestingly many fixated on a single brand in a single commodity.
It’s funny to me that mil guys don’t complain about SureFire yet they may go on and on about Arc’teryx. Why do ou think that is? Well, I’d hazard a guess that it’s because they’re issued SureFire lights. Everybody gets nice flashlights. Everybody gets pretty nice duds too, but folks love complaining about that which they do not have.
So is there something to this concept of Moar? I think it may be as much a function of business as demand. There are still new businesses entering the market, even as the defense budget shrinks. I think some folks missed the boat. What remains to be seen is if the retail market will pick up the slack.
So, Moar, what do you think?
