In case you haven’t heard, the NFL recently denied a commercial by Georgia-based firearms manufacturer Daniel Defense to be played during the 2014 Super Bowl XLVIII on FOX, on the grounds that it violates the firearms portion of the NFL’s Prohibited Advertising Categories:
“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
The commercial, which can be seen above, doesn’t technically violate the NFL’s policy, with (arguable) exception to the DDM4 silhouette logo at the end. Daniel Defense offered to replace the potentially offending logo with “…an American flag and/or the words “Shall not be infringed.””. The NFL countered the offer with an additional non-negotiable denial. Surprisingly, Daniel Defense had no trouble running a commercial in local Georgia markets during the 2012 Super Bowl XLVI on NBC.
Tags: Daniel Defense