Daniel Defense – Banned By The NFL

In case you haven’t heard, the NFL recently denied a commercial by Georgia-based firearms manufacturer Daniel Defense to be played during the 2014 Super Bowl XLVIII on FOX, on the grounds that it violates the firearms portion of the NFL’s Prohibited Advertising Categories:

“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

The commercial, which can be seen above, doesn’t technically violate the NFL’s policy, with (arguable) exception to the DDM4 silhouette logo at the end. Daniel Defense offered to replace the potentially offending logo with “…an American flag and/or the words “Shall not be infringed.””. The NFL countered the offer with an additional non-negotiable denial. Surprisingly, Daniel Defense had no trouble running a commercial in local Georgia markets during the 2012 Super Bowl XLVI on NBC.


39 Responses to “Daniel Defense – Banned By The NFL”

  1. j.brown says:

    I find it amusing that the NFL is kowtowing to the gun grabbers and liberals at the same time that most liberals are doing their best to end football as a violent injurious sport.

    • k says:

      1000x this

      though, the powers that be aren’t going to let the concept of the 2nd be spread to the masses with their bread and circus

  2. nathan says:

    They have to do ban commercails like this, after all half of their players are our robbing and shooting people. You don’t want to encourage the trash in the NFL

  3. Jbgleason says:

    While I vigorously defend the right of the NFL to choose their advertisers, as private businesses should be allowed to do (Are you listening Washington? Get out of my wallet and Boardroom.), I find this position stupid. I can guarantee they would be all over the advert dollars if General Dynamics wanted to drop a hundred mill to sponsor halftime. Taking a moral stand only works when you follow it through to the end.

    Let’s not forget that the NFL also banned off duty police from carrying concealed at games this year also. There is definitely someone who is vigorously anti-gun in their front office.

  4. Dave says:

    Sorry DD, we need that air time to run alcohol and no less than a dozen Budweiser ads on a night where DUI crashes skyrocket.

    • Jbgleason says:

      You think it’s bad? I thought it was a decent attempt to touch on the issues they wanted to push without showing a rifle or quoting the 2A. What would you have done different? I don’t think pyrotechnics and SFX were called for on this one.

    • Tim mc says:

      Amen to that…

  5. AC says:

    I am actually surprised the reason they banned the commercial isn’t just because it was so awful. I expect more production quality from DD.

  6. JackM says:

    The NFL is turning into the Midget Bob Costas Show. The NFL fails to recognize that the stands and the tv audience is largely republican. All the owners but about 2 are republican. I know of very few democrats that watch pro ball. Mostley because it’s a manly sport and they keep score and there is a winner and a loser. Democrats just don’t like that combination.

    • orly? says:

      Weird accusation.

      • BigMikeMike says:

        I think what Jack is saying is liberals want to stick their nose into pro football and they don’t even like it, much less watch it. Liberal beta males and their little girly PC ways should stay out of football. It’s an alpha male sport.

        • Bill says:

          Weird response. I grew up boxing and dislike most all team sports. And it really isn’t an “alpha male” sport, the alpha male role being held by a single individual, the quarterback. That’s the definition of an alpha male.

          What’s even more ironic is that pro ball is fed by, wait for it, colleges, which I thought were supposed to be bastions of liberalism.

          And from what we’ve learned about TBI from military injuries, a sport, like boxing or football, that is pretty much purpose built to bang heads into things, well that might draw anyone’s attention, that is if they don’t like the idea of 50 year olds who drool and think the alphabet has 30 letters.

  7. Andrew says:

    A man on a field defending a ball makes more than a man on a battlefield defending his country….

    Not sure what it will take to change the minds of most Americans

  8. Kaos-1 says:

    Rah,rah,sis-boom-ba. Put on you’re jersey , paint you’re face you’re teams colors, turn you’re brain to the dumb switch and glue yourself to the television. Watch a bunch of overpaid human race horses run around a field. Get upset, cry, yell, cheer, all for people you will never be, meet, or know. If they win or lose it wont effect you’re life at all. But worship them like you are told too. Look up to them as role models while they shoot up nightclubs, do drugs, and buy prostitutes.

  9. craigg says:

    So DD was ready to pay some $16 million for a 1 minute TV commerical? Think the money could be better spent else where.

  10. Mark says:

    It’s a good marketing gimmick. Step 1 – shoot a commercial knowing it won’t air during the SB. Step 2 – hope you get some media play out of being turned down by the NFL and ride the free press while increasing your brand awareness.

  11. Mick says:

    It isn’t just the NFL. When the UFC signed with Fox the no guns ban went into effect. Several fighters were sponsored by The Gun Store out of Las Vegas. They lost them as sponsors, couldn’t have them on their shorts or banners. DPMS and Kershaw were sponsors at one point too. And this has extended to the pay-per-views as well. Just crazy, we can beat the hell out of each other on national TV, but no talk about guns.

  12. Freeman says:

    Who cares, it’s a shitty commerical.

  13. Jon Meyer says:

    I find it comical and somewhat insulting at the same time that people are crying like little girls with sand in their vaginas about production quality. Who gives a flying rats ass, you should be congratulating and helping to support Daniel Denfense in protecting our right; not whining like women in a beauty shop. This commercial is better than the idiocracy of 99% of all other commercials which aid in dumbing us down to mindless sheep. I’d rather DD continue to put the quality in their rifles than their advertising. We do not need another Bushmaster/DPMS/Oly on the market.

  14. Bman says:

    Unfreaking real. In recent years, the commercials are the biggest reason I watch the superbowl so I guess I will skip it and watch the commercials on youtube. And they call themselves manly. What a joke.

  15. Wicked 1 says:

    Go SEAHAWKS!!!!’n

  16. Patrick says:

    You don’t see Lamborghini or Bentley putting out car ads. Why?. Because people who can afford to buy them and know where to get them will get them.

    The same can be said about firearms. If you want quality, you’ll know from whom to get them. Skip the ads. Focus more on quality control and people will buy it up.

  17. jjj0309 says:

    I bet they air Call of Duty commercial instead.

  18. Sgt.Rock says:

    I am shocked they didn’t use there new poster boy Rob Pincus teaching “Counter Ambush” from his mother’s basement in the video or have him jumping hay bales. The NFL might have gone for that.

  19. Ash says:

    And the saddest thing…? There’s not a single NFL fan/2A supporter who will stop supporting the NFL.

    It’s easy to boycott/demonize someone you don’t already like when they do something stupid. It’s a lot harder to boycott/demonize someone you THOUGHT held the same worldview as you do.

    Just remember: when you’re watching the Big Game you’re watching a bunch of people who could care less about your beliefs… Unless that belief is making MAJOR money!

  20. reverend says:

    It’s why I gave up watching football in High School… Buncha freakin’ overpaid prima donnas hitting each other for their “Caesars”.

  21. Bonkers says:

    OK that was the worst commercial I’ve seen in a long time. Daniel should consider themselves lucky that didn’t air, because it’s laughable. It’s also laughable to think the Daniel could afford a Superbowl ad that has a running time of 1:05. Pepsi and Budweiser don’t even air ads that long. It’s like 5 million just to air a 10 second spot. Dumb dumb dumb.

    The ad was so bad it looked like it was one of those parody SNL commercials.

  22. ER says:

    One has to admit, it’s a hell of a publicity stunt.

    -Create a TV advertisement
    -Submit it for a incredibly expensive slot you can’t afford
    -Make a big stink, knowing it wouldn’t be accepted in the first place
    -Get Internet famous through manufactured social media outrage

    Perhaps spending more effort on production capacity and actually keeping product in-stock would be a better use of resources.