August 17, 2015
LIPSEY’S EXPANDS PRODUCT OFFERINGS WITH FULL LINE OF OPTICS
Baton Rouge, LA — Lipsey’s, a nationally renowned firearms distributor, is officially adding a full line of premium optics brands to complement its large firearms catalog.
After many years of building one of the most robust firearms lineups in the distribution world, Lipsey’s researched optics and recognized it’s the ideal time to introduce into the current product mix.
Beginning immediately, Lipsey’s will carry some of the most popular models from Leupold, Nikon, ZEISS, Trijicon, SIG SAUER, EOTech and Redfield. The goal is multifaceted. Provide great products at a variety of price point levels. Additionally, to create an enhanced buying experience that streamlines the process of Lipsey’s dealers getting optics products in the hands of their customers.
Preparation and execution of the launch included the entire organization, which includes the sales team receiving extensive manufacturer training.
Brett Frey, Lipsey’s Director of Purchasing, spent several months exploring opportunities to ensure Lipsey’s would be delivering the best options and pricing available to the customer. “We are very proud of what we have built on the firearms side of our business. The more we considered adding optics, the more this pairing made sense for our business model and what we want to provide our dealers. We’re adding some of the best brands in the optics market and we look forward to building even stronger partnerships with our dealers and vendors.”
Located in Baton Rouge, Lipsey’s was originally formed as a wholesale hunting and fishing distributor in 1953. Today it is one of the nation’s most prominent wholesale firearms distributors. The company, which sells exclusively to federally licensed dealers, has received a number of awards and accolades for its industry leadership. Moreover, Lipsey’s is recognized for its dedicated team, excellent relationships with customers and top firearms manufacturers and exclusive product offerings.
For more information about Lipsey’s, please visit www.lipseys.com.