Gore Optifade Concealment Technology – remember that name. It will probably be one of the biggest things at SHOT show this year but you can find out all about it now. Optifade has been developed specifically for the hunting and outdoor market but the information on the website is fantastic. It is presented in a Discovery Channel-style documentary format and I suggest everyone check it out for themselves. Of particular interest is the interview with Tim ONeil.
For more information check out Optifade. Not only do they discuss the science behind the camo, they also show behind the scenes at WL Gore.