UK-based Random House imprint Century has purchased world rights, including serial, for a survival-style handbook written by the British Army called “Be the Best at Just About Everything”. Set to be released in October, topics include how to survive an avalanche, cross a crocodile infested swamp, drink from a cactus or iron the perfect shirt. The book will promoted by the Army’s recruiting service with the PR campaign to include serving soldiers in the roles of “ordinary people doing extraordinary things”.

Tim Andrews, Century commissioning editor, said: “The British Army is a unique military institution, one that has constantly evolved and transformed itself and rightly has an international reputation as a prestigious, innovative and heroic organisation. This book reflects those values, and will be one of the most original, entertaining – and useful – gift books of the year, and a dead-cert Christmas present for fathers and sons up and down the country.”

This entry was posted on Thursday, March 24th, 2011 at 21:01 and is filed under Foreign, Media, SERE. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.