A short time later we received the picture of him in in his Class A’s. We though that it would be a perfect candidate for our Faces of SOG program that we have been running through facebook for the past six months or so. Typically these have been a photo of a fan that was chosen by other fans to be our profile picture for a couple days. In his case we chose not to have a contest and just run his photo. Again we thought it was a great way honor his sacrifice and thank him. We were not intending this to be an endorsement of SOG just a way to thank one of our fans that happened to be military service member who had a harrowing experience and one of our
products played a key roll in his safety.

Not being a military person myself I was not aware of the Ethics regulations that Soldier Systems was quoting in their post. Now I know that ignorance is not a defense but had I known about the Ethics regulation we would have approached this differently. We do not want to alienate or put any of our fans in situations where they might have ethical issues, especially the ones that are key our nations success and safety. We will approach situations like this in a different manner in the future and are chalking this up to lessons learned.

Thanks for bringing this to our attention and letting SOG share our side of the story.

Thank you