‘Blend Into The Sprawl’ is the Arc’teryx campaign to raise awareness of their new covert tonal shade – Wolf. Designed specifically to melt into the urban landscape, it’s a shade that blends into the shadows and offers a great alternative to the traditional green and brown-based earth tones so common with tactical performance clothing.
Arc’teryx has applied Wolf to their flagship Bravo Jacket as well as three new products; the Naga Hoody and Drac Jacket and Pant.
For those of you heading to IWA next week visit booth #7A-214 to get a first hand look.
Check out all of the products available in the new Wolf shade at leaf.arcteryx.com.
Tags: Arc'teryx, Arc'teryx LEAF, Wolf
That really is a good color. Back in the day, the PD wore this shade on uniform shirts. My Dad was always amazed how invisible he could be when he stood still near a building, or in the shadows. It seems the eye doesn’t pick it up well, being such a neutral color it is much more suited to multiple environments.
Didn’t the Germans come up with this ages ago?
Gray is the new black
there’s a reason the B-2 bomber is dark grey and not black…
The Germans alled this color Feldgrau- field gray.
what does it look like when viewed with night vision?
I’d watch this “blending” on the streets of Miami, 2pm.