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Blend Into The Sprawl

‘Blend Into The Sprawl’ is the Arc’teryx campaign to raise awareness of their new covert tonal shade – Wolf. Designed specifically to melt into the urban landscape, it’s a shade that blends into the shadows and offers a great alternative to the traditional green and brown-based earth tones so common with tactical performance clothing.

Arc’teryx has applied Wolf to their flagship Bravo Jacket as well as three new products; the Naga Hoody and Drac Jacket and Pant.

For those of you heading to IWA next week visit booth #7A-214 to get a first hand look.

Check out all of the products available in the new Wolf shade at leaf.arcteryx.com.

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7 Responses to “Blend Into The Sprawl”

  1. John Denny says:

    That really is a good color. Back in the day, the PD wore this shade on uniform shirts. My Dad was always amazed how invisible he could be when he stood still near a building, or in the shadows. It seems the eye doesn’t pick it up well, being such a neutral color it is much more suited to multiple environments.

  2. BradTFA308 says:

    Didn’t the Germans come up with this ages ago?

  3. Gunn394 says:

    Gray is the new black

  4. mcantu says:

    there’s a reason the B-2 bomber is dark grey and not black…

  5. George says:

    The Germans alled this color Feldgrau- field gray.

  6. B_A says:

    what does it look like when viewed with night vision?

  7. ODA CWO says:

    I’d watch this “blending” on the streets of Miami, 2pm.