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Archive for the ‘Arc’teryx’ Category

Arc’teryx Introduces Socks

Monday, July 26th, 2021

For years Arc’teryx used an advertisement for Arc’teryx socks as an internal training example of counterfeit products, but they can’t do that anymore. With the kickoff of the FW2020 line, Arc’teryx finally introduces socks.

Made from a Merino wool blend (49% Merino, 47% Nylon and 4% Elastane), there are four sizes and three different lengths (Low Cut, 1/4 Crew, and 3/4 Crew).

Currently, they only have two colors, Black and Macro which is a Grey hue.

I haven’t worn anything except Merino socks for years so I bought a couple of pairs and will let you know what I think once they arrive and I’ve worn them a bit.

www.arcteryx.com

Arc’teryx Is Not Anti-Gun

Saturday, June 19th, 2021

Truth be told, Arc’teryx doesn’t have a corporate policy on guns. Why would they? They are a Canadian clothing company. Granted, they have a division dedicated to Law Enforcement and Armed Forces customers, but they remain an outdoor brand.

But that didn’t stop a viral narrative from forming today after an employee of Arc’teryx’s corporate sales team sent this email to a member of the US firearms industry who has done business with Arc’teryx in the past, purchasing clothing embroidered with their corporate logo.

This image went viral. It’s an email from an actual Arc’teryx employee, but it doesn’t reflect policy.

Several people reached out to me to see if it was true. I told them I’d find out, and I did.

The email looked legitimate, but I was skeptical of the story since I had just received an Arc’teryx fleece along with others from SIG Sauer during a Defense Media event a few weeks back. What’s more, SIG Academy’s pro shop is well stocked with LEAF product embroidered with the SIG logo.

Instead of what is asserted in the email, interaction with the tactical industry (to include firearms related businesses) has transitioned to the LEAF team from corporate sales since those businesses have more in common with LEAF.

What I gather happened was that the Service Coordinator misunderstood the situation and thought that since the Professional & Corporate Sales Team would no longer handle those clients, Arc’teryx writ large was no longer doing business with them. Nothing could be farther from the truth. Internally, this has been addressed.

I reached out to the receiver of the email who wishes to remain anonymous, but they didn’t answer my query which was very short suspense. Unfortunately, they went to others in the firearms industry to verify the purported policy shift rather than taking the issue up the chain at Arc’teryx.

Within 10 minutes of contacting Arc’teryx I was able to verify that the information in the email was incorrect and did not reflect corporate policy.

Arc’teryx provided me with this statement:

“The email screenshot expressing a restrictive policy on corporate sales to tactical industry business was sent out in error. It does not reflect our current policy. The customer has been notified, apologized to, and been put in touch with a representative from the Arc’teryx LEAF business unit”.

In the end, this is a horrible misunderstanding gone viral. Unfortunately, many are embracing the narrative to validate their own feelings rather than looking at the facts and understanding that this is a very big misunderstanding. Still others have used this incident for gain.

If you’ve ever been frustrated by so-called cancel culture, this is a classic example where narrative got out in front of fact. And the fact is, Arc’teryx LEAF remains committed to continue to conduct business with its industry partners, just like it has for over a decade.

LEAF and Parabellum Prime

Friday, May 21st, 2021

Arc’teryx LEAF, an industry leader in technical apparel and gear built to handle the harshest outdoor environments, is very excited to have Parabellum Prime join its select global distribution network as an authorized supplier of Arc’teryx LEAF products in Canada.

All LEAF products are available through Parabellum Prime’s location in Ottawa, Ontario, and via their website.

Parabellum Prime’s mission is to enhance the readiness of those responsible for the safety of all Canadians – whether at home or abroad. Parabellum Prime’s best-in-class customer services, market knowledge, and professionalism are a natural fit for LEAF. 

Parabellum Prime will be a valued extension to the LEAF family. For the complete list of authorized suppliers, please visit leaf.arcteryx.com.

Arc’teryx LEAF: 2021 Product and Program Updates  

Tuesday, March 2nd, 2021

Arc’teryx LEAF will launch six new models on March 3rd, 2021. The new models will be available from authorized Arc’teryx LEAF dealers beginning in late March and April 2021. 

To get more insight on LEAF’s first launch of 2021, we caught up with Arc’teryx LEAF’s Business Unit Director, Stephen Church.

SSD: Can you tell us what new products are available for 2021?

SC: As part of our first launch for 2021, we are releasing next-generation Assault AR Shirts and Pants and Naga mid-layers. We are also introducing a new Assault Balaclava colorway. As with all our products, the new models will be TAA compliant.

SSD: Can you give us some context and the backstory on each model that is being released?

SC: For this launch, LEAF focused on fine-tuning our product line in the areas of fit, function and durability –based on rounds of end-user feedback. The updates may not be as evident as an entirely new product or category, but the effort and craftmanship behind the revisions are considerable.

We’ve applied multiple updates in patterning to improve articulation, placements such as pockets for better access, and seam lines that reduce pressure points, especially from load carriage. We also made material updates to improve performance and reduce weight. There are a lot of subtleties with large payoffs.

And of course, all these updates are scrutinized by our product development and quality control teams. They’ve reviewed every cut and every stitch to ensure compliance with our product design and production standards. Large changes, or small, we put our heart and soul into all of it.

Here are some notes on the specific upgrades.

Assault Shirt AR Gen2

1. The mesh-like fabric in the underarm has been replaced with abrasion-resistant material to improve durability.
2. The collar has been refitted with a ¼ length zipper, and the buttons on the cuffs have been replaced with new hook and loop closures, offering more versatility for adjustment and temperature management.
3. The plastic V-Lite attachment loop has been replaced with a fabric loop for better durability.
4. The overall weight has been reduced by a few ounces, and the silhouette has been streamlined to reduce the chances of catching on sharp objects.

Assault Pant AR Gen2

1. The overall fit and articulation have been improved, increasing the range of motion, particularly around the crotch and hips, greatly improving the overall comfort.
2. The thigh pocket design has been carried over from the Assault Pant SV to improve accessibility while seated and provide more versatility and volume for storage.

Assault Balaclava FR Gen2

We’ve introduced our FR balaclava in a black colorway. Due to the technical difficulty in producing dark colours in flame-resistant materials, we’ve needed to employ a special dope dyed material –meaning the dye is added to the polymer before it’s extruded into fibres. The end product is a balaclava that has colour accuracy and consistency and withstands repeated washes while maintaining its FR properties.

Next Generation Naga Mid Layers

For our Naga mid-layers, we improved the consistency in fit, form and ergonomics. The new design elements that are consistent among the three Naga mid-layers include:

1. Set-in sleeve construction and a slightly shorter front length to improve overall fit and articulation for using tools, climbing, etc., as well as layering.
2. Thumb loops reinforced with bar tacking at the cuff for improved durability and grip while donning and doffing outer layers.

Design revisions that are unique to each style include:

Naga Hoody Full Zip Gen 2

1. Torso and sleeves that are more fitted.
2. Addition of a Coms port to the inside left pocket.

Naga Hoody Gen 3

1. A Polartec® upgrade from 6.8oz to 8.5oz for improved warmth. 

Naga Pullover Gen 2

1. Torso and sleeves that are more fitted.
2. External chest pocket redesigned to improve access with a gloved hand    
3. Side pocket placement updated for consistency with the Naga Hoody
4. Addition of a new nylon ripstop liner to improve breathability and durability
5. Addition of Wolf and Ranger Green colorways

SSD: Earlier, you mentioned “First Product Launch.” What did you mean by that?

SC: We’re aiming for a second product launch later in the year driven by evolutions in design innovation and product commercialization at Arc’teryx.

To accelerate design innovation, LEAF has expanded its R&D network to include subject experts in specialized fields and Arc’teryx’s own Advanced Research and Development team.

This has allowed us to reimagine how our layering system can function to meet the operational demands of our end-users today and into the future.

I don’t want to give away too much. However, our new approach augments a deep set of core competencies and capabilities, built over two decades at Arc’teryx, to enhance LEAF’s system of dress in ways that are intuitive and advantageous to our end users in the area of survivability.

In building a commercialization approach that supports our product ambitions, we’re also revising how we launch our product.

The core of LEAF’s mission statement is to enable mission success. It’s, therefore, counterproductive to roll out new products around commercial and industry schedules. Instead, we’re focusing on launching our innovations as soon as our product design and commercialization timelines allow.

To that end, LEAF is working hard to get a few more updates launched by the end of 2021 and then shifting our efforts into producing exciting new product innovations for 2022 and beyond.

SSD: Anything else exciting coming from LEAF in the near future?

SC: Like the rest of the world, we’ve had to adapt to some major challenges over the past year due to pandemic. It’s forced us to rethink how we connect with our end-users and industry partners. In that respect, we are working on further leveraging mediums such as video, web and rich media to tell more of our stories.

SSD: Thanks for your time Stephen.

SC: Thanks Eric, we hope that everyone is staying safe and healthy out there and that we will be able to interact again in-person soon.

Amer Sports Names Retail Industry Executive Stuart Haselden CEO of Arc’teryx

Wednesday, February 3rd, 2021

Haselden To Lead Next Phase of Growth For The Iconic Outdoor Apparel And Equipment Maker

HELSINKI – February 2, 2021 – Amer Sports Corporation (“Amer Sports”) today announced the appointment of retail industry executive, and seasoned global operator Stuart Haselden to the newly-created role of Chief Executive Officer at Arc’teryx Equipment (“Arc’teryx” or “Company”), the global design company specializing in technical high-performance outerwear and equipment. The appointment is effective immediately. In this new role, Haselden will lead the global business strategy with a focus on building new vertical capabilities and accelerating regional expansion.

“As we enter this next phase of growth for Arc’teryx, we are excited to welcome Stuart to the Amer Sports team,” said James Zheng, Board Executive Director and CEO of Amer Sports. “Stuart’s rare mix of global brand business leadership and direct-to-consumer expertise will be invaluable as we accelerate Arc’teryx direct-to-consumer strategies and position the brand for long-term success. With Stuart’s leadership and deep experience in engineering profitable growth for disruptive vertical brands, I am confident that Arc’teryx can reach the next level and we look forward to his immediate contributions.”

Haselden brings more than two decades of retail and vertical direct-to-consumer expertise to Arc’teryx with a proven record of innovative brand-building at premiere global leaders, including lululemon, J.Crew, and Saks. Most recently, he served as Chief Executive Officer for global lifestyle brand Away.

Haselden said, “Arc’teryx is an inspiring brand that represents the pinnacle of design innovation. I’m thrilled to join this talented team to extend their track record of success and build new capabilities to take the business forward.”

Haselden succeeds Jon Hoerauf, Arc’teryx President, who has decided to leave the Company to pursue other plans. “Jon leaves after a distinguished career here, and he leaves a strong legacy at Arc’teryx, having grown sales consistently, and having built a strong organization over his five-year tenure as brand leader,” said Zheng. “We want to thank him for his important contributions in building Arc’teryx that have included the expansion of key product lines, important new store innovation, and enabling our international expansion.”

Haselden’s career spans more than 20 years of executive leadership at global apparel retailers. Prior to Away, he served as the Chief Operating Officer and Chief Financial Officer for lululemon athletica, inc. from 2015 to 2020, helping restore the brand’s profitability and leading its international business.

Previously, Haselden held roles including Chief Financial Officer, Treasurer, and Senior Vice President of Finance for J. Crew Group, Inc. from 2006 to 2014. Prior to J.Crew, Haselden spent six years at Saks Incorporated where he served in a number of roles, including VP Strategic Planning. Haselden’s leadership experience also includes four years of active duty service as an armored cavalry officer in the U.S. Army. He currently serves on the advisory board of the Harbert School of Business at Auburn University.

Arc’teryx LEAF – “Life of an Alpha”

Wednesday, December 16th, 2020

Arc’teryx LEAF spoke with Keith Walawender, a former US Navy NSWDG Operator who is now CEO of Tomahawk Strategic Solutions about the importance of getting the right gear for the mission when failure isn’t an option.

Winter Is Come Revitalize Your Durable Water Repellent

Saturday, November 21st, 2020

It’s well past that time of year again. We originally published this article in February of 2010 but seeing as the weather is getting cold and times are tough we republish it each year. We know you pay a lot for your clothing and equipment and it is just as important to maintain it, as it is your firearm.

It looks like it’s going to be a LONG winter. During a recent shooting class I attended it started raining day one and by the middle of the second day it looked like a blizzard. Most of my fellow shooters were wearing waterproof breathable outerwear and several began to feel clammy and then damp the longer each day progressed. A couple of guys were wearing issue Gen I ECWCS parkas. Probably not the best garment available as Gore long ago decided that the basic design could not meet their “Guaranteed to Keep You Dry” standards. Of course these jackets were old. More than anything, they needed some maintenance.

The key to any modern outerwear is its Durable Water Repellent (DWR). There are quite a few treatments available and different manufacturers have their favorites but they are usually are based on flouropolymers. These are PTFE molecules that are applied to the surface and cured at high heat to make them adhere better and increase performance and have a fluorine atom at one end which is highly hydrophobic. Heat causes them to align themselves with their flourines exposed. Water tries to move away from the flourines resulting in beading. This allows the water to roll off without wetting the fabric. Interestingly, Quarpel (Quartermaster Repellent) was one of the first DWRs and used to treat field jackets and other military clothing items.

Since most of us can’t run out and purchase a new jacket every time this happens I thought it would be a good idea to share a few tips with you that will not only revitalize your garment’s DWR treatment but also extend the life of your clothing.

DWR treatments work best when they are clean. I realize this seems counter to what you think is right since a DWR generally lasts about 25 washings and tactical garments get quite a beating in the field, but you need to wash your clothing. The first thing is to avoid using liquid detergents as well as fabric softeners. Additionally, avoid optical brighteners as they are not good for DWR or IR treatments. There are wash in treatments you can purchase as well as spray on options to help renew your clothing’s DWR. However, wash in treatments may affect the breathability of your membrane. One of the best spray solutions available is Revivex from McNett and it is what I have used in the past. It also serves as a stain repellent. Revivex can also be applied to garments that never had DWR in the first place so if you have hunting or field clothing that you find yourself wearing in inclement weather regularly you may want to give it a once over. If you use a spray treatment be sure to evenly coat your garment while it is still damp after washing and to pay special attention to any seams.

There are two additional ways you can put some life back into your DWR. One is to put the garment in a conventional dryer on warm and the other is to iron it on low heat. If water fails to bead up on the surface of your garment you will need to retreat.

This video by Arc’teryx gives you some pointers.

No matter which method you choose, proper maintenance of your foul weather clothing’s DWR will help keep you warm and dry and extend the life of your equipment.

Arc’teryx Veilance Launches Re-System Initiative

Wednesday, June 24th, 2020

In what they refer to as a step towards becoming more circular and closing the loop on their product life cycle, Veilance has launched re-commerce platform under the title Re-System.

The new reselling platform will allow consumers to trade in gently used Veilance items and earn credit towards their next piece.

Following the structure of Arc’teryx’s Used Gear program, the goal for Re-System is to limit textile waste and extend the longevity of clothing.

Visit usedgear.arcteryx.com for more information.