Developed by advertising geniuses Y&R Dubai for Land Rover, this survival guide is awesome. They really went the extra mile with this one. Far more than a marketing stunt, this is real. They researched every indigenous animal and plant, people could encounter in the Arabian Desert and how they could be used to survive. They also studied the topography of the region to guide people to safety, used used reflective packaging which could be used to signal for help, and bound the book with a metal spiral, which could be used for cooking. But that wasn’t enough. They made the book from edible ink and paper so that if all else fails it could be eaten. It has the nutritional value close to that of a cheeseburger.

Tags: Land Rover, Y&R Dubai

This entry was posted on Tuesday, June 12th, 2012 at 22:00 and is filed under Mobility, SERE. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.