BetaBrand DiscoLab

So I’m at the MCX perusing the magazines and the latest issue of “Soldier of Fortune” magazine has an interview with Brandon Webb so I pick it up. I get home and start flipping through and low and behold there is a full page ad for Betabrand featuring a guy wearing a hoodie made out of a disco ball kissing a disco ball. Seriously. This was one of the greatest “WTF?” moments of my life. I am still not sure what is going on.

I went to the website and found the “DiscoLab” section and this gem of a photo. I wonder how long it will be until we see these on our local range.

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10 Responses to “BetaBrand DiscoLab”

  1. chris says:

    Ahhhh! That was evil! EVIL! I’m scarred for at least the next five minutes.

  2. Brendan says:

    BetaBrand makes really nice clothing besides their weird (but strangely endearing) disco stuff. There is a great video of a guy in a full disco suit wearing a unicorn mask shooting an AK as well. I for one have no problems with hipsters getting into guns. The more gun owners from all walks of life the better.

    • Jordan says:

      Awesome! That video you’re referring to is of my buddy right before we blew up a five pound tub of tannerite out in the Nevada desert. I was the one filming it. Not sure why the explosion didn’t make it in, since it was pretty epic.

  3. Steve says:

    I’m sure that can be classified as a range safety violation waiting to happen.

  4. John says:

    The flip flops are a nice touch too.

  5. James says:

    Hot brass and flops? What a great combo… not to mention no eye protection… and for all we know he could be hunting golden retriever puppies? LOL!

  6. Andrew says:

    I could use a few pairs of the sweat dress pants. Best of both worlds.

  7. Justin says:

    Well considering that we are all talking about (or thinking about) Beta Brand..the ad is a success. I wonder what they will follow up with..

  8. Jordan says:

    Another example of the betabrand/shooting phenomenon