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Source Hydration Announces New Australian Distributor

Source Hydration has announced that Sport Outdoor Leisure Australia (SOLA) has been appointed the distributor of the Source range of products in Australia and New Zealand. SOLA will be distributing Source’s Tactical line to retailers in addition to its outdoor recreation hydration and footwear lines. CrossFire Australia will continue working in close cooperation with SOLA to represent Source to Australian MOD clients.

SOLA’s press release reads:

“SOLA will, with effect from 1 September 2012, become the Australian and New Zealand Distributor of the Source range of products. Source is a world leader in Hydration Systems, Hiking Sandals, Socks and Travel accessories supplying the outdoor recreational market, and industrial and military markets in over 25 countries on all continents. Founded in 1989, Source has been a ground breaker in its categories worldwide for over 20 years.

Source has a significant research and manufacturing capability and is committed to the ongoing development of innovative outdoor products for world markets. Both SOLA and Source share a passion and commitment to the environment and social responsibility programs.

SOLA, has over the past decade, established a high level of expertise and intellectual property in the hydration space. It is confident that by partnering with Source it will bring competitive, new and exciting products to its various market segments.”

SOLA, in addition to Source is the Australian distributor for Bianchi, Netti, Fox, Fizik, Selle Royal, Brooks, ESS and Allen.

Great news for ANZACs looking for hydration options.

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